Ph.D. Program

Big Ten logo
Gentry, James W

James W Gentry

Graduate Chair and Maurice J. and Alice Hollman College Professor


CBA 322

P.O. Box 880492

Lincoln, NE 68588-0492


Fax: +1-402-472-9777

The goal of the Ph.D. in business with a specialization in marketing at the University of Nebraska-Lincoln is to encourage the intellectual growth of serious scholars who will contribute to knowledge in the field of marketing. To this end, we keep the number of Ph.D. students small, and expend a great deal of individual care on each student.

The purpose of the Ph.D. program is to provide a strong basis for the scholarly activities of research and teaching at a major institution of higher learning. The Ph.D. program is very demanding in terms of time and effort, but has a record of producing fine scholars. We are proud of our program, and proud of our graduates and the work they have done in their careers. We endeavor to provide a warm and supportive environment for the development of fine scholars and scholarly work.

Earn your Ph.D. from UNL and receive an exceptional value for your Big Ten educational experience!


We admit only a handful of new students each year, and normally have about eight Ph.D. students in residence at any one time. Typically, students admitted to our program have a Masters degree in business or some related field from an accredited university, excellent grades and recommendation letters, and high GMAT scores.


Our Ph.D. program is tailored to meet each person's needs, objectives, and prior course work. The program normally requires four years: two to two and a half years of course work, and the remainder in dissertation research and writing. Individual programs vary, but students usually complete seven courses from the Marketing Department. These consist of course seminars and courses in:

  • Marketing Management
  • Behavioral Research in Marketing
  • Marketing Channels
  • Qualitative Research Methods
  • Measurement
  • Marketing and Society

In addition to the Marketing Department courses, several research methods courses (usually statistics, research design, causal modeling, field research, and so forth) are required. Plus, each student chooses an outside area relevant to his or her interests (such as psychology, economics, statistics, sociology, etc.), and completes at least four courses in that field. Finally, if the student's Masters level background in business and marketing is not strong, some additional courses in these areas may be necessary. The total semester hours required for the Ph.D. is 99 beyond the Bachelors degree, of which 20-36 usually come from the Masters degree. Nine of the hours are methods courses, usually about 20 are dissertation hours, and the remainder are courses taken in the Ph.D. program. All students are required to work closely with faculty members to develop a first year paper and a second year paper for submission to scholarly journals. In addition, they have to review an area in marketing that has not been covered by a seminar. Upon successful completion of the coursework, the papers, and the marketing review, students are admitted to candidacy for the Ph.D. and can begin work on the dissertation.


We assign each student a first-year advisor - a faculty member to advise him or her on course work and academic life when he or she first arrives. Towards the end of the first year, each student normally chooses a program committee to advise on course work. After being admitted to the Ph.D. candidacy, each student assembles a dissertation committee to advise on the dissertation research and writing. The marketing department faculty members take a great deal of personal interest in each student, and give a high priority to their advisory role. We treat the Ph.D. students as junior colleagues in every way we can.

Our faculty members are highly accomplished. All have active research programs and have published in nationally and internationally prominent journals. Many have been officers of national professional societies and have chaired symposia, conferences, and conference sessions. Several have served as journal editors.

Health Insurance

All graduate assistants with appointments that qualify for full tuition remission receive as an additional benefit, basic coverage under the university's student health insurance plan. Dependent plans are also available on an optional basis.

Other Forms of Support

The Marketing Department works hard to provide the resources useful to a graduate education to our Ph.D. students. Each Ph.D. student, at present, has at his or her desk a personal computer with office software and access to the university servers, offering statistical packages, library access, and e-mail. Departmental staff type and photocopy materials related to student teaching and research assistant assignments. Students are encouraged to submit articles to journals and to academic conferences; some of the costs of travel to conferences where students present papers are defrayed by the department.

An equally important part of the support the Marketing Department provides is a scholarly environment. Several times in each semester, we have what we call "brown bags" -- lunch time discussions of interesting articles in our field. Also, several times each semester, faculty and students present their research at Friday afternoon research seminars. In the Spring semester of each year, the department sponsors the Robert Mittelstaedt Doctoral Symposium, attracting doctoral candidates and faculty from research universities west of the Mississippi River. Finally, there are informal gatherings and parties throughout the year which provide opportunities to interact outside of the office environment.


Our department starts reviewing files for Fall semester admissions in early February. We do not admit Ph.D. candidates to start course work at mid-academic year (January). Since the university's Office of Graduate Studies has to verify and approve all transcripts and other application material before forwarding it to us, it is important to apply as early as possible. Our recommended date for receiving all application materials is January 1. We take a great deal of care in the application review process to identify students that are a good match for our program and who we believe have the potential to make meaningful contributions to knowledge. If our department has your completed file by early February, it gives us the best chance to review it with our customary care.

When your file is complete in all respects, it will be circulated to the Marketing Department faculty for their decisions. Applicants that the faculty shows substantial interest in are invited to spend a day with us on campus if possible. Final decisions on admission are normally made in mid-April.

Application Information

Office of Graduate Studies - Requirements

Please note: All application materials (except transcripts and finance resource certification) must be submitted electronically. Do not send paper recommendation forms or resume.


As part of the admission process, you are required to submit an unofficial transcript from each post-secondary institution you have attended which lists courses completed, grades earned, as well as degrees conferred.

To submit your transcript you will upload an electronic or scanned copy of them to MyRed.

MyRed Upload Instructions

Please do not send paper transcripts to any university office as it may delay the timely processing of your application.

Once admitted, you will be required to submit an official transcript that is sent directly from each institution you have attended either electronically or on paper to the Office of Graduate Studies.

University of Nebraska–Lincoln
Graduate Admissions
1100 Seaton Hall
Lincoln, NE 68588-0619
Tel: (402) 472-2875

For more information, please visit the Office of Graduate Studies website.

Recommendation for Graduate Admission

Three letters of reference are required and should be submitted through GAMES.


Your resume should be submitted through GAMES.

Statement of Purpose

A brief statement of purpose discussing your area of interest in Marketing, why you want to do a Ph.D. and what you hope to accomplish with it. Statement of Purpose should also be submitted through GAMES.

Graduate Management Admission Test (GMAT)

You should register to take the GMAT or GRE and have the results forwarded to UNL (use institution code S40-HW-48). You should also submit your scores through GAMES.

While we have no official minimum GMAT for admission, our average GMAT score of admitted Ph.D. students has been approximately 700 since we joined the Big Ten.

International Students with a degree outside the United States must also include:

  • TOEFL score (minimum score of 550 written, 213 computer based or 80 iBT) (Use institution code 6877)

The Office of International Affairs provides orientation, counseling and advising to international students, and serves as the official liaison between your sponsoring agency and the United States government. Staff members are also available to help you make contacts on campus and in the Lincoln community.

Guidelines for international students can be found at

Assistantship Deadline

To be considered for an assistantship, all application materials must be received by February 1. International students must have all application materials submitted by January 1.

Ph.D. Alumni

Year Alumn Affiliation Chair / Co-Chair
1962 Charles Bull (deceased)
1962 H. Nicholas Windeshausen California State University-Sacramento Phillip McVey
1964 Massoud Khan Ahari Phillip McVey
1964 Rodney Peterson Phillip McVey
1964 Jagjit Singh Institute of Marketing Management Phillip McVey
1966 Arthur Norris Robert Cole
1970 Askari H. Kizilbash John Brasch
1970 Larry Redinbaugh Robert Cole
1972 George Crawford Robert Cole
1972 James West Phillip McVey
1973 Ronald Wright Robert Cole
1974 Richard Holquist Lutheran Brotherhood Phillip McVey
1976 Steven Cox John Brasch
1976 Ralph Weller (deceased) John Brasch
1977 Nils-Erik Aaby ELOPAK Inc. Robert Mittelstaedt
1977 Joseph Belonax Western Michigan University Robert Cole
1977 Petr Chadraba DePaul University John Brasch
1977 Woo-Young Lee Segan University John Brasch
1978 Joseph Bellizzi Arizona State University-West Campus Phillip McVey
1978 Stephen DeVere Robert Mittelstaedt
1978 Carl Tong Radford University John Brasch
1978 Davar Venoos University of Tehran John Brasch
1978 Regie Wintle-Bradford John Brasch
1979 Gene Murdock (deceased) Sanford Grossbart
1979 Bob Rogers University of Texas at Arlington William Curtis/
Sanford Grossbart
1979 Warren Schwendig Phillip McVey
1979 J. Samuel Wagle Northern Illinois University Phillip McVey
1981 Eldon Little Indiana University SE Robert Mittelstaedt/
Sanford Grossbart
1981 Anne Stommes-Ralston Robert Mittelstaedt
1982 James Gill Intersearch Corporation Sanford Grossbart
1982 Charles Madden Baylor University Robert Mittelstaedt
1984 Balusu Rammohan Sanford Grossbart
1985 Les Carlson University of Nebraska-Lincoln Sanford Grossbart
1985 Darrel Muehling Washington State University Sanford Grossbart
1987 Russell Laczniak Iowa State University Sanford Grossbart
1987 Thomas Parker William Curtis
1987 Steven Pharr University of Nebraska-Lincoln William Curtis
1988 Jean Johnson Washington State University Robert Mittelstaedt
1988 Young Lim Kwangwoon University William Curtis
1988 Bonnie Guy Applachian State University William Curtis
1988 Terri Rittenburg University of Wyoming Robert Mittelstaedt
1989 Harold Koenig Oregon State University Robert Mittelstaedt
1989 Robert Stassen University of Arkansas Robert Mittelstaedt
1990 Linda Anglin Minnesota State University, Mankato Sanford Grossbart
1990 Ken Anglin Minnesota State University, Mankato James Gentry
1990 Laurie Smith Robert Mittelstaedt
1991 Ann Walsh Western Illinois University Sanford Grossbart
1991 James Roberts Baylor University Ray Marquard
1991 Rich Lapidus Cal Poly Pomona Robert Mittelstaedt
1991 Gary Ko (deceased) James Gentry
1992 Gerrard Macintosh North Dakota State University James Gentry
1992 Suresh Subramanian Power of Love Foundation Robert Mittelstaedt
1992 Terrence Kroeten Midland Lutheran College William Curtis
1993 Steve Schulz University of Nebraska at Kearney Ray Marquardt
1993 Sunkyu Jun Sung Kyun Kwan University James Gentry
1993 Alka Subramanian Power of Love Foundation Ray Marquardt/
Robert Mittelstaedt
1993 Kevin Coulson Emporia State University Robert Mittelstaedt
1993 Greg Broekemier University of Nebraska at Kearney Ray Marquardt
1993 Cecelia Wittmayer Dakota State University Robert Mittelstaedt
1994 Diane Hambley Memorial Hospital Los Banos James Gentry/
Ray Marquardt
1995 Ken Anselmi East Carolina University Ray Marquardt
1995 Mary Martin Fort Hays State University Jim Gentry
1995 Darinah Ahmad Universiti Malaysia Perlis Robert Mittelstaedt
1995 Madhavan Parthasarathy University of Colorado at Denver Robert Mittelstaedt
1995 Carol Meyer Hastings College Ray Marquardt
1996 Stacey Baker University of Wyoming Jim Gentry/
Robert Mittelstaedt
1996 Deb Dahab Enquire Research Jim Gentry
1996 Jonna Holland University of Nebraska at Omaha Jim Gentry
1997 Carl Witte Roosevelt University Robert Mittelstaedt
1997 Ju-Young Park Soongsil University Jim Gentry
1997 Tim Burkink University of Nebraska at Kearney Ray Marquardt/
Jim Gentry
1998 Heidi Hu McKinsey and Company A. Dwayne Ball/
Jim Gentry
1999 Cara Okleshen Peters Winthrop University Sanford Grossbart
1999 Mike Tippins University of Wisconsin-Oshkosh Ravi Sohi
1999 Marko Grunhagen Eastern Illinois University Robert Mittelstaedt
1999 Lufumbi Mwaipopo University of Dar es Salaam Pat Kennedy
2000 Preeti Sharma A. Dwayne Ball
2001 Lynn Samsel Center for People in Need Ray Marquardt/
A. Dwayne Ball
2001 Suraj Commuri University at Albany, State University of New York Jim Gentry
2002 Ahmet Ekici Bilkent University Linda Price
2002 Lee McGinnis Stonehill College Jim Gentry
2003 Athinodoros Chronis California State University, Stanislaus Ron Hampton
2003 Matt Bunker University of Northern Iowa A. Dwayne Ball
2004 Fleura Bardhi Northeastern University Eric J. Arnould
2005 Avinash Malshe University of St. Thomas Ravi Sohi
2006 Seungwoo Chun Dongguk University Jim Gentry
2006 Susie Pryor Washburn University Sandy Grossbart
2007 Risto Moisio California State University, Long Beach Jim Gentry/
Eric Arnould
2007 Maia Beruchashvili California State University, Northridge Jim Gentry
2007 Daniel Shen SUNY New Paltz Dwayne Ball/
Jim Gentry
2008 Amber Epp University of Wisconsin-Madison Jim Gentry/
Linda Price
2008 Clinton Lanier University of St. Thomas Ron Hampton
2008 Aubrey Fowler III Valdosta State University Jim Gentry
2009 Julie Pennington University of Tampa A. Dwayne Ball
2009 Rob Harrison Western Michigan University Jim Gentry
2009 Mike Krush North Dakota State University Ravi Sohi
2009 Eddie Nowlin Southern Illinois University Carbondale Ravi Sohi
2012 Jie G. Fowler Valdosta State University Les Carlson
2012 Shannon Cummins University of Wisconsin-Whitewater Ravi Sohi
2012 Justine Rapp University of San Diego Jim Gentry
2013 Jeff Johnson University of Missouri-Kansas City Ravi Sohi
2013 Shipra Gupta University of Illinois Springfield Jim Gentry