The Huskers Shop, a Fanatics Experience, sells Husker apparel and memorabilia on
the first floor inside the northwest entrance of Howard L. Hawks Hall. Opened on August 18, the Huskers Shop started one of the most
innovative business learning programs in the country. A joint effort with Nebraska Athletics, the College of Business and Fanatics, the
Huskers Shop also includes a faculty advisor, a six-member student management board, students who work in the store and merchandise
ranging from shirts and hats to the new plastic bags required in all Huskers athletic facilities to pom poms and fidget spinners.
Though there are other stores on college campuses run by students, what makes the Huskers Shop stand out – besides the high-level
partners involved – is that Fanatics also provides the business retail and financial data for professors and students to use and
analyze in various business courses.