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Marketing

Giving Students a Wide Array of Activities, Responsibilities, and Opportunities

Department News

Feb 3 10:02 AM

Marketing Department to Attend 42nd Annual Haring Symposium
Members of the CBA marketing department will be participating and attending the Kelley Business School Albert Haring Doctoral Symposium in April. Doctoral students Shannon Cummins and Jeff Johnson, along with Dr. Jim Gentry will all be in attendance.

Jan 27 8:01 AM

Saini Studies Technology in the Marketplace
Dr. Amit Saini, associate professor of marketing at the UNL College of Business Administration, is fascinated with how current marketing trends blend with technology. His research on the subject has been recognized nationally as breaking new ground.

Jan 26 8:01 AM

National Research Corporation Awards Inaugural Scholarship to CBA Students
National Research Corporation (NRC) announced that CBA marketing students Danielle Tucker and Hans Christensen are the recipients of the inaugural NRC Rising Stars Scholarship. Each recipient receives $2,000 to be applied toward their tuition and fees.

Nov 14 9:11 AM

Dr. Les Carlson Presents Parenting Styles Paper at Iowa State Speaker Series
Dr. Les Carlson participated in the Iowa State University College of Business Administration, marketing department's Distinguished Speaker Series. He presented his paper, "Parental Style: What We Know, What We are Learning, and What Still Remains for Investigative Endeavor."

Nov 9 2:11 PM

Pi Sigma Epsilon Fraternity Coming to UNL
Pi Sigma Epsilon, the only national co-ed fraternity for college students interested in furthering their sales, marketing and management skills, is coming to UNL. Dr. Scott Friend will serve as adviser for the new student organization.

Oct 13 8:10 AM

Business Students Crowned King and Queen of Homecoming
CBA senior Emily Koopmann of Raymond, and Skip Hecox of Gothenburg, were crowned king and queen Oct. 8 at the UNL Homecoming celebration. Koopmann is a marketing and economics major and Hecox is an agribusiness major (CASNR).

Sep 27 9:09 AM

Agribusiness Major Turns Internship into Full Time Job
Senior CBA agribusiness major Tyler Brown spent the past summer interning at Dow AgriSciences. Before it was all done Brown secured a full time position at the company upon graduation next spring.

Sep 8 10:09 AM

Senior Annie Hildebrand Learns Business Principles in Scotland
Marketing major Annie Hildebrand participated in a study abroad trip to Scotland over the summer. The experience gave her new incites into business principles and customs overseas.

Sep 6 8:09 AM

UNL Marketing Grad Embellishes Downtown Lincoln with New Business
Ashlie Hadden graduated from the College of Business Administration with a degree in marketing. Now she's playing a part in revitalizing downtown Lincoln through a new startup retail business called Embellish.

Aug 24 10:08 AM

Marketing and Finance Major Studies Abroad in Cape Town, South Africa
Marketing and Finance major Hans Christensen studied abroad in Cape Town, South Africa during the spring semester. His experiences far surpassed what he ever imagined.

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Department Events

Mar 29 7:00 PM - Mar 31 12:00 PM

21st Annual Robert Mittelstaedt Doctoral Symposium
The Robert Mittelstaedt Marketing Doctoral Symposium, modeled after the Haring Symposium held annually at Indiana University, invites participant schools to send doctoral students and faculty to Lincoln for a two-day Symposium emphasizing dissertation research by doctoral students. Participant schools include University of Arkansas, University of Illinois-Urbana Champaign, University of Colorado, University of Iowa, Iowa State University, University of Kansas, Kansas State University, University of Michigan, University of Missouri, University of Oklahoma, Oklahoma State University, University of Oregon, Texas Tech University, University of Utah, University of Arizona, Arizona State University, Washington State University and University of Wisconsin-Madison. This event is sponsored by the Marketing Department and College of Business Administration.

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UNL Marketing Grad Embellishes Downtown Lincoln with New Business story photo

UNL Marketing Grad Embellishes Downtown Lincoln with New Business

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Department of Marketing

Welcome to the Marketing Department in the College of Business Administration, which is fully accredited by AACSB.

Marketing is about creating value and developing strong customer relationships. It includes several activities such as:

Conducting research to understand customer needs.
Developing products and services to meet these needs.
Setting the price and making the customers aware of these products and services, through advertising, sales promotion, or personal selling.
Making sure the products and services are available to the customers, as and when they need them.

Marketing is an exciting field with many job opportunities. It is one of the largest areas of employment in business today. Marketing majors can chose to work in several areas. Some of these include:

Marketing Communications
Sales Management
Product and Brand Management
Marketing Research
Managing Channels of Distribution
Retailing
Services Marketing
Global Marketing
Sports Marketing
Entertainment Marketing
Non-Profit and Social Marketing
Healthcare Marketing
Tourism and Hospitality Marketing
e-Marketing

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Areas of Need

Department of Marketing Fund

CONTACT

Carlson, Les

Interim Department Chair & Professor of Marketing

CBA 310

P.O. Box 880492

Lincoln, NE 68588-0492

+1-402-472-3156

Fax: +1-402-472-9777

lcarlson3@unl.edu

Robert

MAILING ADDRESS

University of Nebraska–Lincoln

P.O. Box 880492

Lincoln, NE 68588-0492

SHIPPING ADDRESS

University of Nebraska–Lincoln

CBA 310
512 N. 12th St.

Lincoln, NE 68588-0492

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Contact Us

College of Business, CBA 214
P.O. Box 880405
University of Nebraska-Lincoln
Lincoln, NE 68588-0405, USA
Phone: (402) 472-9500
Fax: (402) 472-5180

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