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Why Marketing?

Marketing is an exciting, broad field and is one of the largest areas of employment in business today.

From marketing research to sales management, marketing professionals create value in a variety of roles through generating demand for products or services and determining consumer preferences.

Gain relevant, real-world experience through taking an experiential learning class,
competing in case competitions, and getting involved in student organizations.

Points of Pride

  • Partnered with Union Pacific Railroad for almost
    years to offer an experiential course where students work on a series of UP projects for UP managers
  • Hosted the Robert Mittelstaedt Marketing Doctoral Symposium for nearly
  • 1
    new Certificate Program in Sales Excellence teaching the skills needed to effectively communicate in today's business environment.

Agribusiness Program

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Department of Marketing Program Options

Undergraduate Degree Masters Degree Ph.D. Degree
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Student Employment Opportunities


Employment Opportunities in the Department of Marketing

job opportunities

No Current Openings



Ball, A. Dwayne
Department Chair and Associate Professor


CBA 310B
P.O. Box 880492
Lincoln, NE 68588-0492
Mailing Address
University of Nebraska–Lincoln
Department of Marketing
P.O. Box 880492
Lincoln, NE 68588-0492
Shipping Address
University of Nebraska–Lincoln
Department of Marketing
CBA 310
1240 R Street
Lincoln, NE 68588-0492

Department of Marketing Giving Fund

Department of Marketing Fund