Scott Berg is responsible for HP's global digital strategy which includes making the HP brand relevant and compelling. His role is to develop the overall digital strategy, ensure execution of all digital plans including partnerships, media, social, mobile and interactive, drive profitable revenue, increase efficiencies while advancing the growth and management of the HP internal and external digital ecosystem. He is also responsible for prioritizing and ensuring implementation of the rollout of the new hp.com website.
Prior to this role, Berg was worldwide media director for HP. Before he led Global Media, he was director of worldwide direct and database marketing at Compaq Computer Corporation.
Berg has been honored as the first U.S. based client media judge at the Cannes Advertising Festival in 2004, as well as winning a Cannes media lion in 2005. He has also been named one of min's "Sweet 16" Honorees, named BtoB Magazine Marketer of the Year and named to AdAges Media Maven's list in 2005. He is also a contributing author to Kellogg on Advertising & Media released in 2008 in conjunction with Northwestern University. He currently serves on the editorial board of The Internationalist Magazine, the advisory board of Cirro and on the advisory board of Encore Media Metrics.
He holds a bachelor's degree in finance, a minor in economics and an MBA from Wichita State University, Wichita, Kan. He is also a graduate of the School of Bank Marketing through the University of Colorado, as well as the Tuck Online Bridge Marketing Program through Dartmouth College.
John Brasch is currently CEO of J. Brasch Co. LLC. and managing director of TurunUK Ltd. Both organizations are involved in developing and selling electronic safety products for home and institutional healthcare.
At heart, he is a teacher and has served as a mentor for many entrepreneurs. He was founder and CEO of Senior Technologies, which developed, manufactured and sold electronic safety products for home and institutional healthcare. He later sold the company to Stanley Works.
Brasch also founded and directed International Management Services, an exporter of a specialty bathing system used in hospitals. He was founder and president of the Nebraska Angels Inc., organization and forum for angel investing. He was president of the Healthcare Manufacturer's Marketing Council, a national education forum.
He recently served as associate vice chancellor of technology development at UNL for three years. Much earlier, he was a professor of marketing at the UNL College of Business Administration for 13 years.
Scott Carlson graduated with a bachelor of science degree from University of Nebraska-Lincoln. In 1980, Carlson joined Caterpillar Tractor in Peoria, Ill., as a marketing representative. In 1983, he returned to Omaha, Neb., where he joined Westin Foods and later was promoted to president and chief executive officer. He currently is a shareholder and sits on the board of directors. In addition, he is the chairman of the board of directors for Mario Camacho Foods.
Other divisions under the Westin umbrella are: Feaster Foods located in Omaha and Fairbury, Neb.; Mario Frozen Foods, Westin Packaged Meats and Westin Health and Wellness, located in Omaha, Neb. Westin currently operates plants in Nebraska, Iowa and Sevilla, Spain.
Carlson has led Westin Foods through several acquisitions and major product launches, including the purchase of Mario Olive Company from Beatrice Foods, now the largest olive importer in the United States. He has overseen sales and facility expansion in South America and Spain, as well as in the United States.
He is a booster of Creighton University and the University of Nebraska athletics. He is a current board member of Bellevue University, Shelby County Cookers, Mario Camacho Foods, Westin Foods, trustee of the University of Nebraska Foundation and member of the World President's Organization and Chief Executive Officer's Organization. He is a past board member of Children's Hospital Omaha, University of Nebraska Alumni Association, Aaron Industries and Young President's Organization.
Rich Claussen joined Bailey Lauerman in 1986 as an account executive. The American Association of Advertising Agencies has recognized the company as one of the top six creative agencies in the United States for its size. Since its inception, the firm has enjoyed an impressive rate of growth, now totaling over $60 in annual billings and employing 90 people to serve clients from offices in Lincoln and Omaha.
Bailey Lauerman's client roster includes Pepsi, Union Pacific, ConAgra, AMC Theaters, TDAmeritrade, Bass Pro Shops, Honeywell, Disney, Exmark, The Smithsonian National Air and Space Museum, Ameritas Life Insurance Corp., ABC News and the University of Nebraska Athletic Department.
Claussen graduated from the University of Nebraska-Lincoln in 1982 with a degree in broadcast journalism and telecommunications. Prior to Bailey Lauerman, he worked in the radio industry and for a regional advertising/marketing firm headquartered in Billings, Mont.
In 1992, he was recognized as Marketer of the Year by the American Marketing Association's Lincoln Chapter (AMA). In 1993, he was named Advertising Man of the Year by the Advertising Federation of Lincoln (AFL). Rich also served three years on the AMA's National Professional Chapters Council. He received the National Community Leadership Association's Distinguished Leadership Award in 2002. His account teams' work has been recognized in Communications Arts, Graphis and Print magazines and been rewarded by the Effie's, Cannes Film Festival, The One Show, National Addy's, Telly's and Clio's.
Lindsey Eastwood is director of talent sourcing at Gallup. Founded by Dr. George Gallup in 1935, Gallup has studied human nature and behavior for more than 75 years. Gallup consultants help organizations boost organic growth by increasing customer engagement and maximizing employee productivity through measurement tools, coursework and strategic advisory services. Gallup's 2,000 professionals deliver services at client organizations, through the web and in more than 40 offices around the world.
Eastwood leads Gallup's campus recruitment and employment branding efforts for universities in the Midwest. She develops strong relationships on campuses to promote Gallup's employment brand awareness and recruit individuals with world-class talent to become Gallup associates. She believes in Gallup's philosophy of driving business performance by maximizing individuals' talents. Her mission is to help others find a role that allows them to do what they are naturally best at every day.
Prior to joining Gallup, she worked as a graduate research assistant at the University of Nebraska-Lincoln Bureau of Business Research. She served as the lead author on "Labor Supply Issues Influencing Green Industry Development," a study funded by the Nebraska Department of Labor's Office of Labor Market Information.
Eastwood received her bachelor's degree in psychology with honors and her master's of business administration degree with a focus in human resources management from the University of Nebraska-Lincoln.
Eric Gillis is the chief executive officer at Wisteria Place Retirement Living, an Ensign Group Company. Wisteria Place is a 250-bed continuing care retirement community in Abilene, Texas.
Prior to his career in healthcare, Gillis worked 10 years for Marriott and Ritz-Carlton Ownership Resorts. He held various marketing roles in his 10 years, his last one being senior director of marketing for the West and Hawaiian Regions.
Eric received his bachelor's degree from the University of Utah and his MBA from the University of Nebraska-Lincoln. He is a member of the advisory board for the Business School at Hardin-Simmons University. He lives in Abilene, Texas.
After helping AT&T and Lucent Technologies grow their revenues for more than 25 years, Debbie Johnson began a career as a consultant at M&S Solutions. She culminated her corporate career as vice president and has a broad-based, executive perspective.
In her eight years of consulting, Johnson has helped organizations achieve improved sales force effectiveness, increased sales leads from marketing and enhanced leadership focus.
She supports her community, having served on over a dozen boards, both corporate and nonprofit. She is currently on the board of directors for Leadership Austin, the corporate advisory board for Best Upon Request and the board of directors for the Community Action Network.
Johnson recently served on the Austin Chamber of Commerce and the board of directors of Impact Austin. She has authored numerous articles in a variety of professional magazines.
Shawntell Kroese has worked with Union Pacific for 15 and has held various positions over that time frame. Currently, She is the general director of domestic intermodal, responsible for the pricing and equipment teams.
She completed the leadership development program at Union Pacific, in addition to sitting on the board of LEAD (UP's Women Initiative) for four years. She also created and has taught the Union Pacific class, which is offered at both UNL and UNO.
She has been recognized with the Educate Award through the LEAD organization and has also been recognized as both the Coach of the Year and the Quarterback of the Year within the marketing and sales department. In 2011, she led Union Pacific's Race for the Cure effort, which raised $121,000 for this important cause.
Kroese has her undergraduate degree from the University of Nebraska-Lincoln in business management. She has her MBA from Creighton University.
She also has sat on a variety of different community boards and currently is on the board of directors of the YMCA, the Ronald McDonald House, Kids Can Community Center and Cather Circle, an organization that is part of UNL's Alumni Association. She lives in Omaha, Neb.
Blake Lawrence is the founder and CEO of Hurrdat Social Media, a marketing agency in Lincoln, Neb.
After graduating with a bachelor's degree in business administration and an MBA from the University of Nebraska-Lincoln, he formed Hurrdat, which has grown from serving one client in Nebraska, to over 80 brands worldwide. He brings forth knowledge in new media marketing strategies, as well as entrepreneurship.
Cindy McCaffrey joined Google Inc. in 1999 when the company was a small but promising enterprise created by Larry Page and Sergey Brin, two Stanford University computer science doctoral candidates. As vice president of corporate marketing at Google, she had responsibility for global corporate communications and marketing of the company's products and services to consumers and business customers worldwide. The growth in awareness of Google was largely attributable to her efforts to disseminate information about the company through viral communications efforts and targeted marketing initiatives in lieu of large expenditures on advertising or promotion. McCaffrey left Google in 2005 and is now involved withseveral philanthropic projects.
With a career that spanned more than two decades of experience in all aspects of high tech marketing and corporate communications, McCaffrey led domestic and international communications activities at several of Silicon Valley's highest profile companies, including Apple Computer, E*TRADE, and The 3DO Company. She is the recipient of the World Technology Network's 2004 World Technology Award in Marketing Communications.
McCaffrey graduated with a bachelor's degree in journalism from the University of Nebraska-Lincoln and pursued graduate studies in American Literature.
John Moorhead has over a decade of experience with technology companies from around the world. Prior to joining the Fiserv team, he was a co-founder in Free Air Collective, Triv140, SiteRemark, and today still runs Mederize, which is in the middle of beta testing. All of the start-ups had a presence in Nebraska, with satellite offices in San Diego, Calif.; San Francisco, Calif., and Omaha, Neb.
His start-ups have been featured on CNN, TechCrunch and Silicon Prairie News. He also served as a consultant for companies from Los Angeles to Israel, focusing on technology, venture capital fundraising and business development.
Prior to Fiserv, he served as business development manager for VASCO Data Security. VASCO is based out of Belgium and he primarily served the financial space for clients in over 110 countries. He managed the financial, medical and education vertical markets with an emphasis on emerging technologies.
Moorhead is a native of Colorado and Nebraska. He is a 1999 graduate from Hastings College in Hastings, Neb., with a bachelor's degree in religion, public relations and advertising. He received his masters in marketing from the University of Nebraska-Lincoln in 2001.
Matt Nyberg is the president of Home Care Assistance of Nebraska (HCA), the Nebraska affiliate of the nation's leading provider of long-term, in-home assisted living services for senior citizens. He purchased and launched this business in the summer of 2011.
Prior to launching HCA, Nyberg was vice president, business development for Lincoln Industries, a position he held since 2003. He and his team were responsible for developing new business opportunities - customers, markets and technologies - that enabled Lincoln Industries to continue a two-decade record of compound annual growth in excess of 15 percent.
He also enjoyed a 15-year career with Sonoco Products Company; a $4 billion, global packaging company headquartered in Hartsville, S.C. Assignments included director of global marketing, director of business development, senior procurement manager and leading the Asian operations of a start-up business unit based in Singapore. His professional career began with the First National Bank of Omaha as a management trainee and account representative.
Nyberg is an active member of several community organizations including being a graduate of the Nebraska State Chamber of Commerce's Leadership Nebraska Program, treasurer of the board of trustees for St. Monica's Behavioral Health Services, president of the Sigma Phi Epsilon Foundation in Nebraska.
He earned a bachelor of science degree in finance from the University of Nebraska-Lincoln and a MBA from the University of Virginia's Darden Graduate School of Business Administration.
Jeffrey Phipps Sr. is the lead wealth management advisor of The Phipps Group. Prior to joining Merrill Lynch, he worked with Janney Montgomery Scott and Morgan Stanley. He has been in the financial services industry since 1970. He earned the Accredited Wealth Management Advisor designation from The Wharton School of Business at the University of Pennsylvania, in conjunction with his prior firm.
Phipps has an MBA from the University of Nebraska-Lincoln and has completed additional coursework at Wharton College. He holds Series 8, 24, 63 and 65 registrations supervised by the financial industry regulatory authority.
Phipps, who lives in Palm Beach County in Florida, is the official wealth management advisor to the Florida Neurosurgical Society, Florida Society of Clinical Oncology, as well as a director of Palm Beach County Medical Society's Service Board. He is a board member of the Economic Development Research Institute of Palm Beach County and is a member of the Economic Council of Palm Beach County, Inc.
Andy Romjue is a graduate of the University of Nebraska-Lincoln. In 1996, he went to work for Black & Decker and progressed through a variety of roles including field sales, sales management and marketing.
Currently, he is the vice president of marketing for Creative Converting, a paper products and party goods company that manufactures and distributes products across a diverse group of channels: mass merchant, grocery, club, party, dollar and drug.
He lives in Indianapolis, Ind.
John Rood is the executive vice president of sales, marketing and business development for DC Entertainment at Warner Bros. DC Entertainment is the creative division charged with strategically integrating DC Comics, whose characters include Superman, Batman and Wonder Woman, across Warner Bros. and Time Warner.
He recently helped launch DC into digital comics publishing and oversaw the acclaimed "New 52" campaign - a linewide renumbering of superhero comic books.
For 10 years, Rood worked at The Walt Disney Company in the Disney/ABC Television Group. His last position there was senior vice president, head of marketing for ABC Family and marketing consultant for ABC News. He also worked on multidivisional projects such as Disney Channel's on-air synergy support for studio priorities and on multinational projects and Disney Channel's global re-branding.
Prior to Disney, he worked for six years at Warner Bros. Consumer Products, negotiating promotional deals with national advertisers using WB properties.
Rood has also worked in promotions for Equity Marketing on the Burger King account, and in advertising for Leo Burnett on the McDonald's and Miller Brewing accounts. He received his MBA from The University of Texas and his bachelor's degree from the University of Nebraska-Lincoln.
Roger Thiede joined Procter & Gamble in 1965 and was with the company for 35 years until he retired 13 years ago. He held 13 different assignments with the company, including national manager of sales recruiting, government sales manager, district sales manager and regional sales manager for the eight western states, plus Alaska.
He graduated from the University of Nebraska-Lincoln in 1965 with a bachelor's degree in business administration.
Thiede has served on the UNL College of Business Administration Marketing Advisory Board since 2007 and has also been a guest speaker at CBA in marketing, sales and MBA classes for the past six years.
