Undergraduate Certificate Program in Sales Excellence

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Your Major + Sales = Competitive Edge

Undergraduate Certificate Program in Sales Excellence

Why Professional Selling?

Learn how you to sell yourself to employers, pitch your ideas, and enhance your communication skills. Regardless of your major, having a focused understanding and application of the skills needed to effectively communicate in today's business environment will prove to be greatly beneficial in your career.

Students practice selling in the new sales lab where pitches are videotaped and replayed for students to provide relevant feedback on the strengths and weaknesses of their mock sales assignments.

Sales Education Foundation (SEF) Award Logo

Named a 2016 "Top University for Professional Sales Education" by the Sales Education Foundation (SEF)

Second consecutive year recognized by SEF

War Room

Business Major

Gain a competitive edge in your field.

  • Whether you are in accounting, actuarial science, agribusiness, economics, finance, management, marketing, or supply chain management, there is some form of sales in every job.
  • Sales communication training develops skills desired by employers and increases your market value.

Non-Business Major

Gain a competitive edge for your future.

  • Sales is a crucial component of every industry. Regardless your chosen profession, sales skills are a tremendous asset that can give you a distinct competitive advantage throughout your career.
  • As a non-business major, this is a great set of skills to list on your resume.
Academically, the Center for Sales Excellence will be my 
fondest memory from college. I walked away a stronger, 
more confident woman. I understand how sales work, 
which will give me an advantage in the real world. Victoria Katzberg
Marketing major from Doniphan, Nebraska

Program Options

Students may earn a certificate from the College of Business Administration in Professional Selling by completing 13 credit hours of required coursework. An advanced certificate in Professional Selling is also available for students who complete an additional 3 credit hours of relevant coursework. Any and all majors are welcome to apply for admittance to the program by taking the first course in the program, Sales Communication – MRKT 257 which is an ACE 2 class.

The certificate and advanced certificate will be awarded by CBA. Both complement the student's existing major/minor and serve as a formal recognition that the student has satisfactorily completed the course requirements listed below. Certificates will not be listed on the student's transcripts. However, given the value of the certificates' curricula to prospective employers, students will benefit by mentioning these certificates on their resume.

Required Coursework
MRKT 257 – Sales Communication
(3 credit hours)
ACE 2 Designated Class
This is the first course in the certificate program and provides an introduction to the fundamentals of sales communication including, verbal, listening, and written skills. You will learn the various components of the selling process, develop a written selling plan, and gain experience in executing each step of the selling process through role-play exercises.
MRKT 357 – Advanced Professional Selling
(3 credit hours)
Prereq: MRKT 257 and admission to Center for Sales Excellence
This course will build on the concepts in MRKT 257. You will learn advanced professional selling theory and practice, sales processes, planning and delivering sales presentations, and dealing with ethical sales issues. Professional selling practice and individual feedback for improvement are a core component of this course.
MRKT 371 – Sales Practicum I
(1 credit hour)
Prereq: Admission to Center for Sales Excellence
This course will help you develop your personal brand. You will learn about business etiquette, networking, negotiations, and career strategy. You will also be exposed to the organizational culture and opportunities provided by the Center for Sales Excellence Partners and learn what they look for in potential employees.
MRKT 457 – Customer Relationship Management
(3 credit hours)
Prereq: MRKT 257 and admission to the Center for Sales Excellence
This course focuses on customer relationship management (CRM) and sales force technology. The course will teach you how to use CRM systems in sales and use them to identify good prospects, improve customer retention, and maximize customer value. You will also get hands-on experience using a CRM system to successfully plan and execute a sales plan.
MRKT 458 – Sales Force Management
(3 credit hours)
Prereq: MRKT 341 or admission to the Center for Sales Excellence
In this course, you will learn about tasks that a sales managers needs to perform in building, directing and leading a sales force. Topics covered include sales forecasting, designing and structuring sales territories, and issues related to hiring, managing, compensating and evaluating sales people.
Advanced Professional Sales Certificate Additional Coursework
MRKT 460 – Key Account Selling
(3 credit hours)
Prereq: MRKT 257; MRKT 357; MRKT 457; and admission to the Center for Sales Excellence
Teaches how to segment key accounts, how to identify high-margin business opportunities, how to sell to complex enterprises, and how to manage a Key Account team. Students practice key account presentations through role-play exercises and make actual calls and presentations to businesses in the region.
Ravi Sohi with Sales Center students
Center for Sales Excellence Recognized for Professional Sales Education

The Center for Sales Excellence located in the University of Nebraska–Lincoln College of Business Administration was named as a 2015 “Top University for Professional Sales Education” by the Sales Education Foundation (SEF). The sales programs are recognized for preparing students for careers in professional selling and helping to elevate the sales profession. READ MORE

Contact

Sohi, Ravi
Executive Director Center for Sales Excellence

Marketing

CBA 318
P.O. Box 880492
Lincoln, NE 68588-0492
Mailing Address
University of Nebraska–Lincoln
Department of Marketing
P.O. Box 880492
Lincoln, NE 68588-0492
Shipping Address
University of Nebraska–Lincoln
Department of Marketing
CBA 310
1240 R Street
Lincoln, NE 68588-0492