Marketing Major with a Concentration in Advertising

Revised Fall 2008

To meet the requirements for an area of concentration in Advertising, CBA Marketing majors MUST take the following courses:

• JOUR 101 Principles of Mass Media (3 cr)
• ADVT 251 Principles of Strategic Communication (3 cr)
• ADVT 283 Writing for Strategic Communications(3 cr)

… and any ONE of the following courses:

• ADVT 450 Public Relations Theory, Strategy and Management (3 cr)
• ADVT 451 Advertising and public Relations Techniques (3 cr)
• ADVT 457 Public Relations Research for Planning and Evaluation (3 cr)
• ADVT 484 Advertising Management (3 cr)
• ADVT 488 Media Sales and Promotion(3 cr)
• JOUR 485 Mass Media History (3 cr)
• JOUR 486 Mass Media Law (3 cr)
• JOUR 487 Mass Media and Society (3 cr)
• JGEN 498 Special Topics (1-4 cr, max 12)

JOUR 101 and ADVT 251 have no prerequisites. At least one of the two should be completed before ADVT 283.

ADVT 283 must be completed before any of the 400-level courses.

All other prerequisites are waived for marketing majors.