Communications, Marketing and External Relations

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Communications, Marketing and External Relations


Irwin-Gish, Sheri
Executive Director of Communications, Marketing and External Relations
Johnson, Rebecca
Assistant Director of Communications, Marketing and External Relations
Niles, Laura
CBA External Relations Director
Simonsen, Roger
IT Director for Communications, Marketing and External Relations
Smith, Kimberly
Communications and Marketing Coordinator
Schomaker, Patti
Project Manager / Events Coordinator
Basnett, Chris
Communications and Marketing Specialist

Office Liaisons

Berge, Jeannine
Associate Director, Employer Experience and Outreach
Larreau, Dayna
Outreach Support Associate
Podany, Davis
New Media and Digital Assessment Coordinator


Share your message by submitting your story:
  • Student, faculty and CBA student organization achievements
  • Special events – EntrepreneuringDays@UNL
  • Speakers – Mark Whitacre (The Informant movie) or distinguished alumni
  • Unique class projects, activities or competitions – ACG Cup
  • Recently published articles, research and books

Printed Materials

Share your message through print materials:
  • Advertisements
  • Brochures
  • Programs
  • Posters and flyers
  • Postcards
  • Newsletters
  • Invitations
  • Business cards
  • Stationery


Share your message through our mobile friendly website:
  • Stories – student and faculty accomplishments
  • Photos
  • Program content – be sure to include any course offerings relevant each semester
  • Event information and registration – please provide the details about the event, including the answers to: who, what, where, when and how
CBA Website
CBA Website
CBA Website
CBA Website

Branded Promotional Items

We can order CBA promotional items for departments or events that adhere to university standards. Examples include:

  • Pens and pencils
  • Notebooks
  • Sticky notes
  • Folders and certificates
  • Other customized promotional items based on goals or themes for selected events
Branded Items
Branded Items

Event Marketing

Pre-Event Publicity

  • Calendar submissions to UNL and community calendars
  • Press release/web story
  • Social media – CBA and UNL
  • Digital signage
  • Advertising – depending on the event
  • Printed materials like invitations, posters, postcards, etc.

Day-of-Event Marketing

  • PowerPoint presentation – sponsor logos, etc.
  • Table publications
  • Photography
  • Filming for promotional videos (short excerpts)
  • Social media

Post-Event Marketing

  • News releases
  • Social media
  • Wrap-up meeting


The College of Business Administration Student Marketing Advisory Resource Team (SMART)

Seeking new SMART team members.

If you would like to join our Smart Team fill out our application.

The Student Marketing Advisory Resource Team (SMART) at the College of Business Administration is a group of students who work in the Communications, Marketing and External Relations Office. The student’s responsibilities vary daily, but include a wide array of duties, including writing stories or copy for publications or web, designing for print or web, shooting and editing videos, working at various events, helping brainstorm future marketing efforts and anything else needed.