The Marketing Department hosts Visiting Scholars to meet with and present their
research to faculty and graduate students. Visiting Scholars have included:
Dr. Russel W. Belk
Eldon Tanner Professor of Business, has taught at the University of Utah for the
past 20 years. His areas of expertise are consumer behavior, qualitative research,
and marketing. He has published more than 250 books, articles, and videotapes including
Collecting in a Consumer Society (Routledge, 2001); "The Double Nature of Collecting:
Materialism and Antimaterialism" in Etnofoor (1998) and "The Fire of Desire: A Multi-Sited
Inquiry into Consumer Passion" in the Journal of Consumer Research. He has received
several awards for best journal articles, best journal reviewer, and best instructor.
He is president of the Society of Marketing and Development and past president of
the Association for Consumer Research. He has received two Fulbright grants (1991-92
and 1998-99). Dr. Belk gave the keynote address at the International Quilt Study
Center Second Biennial Symposium, "Collectors, Collecting & Collections" and
later presented to members of the Marketing Department, "Consumer Ethics Across
Cultures," a 26-minutes video-in-progress from a work in-progress with Giana Eckhardt
and Tim Deviney.
Dr. Leonard L. Berry
has been identified as the most frequent contributor to the English-language services
marketing literature in the world. During the 2001-2002 academic term he served
as a Visiting Scientist at Mayo Clinic studying healthcare service. He is a Distinguished
Professor of Marketing and holds the M.B. Zale Chair in Retailing and Marketing
Leadership in the Mays Business School at Texas A&M University. As founder of
the Texas A&M Center for Retailing Studies, he served as its director from 1982
through June 2000. He is a former national president of the American Marketing Association,
and serves on the board of directors for several major public companies. Articles
written by Dr. Berry have been published in such prominent journals as the Harvard
Business Review, Journal of Marketing, Marketing Management, Journal of the Academy
of Marketing Science, and many others. Dr. Berry currently teaches Services Marketing
and Seminar on Becoming a Professor at Texas A&M. His presentation, "Reflections
and Lessons From My Services Marketing Journey" traced the evolution of his work
in services marketing. He reflects on some career management lessons, and discussed
what he would do differently if he knew then what he knows now.
Dr. Joseph Cannon
Colorado State University, "A Cross-Cultural Examination of the Effects of Trust
and Supplier Performance on Long-Term Buyer-Supplier Relationships." This study
examines and compares the role of trust and supplier performance on supplier attitudes
across cultures. Studies of relationship marketing and organizational buyer behavior
suggest that a buyer's commitment to a supplier is influenced by both the buyer's
expectations of the supplier's performance and the buyer's trust of the supplier.
Cross-cultural theory suggests that some cultures place a greater emphasis on interpersonal
relationships - while others emphasize objective performance. Together, these theories
suggest that culture moderates the trust-commitment and performance-commitment relationships.
The proposed model is tested on data collected from over 600 purchasing professionals
in the United States, Anglophone Canada, Francophone Canada, and Mexico. The results
indicate differences across the cultures.
Jan and Cornelia Flora
Dr. Cornelia Flora is a Professor at Iowa State University in Ames, Iowa. Dr. Flora's
research interests include international and domestic development, community, and
the sociology of science and technology, particularly as related to agriculture
and participatory change.
Dr. Jan Flora is a Professor of Sociology and Extension Community Sociologist. His
extension work focuses on involving Latino immigrants in the affairs of rural Iowa
communities. His current research analyzes the relationship of community social
capital to economic, community, and sustainable development in the United States
and Latin America.
Cornelia and Jan Flora's presentation was, "Entrepreneurial Social Infrastructure:
Bridging and Bonding Social Capital."
Dr. Jerry Goolsby
is the Hilton/Baldrige Eminent Scholar of Music Industry Studies. He comes to Loyola
from University of South Florida, where he was on the marketing faculty for eleven
years. He received his Ph.D. from Texas Tech University, following a successful
career in the musical instrument industry. A very student-oriented professor, Dr.
Goolsby has won numerous teaching awards. His primary teaching interests are in
music marketing, quality methods, market research, sales management, marketing management,
marketing theory and marketing ethics. An active researcher and writer, Dr. Goolsby's
articles have been published in marketing's most prestigious journals including
Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing
Science, and Journal of Personal Selling and Sales Management. An expert in quality
management, Dr. Goolsby is a senior examiner and site visit team leader for quality
awards. He has written award-winning applications and has assisted numerous organizations,
both public and private, in their improvement efforts. Dr. Goolsby is most proud
of his efforts in public education and children's services, which have been duplicated
in numerous states and countries. In addition to academic research, Dr. Goolsby
has served as a research consultant to numerous companies and industry associations.
He is an active proponent of quality management and incorporates continuous improvement
philosophies into all his classes. Dr. Goolsby's presentation, "Marketing's Role
in Setting System Requirements: The Pendulum Swings Back" focused on the idea that
a central key to success is ensuring that system requirements are established so
that the organization as a whole is competitive in the marketplace. During the last
fifty years marketing has become increasingly prominent in dictating system requirements,
based on the notion that customer satisfaction will drive profitability in the marketplace.
This over-reliance on marketing and customer satisfaction has been responsible for
numerous corporate disasters, such as Andersen's fiasco with Enron. The presentation
will explore the proper role that marketing and customer satisfaction should play
in setting system requirements. Some intricate distinctions will be explored between
valid and invalid customer requirements and accurate and inaccurate customer selection.
A balanced multi-disciplinary approach is found to yield more accurate and viable
Dr. Jan Heide
University of Wisconsin-Madison, presented, "Transaction Cost Research in Marketing:
Questions and Opportunities." Dr. Heide discussed the current state of transaction
cost research in marking, with particular emphasis placed on unanswered research
questions, underlying assumptions, and opportunities for future research.
Dr. Douglas B. Holt
is Assistant Professor at the Harvard Business School where he currently teaches
first year marketing. Holt holds a Ph.D. in Marketing from the J.L. Kellogg Graduate
School of Management (with a minor in anthropology), an M.B.A. from the University
of Chicago Graduate School of Business, and an A.B. from Stanford University. Before
returning to school to receive his doctorate, Holt worked in brand management at
Clorox and Dole. Holt moved to Harvard in 2000, following appointments at Penn State
and the University of Illinois. Dr. Holt met with faculty and graduate students
for an informal discussion on marketing and consumer behavior.
Dr. Sandy Jap
presented, "The Impact of Online Price Competition on Buyer-Supplier Relationships."
In this talk, Dr. Jap presented the results of her research on this subject, including
differences in cost savings, changes in supplier attitudes and strategic positions
vis-à-vis the buyer, and opportunities going forward.
Dr. Jakki Mohr
University of Montana, "Channels Research and the Internet: Issues For Discussion."
Dr. Mohr discussed the potential applicability of extant channels theory (transaction
cost analysis, agency theory, and relationship marketing) to the new Internet channels
being used. In addition, based on theories of channel governance, she will present
a conceptual model of how to successfully manage the addition of an Internet channel.
In essence, Dr. Mohr proposes a contingency approach to the successful deployment
of a "click and brick" model. Dr. Mohr is also the author of the book, Marketing
of High-Technology Products and Services, published by Prentice-Hall.
Dr. Christine Moorman
Professor of Marketing, Duke University, whose area of expertise is nature and effects
of market information utilization activities by consumers, managers, and organizations.
Currently focused on how information utilization activities impact the design and
implementation of marketing strategies and new product development as well as the
effective functioning of markets. Dr. Moorman's teaching and research interests
include marketing strategy, new products, and consumer behavior.
Dr. Moorman presentation was "The Effect of Standardized Information on Firm Survival
and Marketing Strategies," by Christine Moorman, Rex Du and Carl F. Mela.
Dr. Cele Otnes
Cele Otnes is an Associate Professor of Marketing in the department of Business
Administration at the University of Illinois Urbana-Champaign. She is co-author
with Elizabeth Pleck of Cinderella Dreams: The Allure of the Lavish Wedding, and
co-editor with Tina M. Lowrey of Contemporary Consumption Rituals: An Interdisciplinary
Anthology. Her primary area of interest is in the study of ritualistic consumption.
As such, she has published and presented research on Christmas shopping, gift giving,
weddings, Valentine's Day and the transformative power of products. At Illinois,
she has taught Consumer Behavior, Promotions Management and Retailing at the undergraduate
and MBA levels.
Dr. Mike Reilly
Professor of Marketing at Montana State University in Bozeman, Montana, where he
teaches courses in Principles of Marketing, Entrepreneurship, and Strategic Management
of Technical Innovations. Dr. Reilly performs research in the fields of Market Analysis
for Innovations, and Entrepreneurship and Technological Innovation.
Dr. Reilly's presentation was, "Teaching the New Marketing: the CEOS Model." The
paper proposes a new recursive and fractal model for understanding and teaching
marketing, the CEOS model. Based on the idea of systematically decomposing value,
it integrates multiple marketing concepts.
Dr. Aric Rindfleisch
Associate Dean for Research and PhD Programs at the University of Wisconsin-Madison
in Madison, Wisconsin, where he teaches Doctorate courses in Marketing Strategy,
Graduate courses in Emerging Issues in NPD and Product and Price Management, and
Undergraduate courses in Consumer Behavior.
Dr. Rindfleisch's presentation was, "God and Mammon: The influence of Religiosity
on Brand Connections." Religiosity is a topic seldom broached by marketing scholars.
Thus, the influence of religiosity upon customer behavior is relatively unknown.
We test the relative influence of these two dimensions. Collectively, the results
suggest that religiosity fosters both brand loyalty across multiple product categories.
Dr. Hope Jensen Schau
Assistant Professor of Marketing, Temple University, presented "When the Consumer
Becomes the Marketer: The Abandoned Apple Newton Brand Community," by Dr. Albert
M. Muniz, Jr. and Dr. Hope Jensen Schau. This paper explores the boundaries of consumer
co-creation and production in the context of a brand community centered on an abandoned
technological product, the Apple Newton PDA. The results demonstrate that consumers
can assume control of a brand and effectively manage all aspects of the marketing
mix. These results have implications for the understanding and management of consumer
co-creation and brand communities.
Dr. Jagdip Singh
Professor of Marketing at the Case Western Reserve University in Cleveland, Ohio,
where he teaches graduate courses in Marketing Research and doctoral courses in
Research Methodology and Measurement. Dr. Singh has received the Case Western Reserve
University's John S. Diekhoff award for excellence in graduate teaching, and the
Weatherhead School of Management's Research Recognition Award for outstanding contributions
to research. In addition, Dr Singh has received the excellence in reviewing award
from the Journal of Marketing, Journal of the Academy of Marketing Science, and
the Journal of Personal Selling and Sales Management.
Dr. Singh's met with faculty and graduate students and presented, "Curvilinearities
in Consumer Loyalty Dynamics."
Dr. Suresh Subramanian
who talked about his directorship of The Waitt Family Foundation. Suresh has been
Vic-President of marketing strategy and global strategy for Gateway Computers before
taking this position. The Waitt Family Foundation funds projects investigating how
technology can help the poor and underprivileged. Dr. Subramanian earned his Ph.D.
in Marketing at UNL under the supervision of Dr. Robert Mittelstaedt.
Ms. Tuba Ustuner
Ph.D. Student, Harvard Business School, who is currently in the process of writing
her dissertation proposal. Tuba's interest included business-to-business relations,
marketing relations, and how firms engage with their marketing service suppliers,
like ad agencies and market research firms, all those kinds of marketing services
acquirers. She wants to explore how they select, how they evaluate, and how they
coordinate their relationships. Economic theory and sociological theory have some
grounds in these questions. Ms Ustuner's presented her work, "Selling in Complex
Contexts: The Role of Social Capital."
Dr. Alladi Venkatesh
is Professor of Management and Associate Director of CRITO (Center for Research
on Information Technology in Organizations) at the University of California, Irvine.
His research focus is on the impact of new media and information technologies on
consumers/households. He is also the principal investigator of Project Noah. His
current work involves Electronic Commerce and the Consumer Sector, and the future
of the Networked Home. Professor Venkatesh has given several invited presentations
including at Intel (Oregon), Interval Research Corporation (Palo Alto), Philips
(Netherlands), Electrolux (Sweden), Domus Academy (Germany) on new media technologies
and consumers/households. Professor Venkatesh's scholarly publications have appeared
in journals, including Journal of Consumer Research, Management Science, Communications
of the ACM, Journal of Product Innovation and Management, International Journal
of Research in Marketing, Telecommunications Policy. Professor Venkatesh is co-editor
of a new journal, Consumption, Markets and Culture (CMC).
Learn more about Dr. Venkatesh. Dr. Venkatesh's presentation, "Design Ethnography:
Development of a Family Portal for Home Use" focused on the use of information technology
at home prevails as a promising area of inquiry among scholars and practitioners
(Kraut et. al 2000, Harper 2002, Lally 2002, Turow and Kavanaugh 2003,). In the
past couple of years, products such as home Internet appliances, intelligent refrigerators,
and WebTV consoles have been released into the market with much promise but with
somewhat mixed results (Bergmann 2000, Business Week 2003). In spite of the slow
adoption of such home-oriented technologies, the interest to introduce information
technologies into the home is quite intense. This research reports preliminary findings
from an ethnographic study on ways the Internet and computer technology could be
integrated into the homes from the perspective of household users/consumers. We
designed a prototype that we have labeled The Family Portal as a tool to help families
explore more satisfactorily and with greater receptivity the usability and applicability
of information technology at home. Issues concerning the design and development
of the Family Portal and its implementation were discussed in his presentation.
Dr. Richard Wilk
is Chair of the Department of Anthropology at Indiana University. He has done research
with Mayan people in the rainforest of Belize, in West African markets, and in the
wilds of suburban California. He has published on topics as diverse as beauty pageants,
household decision-making, economic anthropology, and the effects of television
on culture. Most of his recent work concerns the global environmental impact of
mass consumer culture, and he works with organizations devoted to finding more sustainable
alternatives. When he is not teaching and writing, he is a devoted fan of African
and Caribbean music, woodworking, and scuba diving. His eclectic website, including
the museum of weird consumer culture, is at:
www.indiana.edu/~wanthro. Dr. Wilk's talk was titled, "Food Consumption and
Creolization in Belize: From Buccaneers to Frozen Pizza." His visit was sponsored
by the Departments of Marketing and Anthropology.