Department News RSS Department News

» More News

Department Events RSS Department Events

» More Events
More than 650 Celebrate 100th Anniversary of CBA at Back to School Bash story photo
More than 650 Celebrate 100th Anniversary of CBA at Back to School Bash
Whole Story

Department of Marketing

Welcome to the Marketing Department in the College of Business Administration, which is fully accredited by AACSB.

Marketing is about creating value and developing strong customer relationships. It includes several activities such as:

  • Conducting research to understand customer needs.
  • Developing products and services to meet these needs.
  • Setting the price and making the customers aware of these products and services, through advertising, sales promotion, or personal selling.
  • Making sure the products and services are available to the customers, as and when they need them.

Marketing is an exciting field with many job opportunities. It is one of the largest areas of employment in business today. Marketing majors can chose to work in several areas. Some of these include:

  • Marketing Communications
  • Sales Management
  • Product and Brand Management
  • Marketing Research
  • Managing Channels of Distribution
  • Retailing
  • Services Marketing
  • Global Marketing
  • Sports Marketing
  • Entertainment Marketing
  • Non-Profit and Social Marketing
  • Healthcare Marketing
  • Tourism and Hospitality Marketing
  • e-Marketing

Support the Department

Areas of Need

Career Opportunity

CONTACT
Ball, A. Dwayne

A. Dwayne Ball

Department Chair and Associate Professor

Marketing

CBA 310B

P.O. Box 880492

Lincoln, NE 68588-0492

+1-402-472-2381

Fax: +1-402-472-9777

dball1@unl.edu

Robert
MAILING ADDRESS

University of Nebraska–Lincoln

Marketing

P.O. Box 880492

Lincoln, NE 68588-0492



SHIPPING ADDRESS

University of Nebraska–Lincoln

Marketing

CBA 310
1240 R Street

Lincoln, NE 68588-0492