Actual CBA Ph.D. students demonstrating the programs collaborative nature.

Ph.D. in Business with a Specialization in Marketing

The goal of the Ph.D. program is to encourage the intellectual growth of serious scholars who will contribute to the field of marketing. The purpose of the Ph.D. program is to provide a strong basis for the scholarly activities of research and teaching at a major institution of higher learning. We endeavor to provide a warm and supportive environment for the development of outstanding scholars and scholarly work.

Admission to our Program

We admit only a handful of new students each full academic year, therefore we do not admit students mid-year. Normally we have about eight Ph.D. students in residence at any one time. Our program provides unique opportunities and added benefits to students which include assistantships, health insurance, and academic support. Our Ph.D. program cultivates an environment of collaboration and care for our students.

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Carlson, Les
Professor and Nathan J. Gold Distinguished Professorship


CBA 317
P.O. Box 880492
Lincoln, NE 68588-0492
Mailing Address
University of Nebraska–Lincoln
Department of Marketing
P.O. Box 880492
Lincoln, NE 68588-0492
Shipping Address
University of Nebraska–Lincoln
Department of Marketing
CBA 310
1240 R Street
Lincoln, NE 68588-0492

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Program Requirements

Our Ph.D. program is tailored to meet each person's needs, objectives, and prior course work.

  • The program normally requires four years: two to two and a half years of course work, and the remainder in dissertation research and writing.
  • Individual programs vary, but students usually complete six courses from the Marketing Department. These consist of the following course seminars:
    • Marketing Management
    • Behavioral Research in Marketing
    • Marketing Channels
    • Qualitative Research Methods
    • Measurement
    • Marketing and Society
  • In addition to the Marketing Department courses, several research methods courses (such as statistics, research design, causal modeling, field research and so on) are required.
  • Each student must choose an outside area relevant to his or her interests (such as psychology, economics, statistics, sociology, etc.), and complete at least four courses in that field.
  • If the student's Masters level background in business and marketing is not strong, some additional courses in these areas may be necessary. The total semester hours required for the Ph.D. is 99 beyond the Bachelors degree, of which 20-36 usually come from the Masters degree. Nine of the hours are methods courses, usually about 20 are dissertation hours, and the remainder are courses taken in the Ph.D. program.
  • Students are required to work closely with faculty members to develop a first year paper (scheduled for the summer following first year) and a second year paper (scheduled for the spring semester of second year) for submission to scholarly journals. In addition, a review in an area of marketing that has not been covered by a seminar is required (completed by the end of the summer of second year).
  • Upon successful completion of the coursework, the papers, and the marketing review, students are admitted to candidacy for the Ph.D. and can begin work on the dissertation.
  • Students will work with one or more of our faculty on their research, as a means of learning about the research process and the pursuit of new knowledge. Each year we assign each student a research assignment with one of our faculty members.
  • Over the duration of the program, students will be expected to teach for four academic semesters. In addition, we try to provide opportunities for additional teaching in the summer, depending of funding availability.

Admissions Requirements

Department Admissions Requirements

Lynn and Argha collaborating.
  • A Masters degree in business or related field from an accredited university
  • Academic transcripts that showcase excellent grades
  • GMAT score of at least 650, however we have made exceptions for exceptional students. We do not waive the GMAT exam requirement.
  • A statement of purpose discussing your area of interest in marketing, why you want to earn a Ph.D. and what you hope to accomplish with it. Your statement of purpose is to be submitted through UNL GAMES (Graduate Admission Management and Evaluation System) application system.
  • Your resume is also submitted through GAMES.
  • Three letters of recommendation are required and submitted through GAMES.
  • Tips on applying to Ph.D. programs.


Our deadline for receiving all application materials is January 1. Our department starts reviewing files for Fall semester admissions in early February. We do not admit Ph.D. candidates to start course work at mid-academic year (January). Since the university's Office of Graduate Studies has to verify and approve all transcripts and other application material before forwarding it to us, it is important to apply as early as possible.

We take a great deal of care in the application review process to identify students that are a good match for our program and who we believe have the potential to make meaningful contributions to knowledge and the discipline of marketing. When your file is complete in all respects, it will be circulated to the Marketing Department faculty for their decisions. Applicants for whom the faculty shows substantial interest are invited to spend a day with us on campus if possible. Final decisions on admission are normally made by April 15.

Office of Graduate Studies Requirements

  • Apply online at the Office of Graduate Studies and submit the $50 application fee.
  • The next day students will receive an email from GAMES with instructions.
  • Please note: All application materials (except transcripts and financial resource certification) must be submitted electronically. Do not send paper recommendation forms or resume.


  • As part of the admission process, you are required to submit an unofficial transcript from each post-secondary institution you have attended which lists courses completed, grades earned, as well as degrees conferred.
  • You will upload either an electronic or scanned copy of your transcript to MyRed. MyRed Upload Instructions
  • Please do not send paper transcripts to any university office as it may delay the timely processing of your application.
  • Once admitted, you will be required to submit an official transcript that is sent directly from each institution you have attended either electronically or on paper to the Office of Graduate Studies.
  • University of Nebraska–Lincoln
    Graduate Admissions
    1100 Seaton Hall
    Lincoln, NE 68588-0619
    Tel: (402) 472-2875
  • For more information, please visit the Office of Graduate Studies website.

GMAT – Graduate Management Admission Test

  • You must register to take the GMAT (preferred) or GRE and have the results forwarded to UNL (use institution code S40-HW-48). You must also submit your scores through GAMES.
  • The minimum GMAT score is 650 for admission, our average GMAT score of admitted Ph.D. students has been approximately 700 since we joined the Big Ten.
  • International Students with a degree outside the United States must also include:
    • TOEFL score (minimum score of 550 written, 213 computer based or 80 iBT) (Use institution code 6877)
  • The Office of International Affairs provides orientation, counseling and advising to international students, and serves as the official liaison between your sponsoring agency and the United States government. Staff members are also available to help you make contacts on campus and in the Lincoln community.
  • Guidelines for international students can be found at


Actual CBA Ph.D. students demonstrating the programs collaborative nature.


Currently our assistantship stipend for the academic year is $25,000 and includes tuition remission.

Tuition Remission

Included with the a graduate assistantship is up to 12 credit hours of graduate course work tuition remission per academic semester plus an additional 12 hours during the entire Summer Session, however fees are not waived. Information about current tuition and fees for the year can be found at

Health Insurance

All graduate assistants with appointments that qualify for full tuition remission receive an additional benefit of basic coverage under the university's student health insurance plan. Dependent plans are also available on an optional basis.

The assistantship provides basic individual student health insurance at a reduced rate. Students and the University will share in the cost of the premium. Approximately 21% of the annual cost of the individual health insurance premium will be billed directly to the student’s account. Premium costs are determined at a later date. Students have the option of purchasing additional health insurance for family members from the same plan. International students are always required to have student health insurance coverage, unless proof of insurance from an outside source is provided.

More information about UNL’s health insurance can be found at

Academic Support


We assign each student a first-year advisor, a faculty member to advise him or her on course work and academic life when he or she first arrives. A senior Ph.D. student is assigned to serve as a mentor and help a new students settle into the program. By the end of the first year, each student normally chooses a program committee to advise on course work. After being admitted to Candidacy, each student assembles a dissertation committee to advise on the dissertation research and writing.

The marketing department faculty members are highly accomplished. All have active research programs and have published in nationally and internationally prominent journals. Many have been officers of national professional societies and have chaired symposia, conferences, and conference sessions. Several have served as journal editors. Faculty members take a great deal of personal interest in each student, and give a high priority to their advisory role. We treat the Ph.D. students as junior colleagues in every way we can.

Academic Support

The Marketing Department works diligently to provide Ph.D. students with the resources useful to a graduate education. Each Ph.D. student, at present, has at his or her desk a personal computer with office software and access to the university servers, offering statistical packages, library access, and e-mail. Students are encouraged to submit articles co-authored with faculty to journals and to academic conferences; a portion of the costs for travel to a conference where students present a paper is defrayed by the department.

An equally important part of the support the Marketing Department provides is a scholarly environment. Several times in each semester, we have what we call "Brown Bag Seminars" -- lunch time discussions of interesting articles in our field. Also, several times each semester, faculty and students present their research at Friday afternoon research seminars. Throughout each semester we host our “Visiting Scholar Series”, inviting well known scholars in the field of marketing to visit and present their current research. In the Spring semester of each year, the department sponsors the Robert Mittelstaedt Doctoral Symposium, attracting doctoral candidates and faculty from the Big Ten and research universities west of the Mississippi River. Finally, there are informal gatherings and parties throughout the year which provide opportunities to interact outside of the office environment.

Sample Ph.D. Program

Year 1 Approximate Date
Late August
Begin your four years as a Ph.D. Student! Carefully understand the expectations of the department and the discipline for your professional development in research and teaching.
Early November
Have your second-semester coursework laid out.
Late November
Have understood the research interests of each faculty member in the department by talking with them at your own initiative, and as much about their current projects as you can.
Begin to develop the idea of your specific area of research interest.
Late January
Begin investigating possible courses for second year for your program of study.
Early February
Begin discussing your teaching interests with Graduate Chair and Department Chair and your program committee chair, when you obtain one.
Late February
Begin writing notes from your classwork and readings on an integrative review paper to be done summer of year one.
Late February
Submit Appointment of the Supervisory Committee form (include Chair, two department faculty, and an outside area member) to Graduate Studies (form available online, submit copy to departmental office prior to submitting to Graduate Studies)
Late March
Have area of interest solidified and discussed with program committee chair
Early April
Have coursework for second year laid out, partially based on area of interest, submit your Program of Studies to Graduate Studies (form available online, submit copy to departmental office prior to submitting to Graduate Studies)
Late April
First draft of first year paper to program committee chair
Early May
Begin thinking about second year paper topic
Early June
Be talking about second year paper with program chair and any other faculty that are interested in the area.
Early June
First year paper completed and turned in on June 1
Consider having a draft of first year paper ready to submit to a conference (see faculty for review and help)
Late July
Be doing background research and possibly research design for second year paper
Year 2 Approximate Date
Present first year paper to department sometime this month
Present second year paper idea to program chair by now, and to the department by the end of semester and submit second year paper form to departmental office
Late November
Be researching/writing second year paper, passing sections to program chair for comments.
First complete draft of second year paper to program chair
Begin choosing dissertation committee (Chair, two department faculty, an outside area member)
Begin refining dissertation idea with dissertation advisor
Turn in second year paper to review faculty
Begin writing comprehensive exam paper
Year 3 Approximate Date
Present second year paper to department
Turn in comprehensive exam paper
Begin turning second year paper into journal manuscript, with faculty help
Submit Application for Admission to Candidacy to the dissertation committee, and any program changes (if necessary) to Graduate Studies (forms available online, submit copy to departmental office prior to submitting to Graduate Studies)
Begin design & proposal-writing of dissertation work with faculty help (may begin some preliminary data collection as well as literature search)
Have second year paper in manuscript form to submit to journal, solicit final advice from faculty, then submit to a top journal
Submit dissertation proposal draft to dissertation chair
Should hopefully have a journal revise and resubmit on second year paper
Submit application for Final Oral Examination to Graduate Studies at least three weeks prior to dissertation defense.
Hopefully revise and resubmit journal manuscript from second year paper or other source to a top journal
Have dissertation proposal in final form by March 15 and to committee
Defend dissertation proposal (form to Graduate Studies)
Begin collecting dissertation data
Begin sending out letters of application for job interviews at the AMA Summer Educators' Conference in August
Early July
Conduct mock interviews with faculty and get their feedback. You should take the initiative to make this happen.
Year 4 Approximate Date
Interview at Summer AMA Conference
Begin analyzing data and writing dissertation
Begin campus visits to universities for interviews
Have job offer in hand
Submit Application for Final Oral Examination to Graduate Studies at least three weeks prior to dissertation defense
Early April
Have final draft of dissertation to advisor, then to committee
Successfully defend dissertation, submit Report on Completion of the Doctoral Degree to Graduate Studies before their deadline.
Begin writing journal manuscripts from dissertation
Leave Nebraska for excellent job with an excellent university
Collaborate with your dissertation chair and other faculty at UNL to get papers out of your dissertation and other work you may have done or wish to do.


Ph.D. Alumni

Year Alumn Affiliation Chair / Co-Chair
1962 Charles Bull (deceased)
1962 H. Nicholas Windeshausen Phillip McVey
1964 Massoud Khan Ahari Phillip McVey
1964 Rodney Peterson Phillip McVey
1964 Jagjit Singh Phillip McVey
1966 Arthur Norris Robert Cole
1970 Askari H. Kizilbash John Brasch
1970 Larry Redinbaugh Robert Cole
1972 George Crawford Robert Cole
1972 James West Phillip McVey
1973 Ronald Wright Robert Cole
1974 Richard Holquist Phillip McVey
1976 Steven Cox John Brasch
1976 Ralph Weller (deceased) John Brasch
1977 Nils-Erik Aaby ELOPAK Inc. Robert Mittelstaedt
1977 Joseph Belonax Western Michigan University Robert Cole
1977 Petr Chadraba DePaul University John Brasch
1977 Woo-Young Lee Segan University John Brasch
1978 Joseph Bellizzi Arizona State University-West Campus Phillip McVey
1978 Stephen DeVere Robert Mittelstaedt
1978 Carl Tong Radford University John Brasch
1978 Davar Venoos University of Tehran John Brasch
1978 Regie Wintle-Bradford John Brasch
1979 Gene Murdock (deceased) Sanford Grossbart
1979 Bob Rogers University of Texas at Arlington William Curtis/
Sanford Grossbart
1979 Warren Schwendig Phillip McVey
1979 J. Samuel Wagle Northern Illinois University Phillip McVey
1981 Eldon Little Indiana University SE Robert Mittelstaedt/
Sanford Grossbart
1981 Anne Stommes-Ralston Robert Mittelstaedt
1982 James Gill Sanford Grossbart
1982 Charles Madden Baylor University Robert Mittelstaedt
1984 Balusu Rammohan Sanford Grossbart
1985 Les Carlson University of Nebraska-Lincoln Sanford Grossbart
1985 Darrel Muehling Washington State University Sanford Grossbart
1987 Russell Laczniak Iowa State University Sanford Grossbart
1987 Thomas Parker William Curtis
1987 Steven Pharr William Curtis
1988 Jean Johnson Washington State University Robert Mittelstaedt
1988 Young Lim Kwangwoon University William Curtis
1988 Bonnie Guy Applachian State University William Curtis
1988 Terri Rittenburg University of Wyoming Robert Mittelstaedt
1989 Harold Koenig Oregon State University Robert Mittelstaedt
1989 Robert Stassen University of Arkansas Robert Mittelstaedt
1990 Linda Anglin Sanford Grossbart
1990 Ken Anglin James Gentry
1990 Laurie Smith Robert Mittelstaedt
1991 Ann Walsh Western Illinois University Sanford Grossbart
1991 James Roberts Baylor University Ray Marquard
1991 Rich Lapidus Cal Poly Pomona Robert Mittelstaedt
1991 Gary Ko (deceased) James Gentry
1992 Gerrard Macintosh North Dakota State University James Gentry
1992 Suresh Subramanian Power of Love Foundation Robert Mittelstaedt
1992 Terrence Kroeten William Curtis
1993 Steve Schulz University of Nebraska at Omaha Ray Marquardt
1993 Sunkyu Jun Sung Kyun Kwan University James Gentry
1993 Alka Subramanian Power of Love Foundation Ray Marquardt/
Robert Mittelstaedt
1993 Kevin Coulson Emporia State University Robert Mittelstaedt
1993 Greg Broekemier University of Nebraska at Kearney Ray Marquardt
1993 Cecelia Wittmayer Dakota State University Robert Mittelstaedt
1994 Diane Hambley YWCA - Silicon Valley James Gentry/
Ray Marquardt
1995 Ken Anselmi East Carolina University Ray Marquardt
1995 Mary Martin Fort Hays State University Jim Gentry
1995 Darinah Ahmad Universiti Malaysia Perlis Robert Mittelstaedt
1995 Madhavan Parthasarathy University of Colorado at Denver Robert Mittelstaedt
1995 Carol Meyer Hastings College Ray Marquardt
1996 Stacey Baker Creighton University Jim Gentry/
Robert Mittelstaedt
1996 Deb Dahab Enquire Research Jim Gentry
1996 Jonna Holland University of Nebraska at Omaha Jim Gentry
1997 Carl Witte Roosevelt University Robert Mittelstaedt
1997 Ju-Young Park Soongsil University Jim Gentry
1997 Tim Burkink University of Nebraska at Kearney Ray Marquardt/
Jim Gentry
1998 Heidi Hu McKinsey and Company A. Dwayne Ball/
Jim Gentry
1999 Cara Okleshen Peters Winthrop University Sanford Grossbart
1999 Mike Tippins University of Wisconsin-Oshkosh Ravi Sohi
1999 Marko Grunhagen Eastern Illinois University Robert Mittelstaedt
1999 Lufumbi Mwaipopo University of Dar es Salaam Pat Kennedy
2000 Preeti Sharma A. Dwayne Ball
2001 Lynn Samsel Ray Marquardt/
A. Dwayne Ball
2001 Suraj Commuri University at Albany, State University of New York Jim Gentry
2002 Ahmet Ekici Bilkent University Linda Price
2002 Lee McGinnis Stonehill College Jim Gentry
2003 Athinodoros Chronis California State University, Stanislaus Ron Hampton
2003 Matt Bunker University of Northern Iowa A. Dwayne Ball
2004 Fleura Bardhi City University London Eric J. Arnould
2005 Avinash Malshe University of St. Thomas Ravi Sohi
2006 Seungwoo Chun Dongguk University Jim Gentry
2006 Susie Pryor Creighton University Sandy Grossbart
2007 Risto Moisio California State University, Long Beach Jim Gentry/
Eric Arnould
2007 Maia Beruchashvili California State University, Northridge Jim Gentry
2007 Daniel Shen SUNY New Paltz Dwayne Ball/
Jim Gentry
2008 Amber Epp University of Wisconsin-Madison Jim Gentry/
Linda Price
2008 Clinton Lanier University of St. Thomas Ron Hampton
2008 Aubrey Fowler III Valdosta State University Jim Gentry
2009 Julie Pennington University of Tampa A. Dwayne Ball
2009 Rob Harrison Western Michigan University Jim Gentry
2009 Mike Krush North Dakota State University Ravi Sohi
2009 Eddie Nowlin Kansas State University Ravi Sohi
2012 Jie G. Fowler Valdosta State University Les Carlson
2012 Shannon Cummins University of Wisconsin-Whitewater Ravi Sohi
2012 Justine Rapp University of San Diego Jim Gentry
2013 Jeff Johnson University of Missouri-Kansas City Ravi Sohi
2013 Shipra Gupta University of Illinois Springfield Jim Gentry
2014 Joseph Matthes Marquette University Amit Saini
2014 Jessica Mikeska Indiana State University Les Carlson
2014 Timothy M. Reilly University of Minnesota Duluth James Gentry
2015 Elise Johansen Harvey University of South Carolina Upstate Les Carlson
2016 Jenifer Skiba Missouri State University Amit Saini