The goal of the MBA with a Specialization in Sports Marketing is to educate top
quality graduates who will become professionals in sports marketing. These graduates
will have knowledge of general business issues, an understanding of marketing issues,
and an internship in the field. Graduates may take a variety of positions in a variety
of industries, including professional sports, recreation and leisure, and education.
Opportunities for sports marketing professionals in these industries are growing
at a rapid pace.
For further information
about this program
please contact:
Dr. Patricia Kennedy
University of Nebraska-Lincoln
Department of Marketing
CBA 325
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: (402) 472-3002
Fax: (402) 472-9777
The MBA with a Specialization in Sports Marketing combines both classroom and practical
experience to prepare students for leadership positions in the sports industry.
Drawing not only from the field of business, but also from the fields of law and
education, the curriculum covers the important areas that will lead to a successful
career in sports business.
MBA Sports Marketing students attend many classes with general MBA students. A minimum
of 9 hours of coursework are taken at the graduate level in sports marketing or
law. The following courses are available to fulfill the requirements for the MBA
with a Specialization in Sports Marketing.
- Sports Marketing
- Sports Marketing Practicum
- Administration in Physical Education and Athletics
- Three credit hours of law classes from an approved list of courses
Comparing the Degree Programs
|
Program
|
MBA Marketing Concentration
|
MA, Business Marketing Spec.
|
MA Business Mktg., Adv., Mass Comm.
|
|
Likely Career Path
|
Begin in a marketing area and move to general management
|
Specialize in a chosen marketing area, move into general or marketing management
|
Specialize in advertising or marketing communication, move into advertising or communications
management
|
|
Required Semester Hours
|
48
|
30-36
|
36
|
|
Hours of Required Courses
|
30
|
0
|
18
|
|
Hours of Electives required from certain areas
|
9
|
21-27
|
18
|
|
Hours of Unconstrained Electives
|
9
|
9-15
|
0
|
|
Prerequisites
|
statistics and calculus
|
Common Body of Knowledge
|
statistics and certain advertising and communication courses
|
|
Knowledge of General Business
|
excellent
|
good
|
limited
|
|
Knowledge of Marketing Specialty
|
adequate
|
excellent
|
excellent
|
Marketing Courses:
We offer a number of Marketing courses at the Masters level:
- Marketing Management which is required in the M.B.A. program but
also available in the M.A. program, and emphasizes the development of marketing
plans and controlling the marketing mix for the firm. (GRBA 813)
- Applied Marketing Research covers the use of exploratory research,
surveys, and experiments in marketing management decisions. (MRKT 821)
- Survey of Buyer Behavior which examines the economic, psychological
and sociocultural bases of buying behavior as the basis for marketing strategy and
public policy. (MRKT 822)
- Advanced Quantitative Analysis in Marketing covers state-of-the-art
methodological issues in multivariate analysis of marketing research data. (MRKT
824)
- Sports Marketing covers concepts and theories unique to sports
marketing, review of the basic principles of marketing in the context of sports.
(MRKT 828*)
- Strategic Issues in Marketing Communication covers the analysis
and application of current concepts in the formulation and evaluation of promotional
strategy in both for-profit and not-for-profit organizations. (MRKT 830)
- Marketing Channels and Distribution emphasizes the marketing management
issues relating to the selection of intermediaries, channel control, marketing institutions,
channel power, and pricing. (MRKT 835)
- Marketing and Electronic Commerce covers strategies to deal with
opportunities and challenges of evolving technology and marketing in digital networks
of customers, suppliers, and employees. (MRKT 841*)
- Strategic Database Marketing covers concepts of customer relationship
management, integration with electronic commerce systems, analytical techniques,
ethics and practices of customer data privacy. (MRKT 850*)
- Marketing and Globalization puts emphasis on access to new consumers,
new supplies, and the effect on consumer choices. Marketing strategies developed
for Nebraska firms and organizations such as value-added food marketers. (MRKT 855)
*(400-level counterpart)
Beyond the marketing courses they choose to take, Masters students are encouraged
to take courses in other departments which fit their needs and goals. For example,
a student interested in database marketing might take Database Organization from
the Management Department, and an applied statistics course or two from the Sociology
or Educational Psychology departments. A student interested in advertising might
take a course or two in Mass Media from the Journalism and Mass Communications Department.
A student interested in Marketing Research might take courses in statistics or research
methodology from any one of several social science departments. Each student's program
is tailored to him or her as an individual. We take a strong personal interest in
each student, and do not put anyone in a preconceived mold.
