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Motorcycle Lifestyle Lets Blanske Shine in Gymnastics and Business

Dec 6 2016 9:00 AM | » Full Article Motorcycle Lifestyle Lets Blanske Shine in Gymnastics and Business
Hollie Blanske, a senior management and marketing major, traveled nearly 500 miles from her home in Oak Grove, Minnesota, to attend school at the University of Nebraska–Lincoln College of Business Administration and compete for the Husker gymnastics team. Nebraska helped inspire her passions in athletics, business and even motorcycles.

Katzberg Relishes Sales Center Experience

Dec 5 2016 8:30 AM | » Full Article Katzberg Relishes Sales Center Experience
As she begins to look toward graduation in December, Victoria Katzberg considers her experience with the Center for Sales Excellence as a favorite part of her education at the University of Nebraska–Lincoln College of Business Administration. Katzberg, who is from Doniphan, Nebraska, sees the sales certificate program as a complement to her marketing major.

Nebraska Business Students Knock-out Opponents at Yahoo Competition

Dec 1 2016 2:00 PM | » Full Article Nebraska Business Students Knock-out Opponents at Yahoo Competition
Marketing students from the University of Nebraska–Lincoln College of Business Administration triumphed at the inaugural Yahoo Advertising Knock-out Challenge held at the University of Nebraska at Omaha. Senior marketing and advertising majors Megan Nelson from Newman Grove, Nebraska, and Hannah Paxton from Apex, North Carolina, collaborated with UNO students Joe Franco and Elizabeth Stevens to create the winning team.

Maciel Taps Craft Beer to Research Consumer Tastes

Nov 18 2016 9:00 AM | » Full Article Maciel Taps Craft Beer to Research Consumer Tastes
Craft brews comprise a growing share of the U.S. beer market. According to the Brewers Association, 24 million barrels of craft beers were sold in 2015, a 12.8 percent increase when overall beer sales are stagnant or declining.

First Cohort of Clifton Builders Program Students Set to Fulfill Promise

Nov 17 2016 2:30 PM | » Full Article First Cohort of Clifton Builders Program Students Set to Fulfill Promise
The first cohort of Clifton Builders Program students began fulfilling the promise of a major component of the University of Nebraska–Lincoln College of Business Administration Clifton Strengths Institute this semester. The one-of-a-kind program focuses on putting entrepreneurial-minded students in a setting where they can learn and grow by using their strengths to make a positive impact in business.

3-2-1 Quick Pitch Highlights Entrepreneurial Ingenuity at UNL

Nov 7 2016 3:30 PM | » Full Article 3-2-1 Quick Pitch Highlights Entrepreneurial Ingenuity at UNL
Winning participants in the 2016 3-2-1 Quick Pitch competition shared $7,000 in prize money for their entrepreneurial ingenuity by delivering three-minute elevator pitches to panels of expert judges similar to the television show Shark Tank. The University of Nebraska–Lincoln Center for Entrepreneurship sponsored the event which took place in the Memorial Stadium skyboxes on Thursday, November 3. More than 100 competitors from Nebraska colleges and high schools participated.

State Farm Ethics Speaker Frank Bucaro Discussed Key Issues in Business Ethics

Nov 4 2016 4:00 PM | » Full Article State Farm Ethics Speaker Frank Bucaro Discussed Key Issues in Business Ethics
Frank Bucaro, a leading expert and advocate of the power of ethical leadership in business, presented “The Trust Puzzle: A Leader’s Guide to Ethics in Business,” to an audience of more than 1,200 November 3 as a part of the State Farm Ethics Lecture Series at the University of Nebraska–Lincoln College of Business Administration. Bucaro spoke to the CBA community at the Lied Center for Performing Arts about the importance of ethics in business today regarding the moral spiral of making a decision and the consequences that come after.

Inaugural Chapin Scholarships Announced by Center for Sales Excellence

Oct 20 2016 9:00 AM | » Full Article Inaugural Chapin Scholarships Announced by Center for Sales Excellence
The Center for Sales Excellence (CSE) at the University of Nebraska–Lincoln College of Business Administration awarded the inaugural Richard W. Chapin Scholarships this fall. Aaron Docter, a senior management major from Firth, Nebraska, Colton Jones, a senior business administration major and marketing minor from Norfolk, Nebraska, and Cole Weers, a senior management and marketing major from Diller, Nebraska, received $2,000 each for the scholarships.

Brittani Koster Utilizes Marketing, Sales Skills in Target Internship

Oct 12 2016 2:00 PM | » Full Article Brittani Koster Utilizes Marketing, Sales Skills in Target Internship
Brittani Koster grew up with dreams of becoming a veterinarian, but after taking a marketing class from her favorite high school teacher, her plans changed. The new subject captured her attention, and she decided to pursue a career in marketing. At the time, her brother only said good things about his professors at the University of Nebraska–Lincoln College of Business Administration, which helped her decide to attend the university as well.

Mackey Preaches Conscious Capitalism to Business Students

Oct 6 2016 1:30 PM | » Full Article Mackey Preaches Conscious Capitalism to Business Students
John Mackey, co-founder and co-CEO of Whole Foods Market, spoke to more than 2,000 people at the Lied Center for Performing Arts as the inaugural speaker for the Lewis E. Harris Lecture Series sponsored by the University of Nebraska–Lincoln College of Business Administration and College of Law on Wednesday, October 3. Mackey, who authored the New York Times and Wall Street Journal best-selling book, “Conscious Capitalism: Liberating the Heroic Spirit of Business,” stressed the value of business to the audience, made up of a vast number of business students and members of the CBA community.

Nebraska Alum and Disney VP Champions Entertainment Marketing in Lincoln

Oct 4 2016 5:00 PM | » Full Article Nebraska Alum and Disney VP Champions Entertainment Marketing in Lincoln
John Rood, senior vice president of marketing at Disney Channels Worldwide, spoke to University of Nebraska–Lincoln College of Business Administration marketing students about working in entertainment marketing. He wants Nebraska students to know they possess a secret weapon not often found in the business world.

Gentry Receives George Fisk Award at Macromarketing Conference

Sep 23 2016 2:00 PM | » Full Article Gentry Receives George Fisk Award at Macromarketing Conference
Dr. James Gentry, Maurice J. and Alice Hollman College Professor, received the George Fisk Award, presented annually at the Macromarketing Conference in Dublin, Ireland, on behalf of the Macromarketing Society. The award recognizes the best conference paper and was presented to Gentry, along with co-authors Dr. Jie Gao Fowler ‘12, Dr. Chu Rongwei and Dr. Xin Zhao for their paper, “The Plight of Rural Migrant Workers in Urban China.”

CBA Harris Lecture Series Presents John Mackey CEO of Whole Foods

Sep 19 2016 4:30 PM | » Full Article CBA Harris Lecture Series Presents John Mackey CEO of Whole Foods
The University of Nebraska–Lincoln College of Business Administration and University of Nebraska College of Law host the inaugural Lewis E. Harris Lecture Series featuring John Mackey on Wednesday, October 5, 1:30-2:30 p.m., at the Lied Center for Performing Arts. Mackey is co-founder and co-CEO of Whole Foods Market, his supermarket chain became the first in the United States certified as an organic grocer. He authored the book “Conscious Capitalism: Liberating the Heroic Spirit of Business,” which appeared on best-selling lists for both the New York Times and Wall Street Journal.

Business Week 2016 Brings Students Together to Learn and Have Fun

Sep 19 2016 8:00 AM | » Full Article Business Week 2016 Brings Students Together to Learn and Have Fun
The University of Nebraska–Lincoln College of Business Administration celebrates Business Week (B-Week) 2016 from September 19-22. The event represents a long tradition of galvanizing business students around various activities throughout the week to enhance their academic lives, future careers and social opportunities.

More Than 200 Board Members Convene for CBA Partnership Summit

Sep 17 2016 5:00 PM | » Full Article More Than 200 Board Members Convene for CBA Partnership Summit
The largest-ever College of Business Administration Partnership Summit at the University of Nebraska–Lincoln saw more than 200 members from 14 of the 15 advisory boards gather for meetings throughout campus, a luncheon at the Nebraska Champions Club and tours of the new CBA building. The luncheon featured Dean Donde Plowman’s State of the College Address, as well a keynote address from UNL Chancellor Ronnie Green.

College of Business Administration Jumps 13 Spots in U.S. News & World Report  Rankings

Sep 13 2016 8:45 AM | » Full Article College of Business Administration Jumps 13 Spots in <em>U.S. News &amp; World Report</em> Rankings
The College of Business Administration at the University of Nebraska-Lincoln has jumped 13 spots and into the Top 50 of undergraduate business schools in the latest U.S. News & World Report rankings.

Weers Uses Sales Skills in Pursuit of Passion for Auto Industry

Sep 2 2016 9:00 AM | » Full Article Weers Uses Sales Skills in Pursuit of Passion for Auto Industry
Cole Weers has always had a passion for cars and the auto industry. Spending time at a dealership as a child thrilled him, as he would read every word of the brochures in the dealership. It was that passion for the auto industry that brought him to the College of Business Administration at University of Nebraska–Lincoln.

Back to School Bash Held for Last Time at Current CBA Building

Aug 25 2016 2:00 PM | » Full Article Back to School Bash Held for Last Time at Current CBA Building
The first of a year full of lasts happened when the College of Business Administration hosted the Back to School Bash at the University of Nebraska–Lincoln. With CBA moving into a new building next fall, the celebration marked the final kickoff to the school year on the west side of the current CBA building.
 

New Graduates Prepare to Start Something

Aug 16 2016 9:30 AM | » Full Article New Graduates Prepare to Start Something
The University of Nebraska–Lincoln College of Business Administration graduated 135 seniors, master and doctoral students Saturday, August 15, at Pinnacle Bank Arena. Four of the graduates looked back at their time at CBA and forward to how they will Start Something after graduation.
 

Back to School Bash to Kick Off Final Year in Current CBA Building

Jul 12 2016 9:00 AM | » Full Article Back to School Bash to Kick Off Final Year in Current CBA Building
The College of Business Administration at the University of Nebraska–Lincoln celebrates a new school year with the Fourth Annual Back to School Bash on Friday, August 19 from 2-5 p.m., on the west side of the CBA building. New and returning CBA students, parents, alumni, business partners, faculty, staff and administrators are invited to network with the CBA community while enjoying free food, live music, prizes and more. RSVP by Wednesday, August 17 at http://cba.unl.edu/bash.
 

Start Impacting the World: Betsy Grindlay

Jul 12 2016 9:00 AM | » Full Article
Betsy Grindlay
Betsy Grindlay’07 brings passion to her job every day as brand manager at Speedway Motors in Lincoln, Nebraska. Her inspiration comes from knowing the work she creates directly affects customers of Speedway Motors, which bills itself as America’s Oldest Speed Shop, while tailoring products to hot rod and racing enthusiasts across the country.

More than 800 Business Students Named to Spring Dean’s List and Honor Roll

Jun 24 2016 10:00 AM | » Full Article More than 800 Business Students Named to Spring Dean’s List and Honor Roll
More than 800 business students at the University of Nebraska–Lincoln were named to the College of Business Administration Dean’s List and Honor Roll for the spring semester

SEF Again Recognizes Center for Sales Excellence for Sales Education

May 13 2016 8:00 AM | » Full Article SEF Again Recognizes Center for Sales Excellence for Sales Education
The Center for Sales Excellence at the University of Nebraska–Lincoln College of Business Administration was named as a 2016 “Top University for Professional Sales Education” by the Sales Education Foundation (SEF). Recognized for preparing students for careers in professional selling and helping to elevate the sales profession, the program teaches students how to sell themselves to employers, pitch their ideas and enhance their communication skills.
 

Senior Sendoff Honors Graduates

May 10 2016 9:30 AM | » Full Article Senior Sendoff Honors Graduates
A new event helped kick off Commencement festivities at the University of Nebraska–Lincoln as more than 300 people attended the inaugural College of Business Administration Senior Sendoff Friday, May 6, at The Railyard in Lincoln’s Haymarket District. The college’s graduating seniors, along with their families and friends, and faculty and staff, were invited to the event to celebrate the graduates.
 

CBA Marks Halfway Point of Construction with Celebration

May 9 2016 3:00 PM | » Full Article CBA Marks Halfway Point of Construction with Celebration
Faculty and staff from the University of Nebraska–Lincoln College of Business Administration recognized the halfway mark of new building construction with a “Celebrating 400 Days of Construction” picnic on the East Memorial Stadium Plaza.

More Than 500 Students Receive Business Degrees

May 7 2016 1:00 PM | » Full Article More Than 500 Students Receive Business Degrees
The University of Nebraska–Lincoln College of Business Administration graduated more than 500 seniors, masters and doctoral students on Friday, May 6, and Saturday, May 7, in ceremonies at the Pinnacle Bank Arena. Three undergraduates and one graduate student shared their experiences at CBA and how they plan to Start Something after graduation.

UNL Students Capture Over 40 Awards at PBL State Conference

May 2 2016 3:00 PM | » Full Article UNL Students Capture Over 40 Awards at PBL State Conference
The University of Nebraska–Lincoln chapter of Phi Beta Lambda won more than 40 awards while competing at the Nebraska PBL State Leadership Conference in Kearney, Nebraska, April 1-2. Students who placed at the state conference qualified for the National PBL conference in Atlanta later this summer. At the national competition, students compete in business and technology events, attend leadership workshops and network with students and businesses from across the country.

Co-Winners Share $3,000 in Target Case Competition

May 2 2016 9:00 AM | » Full Article Co-Winners Share $3,000 in Target Case Competition
Two teams of undergraduate students from the University of Nebraska–Lincoln College of Business Administration were named co-winners of the Target Case Competition held April 22. Each team received $1,500. The money was split between the teams’ respective student organizations: the American Marketing Association (AMA) and the Multicultural Business Student Association (MBSA).
 

Students Presented with Sales Certificates at Luncheon

Apr 30 2016 11:00 AM | » Full Article Students Presented with Sales Certificates at Luncheon
Dr. Donde Plowman, James Jr. and Susan Stuart Endowed Dean of the College of Business Administration, presented 19 students with their certificates in sales excellence at a celebration at Misty’s restaurant in downtown Lincoln, Nebraska, on April 25. More than 100 students enrolled in the program since it began in August 2014.

Undergraduate Business Students Recognized for Academic Achievement

Apr 29 2016 4:30 PM | » Full Article Undergraduate Business Students Recognized for Academic Achievement
More than 75 University of Nebraska–Lincoln College of Business Administration students received awards for academic achievement at the 2016 CBA Honors Ceremony on Sunday, April 24. Dr. Donna Dudney, associate dean for undergraduate programs and associate professor of finance, and Dr. D’vee Buss, assistant dean for undergraduate programs, distributed the awards, including the William Gold Scholarship Keys, the Clifford Hicks Honor Keys, the LeRossignol Scholar Awards and the Delta Sigma Pi Scholarship Keys.
 

Students Explore Professional Opportunities in Washington D.C.

Apr 26 2016 11:30 AM | » Full Article Students Explore Professional Opportunities in Washington D.C.
Students in the University of Nebraska–Lincoln College of Business Administration connected with professionals in a variety of local, national and international companies in Washington D.C. Career Services at CBA led a group of 10 students to a series of company tours, meetings with successful alumni and a panel discussion regarding finding employment after graduation and life in Washington D.C.
 

Marketing Students Learn Science of Research with Lincoln Industries

Apr 22 2016 10:00 AM | » Full Article Marketing Students Learn Science of Research with Lincoln Industries
Not every college senior looks for difficult classes their last semester, but the intrigue of an intensive challenge before graduation motivated Evan Dexter to enroll in the MRKT 490 special topics class at the University of Nebraska–Lincoln College of Business Administration. The class requires students to develop a real-world business and marketing plan with Lincoln Industries, a local business that provides chrome plating services to a variety of manufacturers of motorcycles, trucks, ATVs and independently owned truck drivers.

Final Steel Beam at New CBA Building Celebrated

Apr 18 2016 10:30 AM | » Full Article Final Steel Beam at New CBA Building Celebrated
Friday marked a major milestone in the construction of the new College of Business Administration building at the University of Nebraska–Lincoln as a Topping Off Steel Ceremony took place at the construction site at 14th and Vine streets. A topping off event is a building construction tradition that occurs when the last beam is placed atop a structure.
 

Start Expanding Your Ideas: Rob Simon

Apr 12 2016 9:00 AM | » Full Article
Rob Simon
Rob Simon utilizes his past professional experience in retail, wholesale and e-commerce to bring real-world perspective to the classroom. As an associate professor of practice in marketing at the College of Business Administration, he connects with the business community to help students gain relevant experience through special course projects.
 

25th Mittelstaedt Symposium Sets Participation Record

Apr 8 2016 3:00 PM | » Full Article 25th Mittelstaedt Symposium Sets Participation Record
The 25th Annual University of Nebraska–Lincoln Robert Mittelstaedt Symposium hosted by the Department of Marketing attracted over 85 participants from 26 colleges and universities making it the largest symposium in history. A three-day event, the symposium features marketing doctoral dissertation research, from students across the country.

Sales Certificate Program Expands Sleister’s Horizons

Mar 25 2016 9:00 AM | » Full Article Sales Certificate Program Expands Sleister’s Horizons
Senior Matthew Sleister’s real-world experience as an intern at Sandhills Publishing in Lincoln provides him with a head start on his career. On campus, Sleister enhances an already robust educational experience as a management major with a certificate from the Center for Sales Excellence at the University of Nebraska–Lincoln College of Business Administration.
 

Sales Certificate Music to Berke’s Ears

Mar 23 2016 9:00 AM | » Full Article Sales Certificate Music to Berke’s Ears
Performing in front of an audience has never been an issue for Emelie Berke. She is, after all, a violin performance major. Performing in front of her peers while trying to make a sales pitch, however, is a different game for the senior from Kearney, Nebraska. For this reason the certificate program in sales excellence at the University of Nebraska–Lincoln College of Business Administration appealed to her.
 

Students Compete in UNL Union Pacific Case Competition

Mar 11 2016 10:00 AM | » Full Article Students Compete in UNL Union Pacific Case Competition
Four teams of undergraduate students at the University of Nebraska–Lincoln competed in a preliminary Union Pacific Case Competition March 4 at the College of Business Administration. The competition challenged the teams to take on a case that examined the capacity of the railroad at a specific port and which business opportunities would provide the most value and return for the company.

Simon Recognized for Excellence in Research and Teaching

Mar 7 2016 8:30 AM | » Full Article Simon Recognized for Excellence in Research and Teaching
Rob Simon, associate professor of practice in marketing at the University of Nebraska–Lincoln College of Business Administration, will receive the outstanding article award for 2015 for an article in the Journal of Marketing Education at the 2016 Marketing Educators’ Association conference April 15 in Denver. Also receiving the award are Simon’s colleagues on the article, James Cross, associate professor of marketing, University of Nevada–Las Vegas, NV; Shannon Cummins. Ph.D. ’12, assistant professor of marketing, University of Wisconsin–Whitewater; James Peltier, department chair of marketing, University of Wisconsin–Whitewater; and Nadia Pomirleanu, assistant professor of marketing,University of Nevada–Las Vegas, NV.

More than 800 Business Students Make Fall Semester Dean’s List

Feb 15 2016 8:30 AM | » Full Article More than 800 Business Students Make Fall Semester Dean’s List
The University of Nebraska–Lincoln announced 815 College of Business Administration students were named to the Dean’s List for the 2015 fall semester. To receive this honor, students must maintain a cumulative grade-point average of 3.6 or higher for the semester. Master of business administration students qualify for the Dean’s List with a 4.0 GPA and nine or more credit hours.

UNL Parents Association Honors 17 CBA Faculty, Staff

Feb 12 2016 9:30 AM | » Full Article UNL Parents Association Honors 17 CBA Faculty, Staff
The College of Business Administration at the University of Nebraska–Lincoln had 17 faculty and staff members recognized by the UNL Teaching Council and UNL Parents Association for their outstanding contributions to students. The award honors those faculty and staff members who have made significant differences in the lives of their students.
 

Mentorship Program Helps Lincoln AMA Chapter Win Excellence Award

Feb 4 2016 3:00 PM | » Full Article Mentorship Program Helps Lincoln AMA Chapter Win Excellence Award
The American Marketing Association (AMA) recently awarded the Lincoln AMA chapter its Chapter Excellence Award for the third time in four years. The award was established in 1974 to recognize outstanding achievements in leadership, membership, programming and communications from among 350 AMA professional chapters nationwide. As part of the festivities for the award presentation, Russ Klein, AMA chief executive officer, visited with students at the University of Nebraska–Lincoln College of Business Administration to talk about the importance of engagement.

Agrawals Reunited in Nebraska

Dec 31 2015 8:00 AM | » Full Article
The journey from Pune, India to the University of Nebraska–Lincoln became a family affair for senior actuarial science major Aakriti Agrawal. Her parents, Arvind and Sushma, moved to Lincoln in the fall of 2013, so her dad could pursue a doctorate in marketing at CBA.

Peterson Combines Sports, Sales to Intern for Lincoln Stars

Dec 23 2015 8:00 AM | » Full Article
When deciding on a major, CBA junior Samantha Peterson from Omaha, Nebraska wanted to utilize her athletic experience and her outgoing personality. Marketing became her obvious choice and an internship with the Lincoln Stars, a minor hockey league located in Lincoln, Nebraska, provided the opportunity to further develop her skills learned in class.

Graduating Seniors Start Something at CBA

Dec 16 2015 3:00 PM | » Full Article Graduating Seniors Start Something at CBA
The University of Nebraska–Lincoln College of Business Administration graduated 238 seniors, masters and doctoral students on Friday, December 18 and Saturday, December 19 at the Pinnacle Bank Arena ceremonies. Four of the graduates talked about their experiences at CBA and how they plan to Start Something in business.

Nate Stevens Learns Life Lessons through Sales Internship at AXA Advisors

Dec 16 2015 9:00 AM | » Full Article
While interning at AXA Advisors, Nate Stevens of Kearney, Nebraska, changed the way he uses sales and even how he starts his day. A senior at the University of Nebraska-Lincoln, Stevens plans to graduate in May with a marketing major and a certificate from the Center of Sales Excellence in the College of Business Administration.

Pawol and Sleister Awarded NRC Rising Stars Scholarship

Dec 14 2015 9:00 AM | » Full Article Pawol and Sleister Awarded NRC Rising Stars Scholarship
UNL College of Business Administration students Audrey Pawol and Matthew Sleister were awarded the 2015-16 National Research Corporation (NRC) Rising Stars Scholarship. This is the fourth year NRC has offered this scholarship to two UNL students with an interest in business development, marketing and entrepreneurship. Each recipient received $2,000 to be applied toward their tuition and fees during the spring 2016 semester. 

Marketing Partners with Union Pacific for Real-World Experience

Dec 10 2015 9:00 AM | » Full Article Marketing Partners with Union Pacific for Real-World Experience
The Department of Marketing in the College of Business Administration at the University of Nebraska–Lincoln has partnered with Union Pacific Railroad since 2008 to provide students with real world business experience in the marketing special topics course MRKT 490. Shawntell Kroese, assistant vice president of chemicals at Union Pacific and CBA alumna, collaborates with marketing faculty who lead the program.

Marketing Students Gain Mentors Through American Marketing Association

Nov 19 2015 3:00 PM | » Full Article Marketing Students Gain Mentors Through American Marketing Association
The American Marketing Association (AMA) Collegiate Chapter at the University of Nebraska–Lincoln hosted a Mentorship Meet and Greet event on Tuesday, November 17 to connect marketing professionals with members in the College of Business Administration. Sophie Podhaisky, a sophomore marketing major from Richland, Washington, is the AMA vice president of mentorship and planned the event.

Grant Rathje Discovers Career that Combines Agribusiness and Marketing

Nov 10 2015 10:30 AM | » Full Article Grant Rathje Discovers Career that Combines Agribusiness and Marketing
Senior Grant Rathje discovered his passion for agribusiness and marketing after choosing to enroll in the College of Business Administration at the University of Nebraska–Lincoln. His agribusiness major combined with a marketing minor led him to Elanco Animal Health for an internship and a fulltime position after graduation.

Inaugural Sales Certificate Recipients Honored

Oct 29 2015 1:30 PM | » Full Article Inaugural Sales Certificate Recipients Honored
The College of Business Administration Certificate Program in Sales Excellence honored their inaugural class of certificate recipients with a ceremonial luncheon on October 28 at the downtown Misty’s location. Eleven students earned sales certificates in the spring. Recipients who were unable to attend received their college degrees and are working in professional sales jobs.

Marketing Major Turns Internship into Job

Sep 24 2015 2:00 PM | » Full Article Marketing Major Turns Internship into Job
Internships were a key part of Allie Tuttle-Colgan’s success in college and after graduation. The Omaha, Nebraska, native first determined her major in marketing through internships in hospitality. Her senior year she utilized her knowledge gained in classes at an internship with McBride and Associates that got her foot in the door for her first full-time job as client services coordinator. 

Marketing Capstone Class Collaborates with Jacht Ad Lab

Sep 3 2015 4:45 PM | » Full Article Marketing Capstone Class Collaborates with Jacht Ad Lab
Marketing students finished their University of Nebraska–Lincoln College of Business Administration undergraduate program with a unique interdisciplinary collaboration. Working with the Jacht Ad Lab, a student run ad agency through the UNL College of Journalism and Mass Communications, the marketing management class assisted with market research for one of their clients. 

Seniors Use CBA Experiences in the Job Market

Aug 15 2015 1:00 PM | » Full Article Seniors Use CBA Experiences in the Job Market
The University of Nebraska–Lincoln College of Business Administration graduated 118 seniors, masters and doctoral students on Saturday, August 15 at the Pinnacle Bank Arena. Two August graduates reminisce about how their CBA experiences prepared them to Start Something in the business world.

Carlson Research: Most Beauty Ad Claims Don’t Hold Up

Aug 5 2015 2:30 PM | » Full Article
Softer skin, reduced fine lines, a youthful glow, clinically tested, dermatologist-approved: These promises are frequent messages in the world of cosmetics advertising. But a new study shows that the average consumer thinks they’re mostly bunk, and that’s a bad omen for the future of cosmetics brands' ad practices.

Marketing Partners with Lincoln Industries for Real World Experience

Jul 23 2015 11:00 AM | » Full Article Marketing Partners with Lincoln Industries for Real World Experience
The top undergraduate and graduate marketing students in the University of Nebraska–Lincoln College of Business Administration were selected to work with Lincoln Industries on actual marketing problems for the company in a special topics course last spring. Steve Welton, assistant professor of practice in marketing, teaches the class and works closely with the metal finishing and supply chain management company to prepare the course curriculum.   

Kaylan Maloley Discovers the Importance of Culture in Marketing Internship

Jun 2 2015 4:30 PM | » Full Article Kaylan Maloley Discovers the Importance of Culture in Marketing Internship
While interning at Lincoln Industries in Lincoln, Nebraska this spring, Kaylan Maloley of Omaha, Nebraska determined the type of work atmosphere she wants to find after graduation. A senior at the University of Nebraska-Lincoln College of Business Administration, Maloley graduates in August 2015 with a marketing major.

Amy Schoch Applies Marketing Knowledge to Music Industry

May 28 2015 3:00 PM | » Full Article Amy Schoch Applies Marketing Knowledge to Music Industry
Amy Schoch believes a marketing degree from the University of Nebraska–Lincoln College of Business Administration perfectly accompanies her passion for music. The junior from Central City, Nebraska, plans to pursue a job in the music industry as it will provide the perfect blend of creativity, public relations and business.
 

Center for Sales Excellence Recognized for Professional Sales Education

May 15 2015 9:45 AM | » Full Article Center for Sales Excellence Recognized for Professional Sales Education
The Center for Sales Excellence located in the University of Nebraska–Lincoln College of Business Administration was named as a 2015 “Top University for Professional Sales Education” by the Sales Education Foundation (SEF). The sales programs are recognized for preparing students for careers in professional selling and helping to elevate the sales profession.

CBA Senior Graduates Prepared to Start Something

May 9 2015 9:00 AM | » Full Article CBA Senior Graduates Prepared to Start Something
The University of Nebraska–Lincoln College of Business Administration graduated 445 seniors, masters and doctoral students on Friday, May 8 and Saturday, May 9 at the Pinnacle Bank Arena. Five May graduates share their CBA experience and how they are prepared to Start Something in the business world.

Promotions Bestowed on Kumar and Williams

May 1 2015 8:30 AM | » Full Article Promotions Bestowed on Kumar and Williams
Dr. Donde Ashmos Plowman, James Jr. and Susan Stuart Endowed Dean of the UNL College of Business Administration announced the promotion of two faculty members, including granting tenure to Dr. Alok Kumar, assistant professor of marketing, and promoting Dr. Glenn Williams to associate professor of practice in finance.

National Collegiate Sales Competition Hosts UNL Marketing Students

Apr 23 2015 9:00 AM | » Full Article
UNL College of Business Administration junior marketing majors Matt Sleister and Nate Stevens competed at the 17th Annual National Collegiate Sales Competition (NCSC) held at Kennesaw State University outside of Atlanta on April 7-10, 2015. The event is the largest and longest standing sales competition for university students.

Business Students Win Union Pacific Case Competition

Apr 22 2015 9:00 AM | » Full Article Business Students Win Union Pacific Case Competition
A team of undergraduate students in the UNL College of Business Administration won first place at the regional Union Pacific Case Competition held April 10 at the Union Pacific Headquarters in Omaha. This was the second year Union Pacific held the competition and also included teams from Iowa State University, Kansas State University and University of Nebraska at Omaha. The competition challenged teams to take on a case that asked them to make decisions on a contract renewal with a customer through financial analyses of rate increases, guarantees, opportunity costs and more.

Undergraduate Business Students Honored for Academic Achievement

Apr 16 2015 3:00 PM | » Full Article Undergraduate Business Students Honored for Academic Achievement
More than 125 University of Nebraska–Lincoln College of Business Administration students were honored at the 2015 CBA Honors Ceremony held Sunday, April 12. Eighty students received CBA awards for academic achievement including the William Gold Scholarship Keys, the Clifford Hicks Honor Keys, the LeRossignol Scholar Awards and the Delta Sigma Pi Scholarship Keys.

UNL Parents Association Honors 14 CBA Faculty, Staff

Mar 17 2015 9:30 AM | » Full Article UNL Parents Association Honors 14 CBA Faculty, Staff
The UNL College of Business Administration had 14 faculty and staff members honored by the UNL Teaching Council and UNL Parents Association at an annual recognition ceremony in January. Certificates of recognition for contributions to students were given during the ceremony. The awards provide positive feedback to campus faculty and staff about the work they do with students.
 

Center for Sales Excellence Helps Students Sharpen Skills

Mar 11 2015 4:00 PM | » Full Article Center for Sales Excellence Helps Students Sharpen Skills
Students at the College of Business Administration have a new opportunity to master the art of selling through pitching ideas and sharpening their communication skills with the opening of the Center for Sales Excellence at CBA. The center was made possible by a major gift of $1.5 million from National Research Corporation (NRC) which also established a distinguished chair to provide permanent support for the program.

CBA Building Moves Forward with Groundbreaking

Mar 5 2015 10:00 AM | » Full Article CBA Building Moves Forward with Groundbreaking
Construction of UNL's new College of Business Administration Building launched with a ceremonial turning of dirt on March 4.

An estimated 350 attended the groundbreaking ceremony, which was held inside the Kauffman Academic Residential Center and near the site of the new building at 14th and Vine streets.

Researchers Study Supply Chain Effects on Industry Performance

Mar 2 2015 9:00 AM | » Full Article Researchers Study Supply Chain Effects on Industry Performance
Millions of U.S. firms are involved in business-to-business (B2B) transactions with a host of external suppliers. Dr. Alok Kumar, assistant professor of marketing at the College of Business Administration, and colleagues analyzed certain practical ways manufacturing firms can manage their external suppliers efficiently to reap superior performance.

Ph.D. Student Represents CBA at Prominent Marketing Conference

Feb 27 2015 11:00 AM | » Full Article Ph.D. Student Represents CBA at Prominent Marketing Conference
Jenifer Skiba, a marketing Ph.D. student from Bridgman, Michigan, represented the College of Business Administration at two events that bring outstanding marketing doctoral students together to advance their academic careers. They included the 49th Annual American Marketing Association (AMA)-Sheth Foundation Doctoral Consortium at Northwestern University in Evanston, Indiana and the 6th Annual Institute for the Study of Business Marketing (ISBM) Ph.D. Student Camp for Research at San Francisco State University in California.

Internship at Lincoln Industries Builds on CBA Classroom Experience

Feb 26 2015 11:00 AM | » Full Article Internship at Lincoln Industries Builds on CBA Classroom Experience
When students in a marketing class at the College of Business Administration visited Lincoln Industries this spring to learn more about how the company operates, one of the plant tour guides was a current CBA student. Jim Millar, a senior business administration major from Parker, Colorado, has been a business development intern at Lincoln Industries for more than two years, and his experience with plant operations gave him the unique ability to talk to fellow students about the company.

Agribusiness Major Interns for Kentucky Racehorse Industry

Jan 30 2015 11:00 AM | » Full Article
A love of horses helped Nikki Novak from Elmwood, Nebraska, choose an agribusiness major at the College of Business Administration. The major allows her to pursue a career in the industry which comprises 25 percent of jobs in Nebraska.

Nearly 800 Business Students Make Fall Semester Dean’s List

Jan 29 2015 11:30 AM | » Full Article Nearly 800 Business Students Make Fall Semester Dean’s List
The University of Nebraska–Lincoln announced 798 College of Business Administration students were named to the Dean’s List for the 2014 fall semester. To be included, students must maintain a cumulative grade-point average of 3.6 or higher for the semester. Master of business administration students qualify for the Dean’s List with a 4.0 GPA and nine or more credit hours.

Impact of Product Recalls Examined in Auto Industry

Jan 22 2015 4:30 PM | » Full Article Impact of Product Recalls Examined in Auto Industry
While product recalls are frequent in the automobile industry, some firms have questioned their merits. To assess the value of product recalls, Dr. Meike Eilert, assistant professor of marketing in the College of Business Administration, and colleagues examined the role of product recalls as a catalyst to stimulate organizational learning. The authors also studied whether and when product recalls resulted in a reduction of future accidents and recalls to evaluate the value of product recalls.

Zach Tobey Gains Marketing Experience at Collaborative Industries

Jan 7 2015 10:30 AM | » Full Article
Senior marketing major Zach Tobey’s internship at Collaborative Industries in Lincoln, Nebraska, changed the way he views marketing. Through this experience, he discovered the importance of maximizing brand recognition among their customers through multiple marketing channels.
 

Graduating Seniors Prepared to Start Something

Dec 18 2014 10:30 AM | » Full Article Graduating Seniors Prepared to Start Something
Commencement ceremonies for the University of Nebraska–Lincoln will be held on Friday, December 19 and Saturday, December 20 at the Pinnacle Bank Arena. The College of Business Administration graduated 384 seniors, masters and doctoral students. Four December graduates reflect on their CBA experience and how they are ready to Start Something in business.  

Areman, Henning NRC Rising Stars Scholarship Recipients

Dec 17 2014 11:00 AM | » Full Article Areman, Henning NRC Rising Stars Scholarship Recipients
UNL College of Business Administration students Samantha Areman and Brendon Henning were named the 2014 National Research Corporation (NRC) Rising Stars Scholarship recipients. The annual scholarship rewards students with an interest in business development, marketing and entrepreneurship. Each recipient received $2,000 to be applied toward their tuition and fees during the spring 2015 semester.

Retired Marine Colonel Stresses Integrity at State Farm Ethics Lecture Series

Nov 5 2014 3:30 PM | » Full Article Retired Marine Colonel Stresses Integrity at State Farm Ethics Lecture Series
More than 2,000 College of Business Administration students attended the fall State Farm Ethics Lecture Series to hear Col. Arthur J. Athens, U.S. Marine Corps speak about the importance of integrity in one’s life at the Lied Center for Performing Arts. Athens, director of the Stockdale Center for Ethical Leadership, told students he puts a premium on people who maintain a consistent self in all situations.

Partnership Summit Welcomes Nearly 200 Board Members to CBA

Sep 24 2014 4:30 PM | » Full Article Partnership Summit Welcomes Nearly 200 Board Members to CBA
A record number of nearly 200 advisory board members met at the UNL College of Business Administration on Friday, September 19, for the 2014 Partnership Summit and Advisory Board meetings. Dr. Donde Plowman, James Jr. and Susan Stuart Endowed Dean of the College of Business Administration, gave the State of the College address at the Grand Manse in downtown Lincoln where she emphasized the positive trajectories happening at CBA including business major enrollments approaching 3,900, business minors totaling about 1,500 and 35 new faculty hired in the last four years.

CBA Climbed 21 Spots in Latest U.S. News Undergraduate Business Programs Rankings

Sep 10 2014 11:30 AM | » Full Article
The University of Nebraska-Lincoln College of Business Administration jumped 21 spots to No. 51 in the latest U.S. News & World Report rankings of undergraduate business programs. There were 429 schools listed in the latest rankings based on an assessment survey conducted in the spring of 2014. U.S. News surveyed deans and senior faculty at each undergraduate business program accredited by the Association to Advance Collegiate Schools of Business and asked them to rate the overall quality of the undergraduate business program at each university.

Graduating Seniors Reflect on CBA Experience

Aug 16 2014 1:30 PM | » Full Article Graduating Seniors Reflect on CBA Experience
The University of Nebraska-Lincoln College of Business Administration graduated 135 seniors, masters and doctoral students at the commencement ceremony on Saturday, August 16 at the Pinnacle Bank Arena. Two August graduates who are ready to Start Something in the business world shared how their CBA experience gave them an advantage in the work force

Graduating Seniors Offer Advice to Current Students

May 10 2014 11:00 AM | » Full Article Graduating Seniors Offer Advice to Current Students
Graduating seniors, masters and doctoral students from the University of Nebraska–Lincoln College of Business Administration received their diplomas Friday, May 9 and Saturday, May 10 at commencement exercises at Pinnacle Bank Arena. Before the graduates begin their next chapter in new careers or furthering their education, some took time to share advice with current students looking to Start Something.
 

Co-Winners Share $2,000 in Target Case Competition

May 6 2014 10:30 AM | » Full Article Co-Winners Share $2,000 in Target Case Competition
Two teams of University of Nebraska–Lincoln College of Business Administration students were named co-winners of the Target Case Competition held April 25. The students, who were awarded a total of $2,000 in prize money researched how the retail stores could drive sales using online and mobile marketing. Then they presented their findings to representatives from Target.

CBA Senior Eric Reznicek Represents Students on the Nebraska Board of Regents

May 3 2014 9:00 AM | » Full Article CBA Senior Eric Reznicek Represents Students on the Nebraska Board of Regents
Senior Eric Reznicek has accomplished a lot during his time at the University of Nebraska-Lincoln College of Business Administration, including two internships at State Farm Insurance, assisting with research projects in the marketing department and being in the UNL Honors Program. However, earlier this year he was honored to have the UNL student body elect him as their representative to serve on the Nebraska Board of Regents.

National Research Corporation Gives $1.5 Million for Marketing and Sales Program

Apr 29 2014 8:30 AM | » Full Article National Research Corporation Gives $1.5 Million for Marketing and Sales Program
Students who want to develop professional marketing and sales skills are the focus of a major gift from National Research Corporation. National Research has given $1.5 million to support the University of Nebraska–Lincoln College of Business Administration and its Center for Sales Excellence.

Undergraduate Business Students Recognized at CBA Honors Ceremony

Apr 17 2014 8:30 AM | » Full Article Undergraduate Business Students Recognized at CBA Honors Ceremony
Nearly 100 University of Nebraska–Lincoln College of Business Administration students were honored at the 2014 CBA Honors Ceremony held on Sunday, April 13. Forty-five students received CBA awards for academic achievement including the William Gold Scholarship Keys, the Clifford Hicks Honor Keys, the LeRossignol Scholar Awards and the Delta Sigma Pi Scholarship Keys.

Dean's List Announced for 2013 Fall Semester

Feb 20 2014 1:30 PM | » Full Article Dean's List Announced for 2013 Fall Semester
The University of Nebraska–Lincoln announced the 786 College of Business Administration students named to the Dean’s List for the 2013 fall semester. To be included, students must maintain a cumulative GPA of 3.6 or higher for the semester.

UNL Parents Association Honors 12 CBA Faculty, Staff

Feb 12 2014 3:00 PM | » Full Article UNL Parents Association Honors 12 CBA Faculty, Staff
The UNL College of Business Administration had 12 faculty and staff members honored by the UNL Teaching Council and UNL Parents Association at an annual recognition ceremony on Feb. 7. Certificates of recognition for contributions to students were given during the ceremony.  The awards provide positive feedback to campus faculty and staff about the work they do with students.

CBA Students Learn Importance of Followership at Leadership Conference

Feb 6 2014 10:00 AM | » Full Article CBA Students Learn Importance of Followership at Leadership Conference
Three business students from the University of Nebraska–Lincoln College of Business Administration learned the importance of followership at the 2014 United States Naval Academy Leadership Conference. Now they will carry the message to students in Nebraska to show how followership and leadership go hand-in-hand.

CBA Students Develop Marketing Strategies for Lincoln Industries

Jan 23 2014 12:00 PM | » Full Article CBA Students Develop Marketing Strategies for Lincoln Industries
Business students at the University of Nebraska–Lincoln College of Business Administration are partnering with Lincoln Industries in a class project to help the company reevaluate its marketing strategies in the chroming industry. It’s the first time CBA and Lincoln Industries have collaborated on a project.

Graduating Students Thankful for Opportunities at CBA

Dec 19 2013 11:00 AM | » Full Article Graduating Students Thankful for Opportunities at CBA
Graduating seniors, masters and doctoral students from the University of Nebraska–Lincoln College of Business Administration will receive their diplomas this Friday and Saturday at commencement exercises at Pinnacle Bank Arena. Before the graduates begin their next chapter in new careers or furthering their education, some took time to share how CBA helped them Start Something.

Mary Fischer Awarded Office Professionals Association’s Silver Pen

Dec 6 2013 4:30 PM | » Full Article
Mary Fischer, office associate, was recently received the Floyd S. Oldt Silver Pen Award by the University of Nebraska Office Professionals Association (UNOPA) at the organization’s 43rd Annual UNOPA Bosses Luncheon and Floyd S. Oldt Awards Nov. 12. Fisher was recognized for her more than two years of dedicated service to the College of Business Administration Marketing Department at the University of Nebraska–Lincoln.

Business Majors Shine on Soccer Field

Dec 5 2013 3:00 PM | » Full Article Business Majors Shine on Soccer Field
Ari Romero and Samantha Areman learned what it takes to overcome adversity and climb to the top in 2013. The two business majors from the University of Nebraska–Lincoln College of Business Administration are both members of the Husker soccer team that won the Big Ten championship after going through losing seasons the past couple years.

Ph.D. Student Phillips Merges Sociology and Business in Fiction Novel

Nov 12 2013 9:00 AM | » Full Article Ph.D. Student Phillips Merges Sociology and Business in Fiction Novel
Lynn Phillips, a Ph.D. student in business administration with a specialization in marketing at the UNL College of Business Administration, has utilized her education in her fiction and plans to pursue a life of teaching and research. The University Bookstore will feature her at a “Meet the Author” event, Nov. 14 at 7 p.m. where she will read and sign books.

Six CBA Students Up for Homecoming Royalty

Oct 1 2013 11:00 AM | » Full Article Six CBA Students Up for Homecoming Royalty
The College of Business Administration has six students on the University of Nebraska-Lincoln Homecoming court. Royalty will be crowned during halftime of the Nebraska-Illinois football game, set to kick off at 11 a.m. on Saturday, Oct. 5, at Memorial Stadium. Election for king and queen is Thursday, Oct. 3, from 8 a.m. to 8 p.m. through the MyRed portal for UNL students.

More than 650 Celebrate 100th Anniversary of CBA at Back to School Bash

Aug 30 2013 10:00 AM | » Full Article More than 650 Celebrate 100th Anniversary of CBA at Back to School Bash
The University of Nebraska–Lincoln College of Business Administration celebrated 100 years of educating business leaders on Friday, Aug. 23 with a back to school bash. More than 650 College of Business Administration students, parents, faculty, staff, alumni and business partners attended the celebration. Earlier in the week, Governor Dave Heineman proclaimed the day as the 100th Anniversary of the College of Business Administration at the University of Nebraska-Lincoln.

Business Students Graduate as Part of Second Largest UNL Class

May 7 2013 9:00 AM | » Full Article Business Students Graduate as Part of Second Largest UNL Class
More than 2,750 students received their diplomas May 3 and 4 at the University of Nebraska-Lincoln. This is the second largest class in the history of UNL.

Agribusiness Grad Devin Lovgren Excelled at Steward Seed Lab Internship

May 2 2013 10:00 AM | » Full Article Agribusiness Grad Devin Lovgren Excelled at Steward Seed Lab Internship
Devin Lovgren’s pre-professional internship last summer helped prepare him for life after graduating from CBA. After the agribusiness major interned at the Stewart Seed Lab on the UNL East Campus last summer, he acquired the hands-on experience needed in his field.

2013 Faculty and Staff Awards Reception Recognizes Excellence at CBA

Apr 29 2013 3:00 PM | » Full Article 2013 Faculty and Staff Awards Reception Recognizes Excellence at CBA
The 2013 Faculty Awards Reception for the College of Business Administration was held, Thursday, April 25 at the Van Brunt Visitors Center. Dr. Donde Plowman, the James, Jr. and Susan Stuart Endowed Dean of CBA, presented the awards to the thirteen award recipients.

Target Case Competition Allows Students Real World Marketing Stage

Apr 23 2013 9:00 AM | » Full Article Target Case Competition Allows Students Real World Marketing Stage
Nine students from the University of Nebraska-Lincoln College of Business Administration pitched to a panel of professional judges at the Target Case Competition held Friday, April 19, 2013. The competition, which was held at CBA, included three student teams made up of three students. The winning team received a $1,500 grand prize.

CBA Faculty, Staff and Students Recognized for Spirit of Service

Apr 22 2013 3:00 PM | » Full Article CBA Faculty, Staff and Students Recognized for Spirit of Service
A UNL College of Business Administration professor, a staff member and several students were recognized with Spirit of Service awards at the UNL Center for Civic Engagement Celebration of Service on April 12 in the Nebraska Union.

Over 70 Percent of CBA Students Sign Ethics Code

Apr 15 2013 11:30 AM | » Full Article Over 70 Percent of CBA Students Sign Ethics Code
More than 70 percent of undergraduate students currently enrolled at the UNL College of Business Administration have given their signature of support to the CBA ethics code. The student-written ethics code and belief statement were launched at the State Farm Ethics Day Lecture last year.

Dissertation Award Winner Jeff Johnson Presents at Mittelstaedt Symposium

Mar 29 2013 2:00 PM | » Full Article Dissertation Award Winner Jeff Johnson Presents at Mittelstaedt Symposium
The University of Nebraska-Lincoln College of Business Administration Marketing Department held the 22nd annual Robert Mittelstaedt Doctoral Symposium from March 28-30, 2013. This year ISBM dissertation award winner Jeff Johnson presented his research at the proceedings.

Marketing Students Attend 15th Annual National Collegiate Sales Competition

Mar 11 2013 9:00 AM | » Full Article Marketing Students Attend 15th Annual National Collegiate Sales Competition
UNL College of Business Administration marketing majors Emma Vavricka and Taylor Lucas competed at the 15th Annual National Collegiate Sales Competition held at Kennesaw State University outside of Atlanta, Ga. The competition is the world’s largest of its kind.

CBA Partners with NRC to Study Psychological Capital in Workplace

Mar 8 2013 9:00 AM | » Full Article CBA Partners with NRC to Study Psychological Capital in Workplace
University of Nebraska-Lincoln College of Business Administration researchers will partner with National Research Corporation in a new research project to study the effects of psychological capital on workplace performance in a marketing and sales setting.

CBA Faculty and Staff Honored by UNL Parents Association

Feb 15 2013 1:30 PM | » Full Article CBA Faculty and Staff Honored by UNL Parents Association
The UNL College of Business Administration had nine faculty and staff members honored by the UNL Teaching Council and UNL Parents Association at an annual recognition ceremony on Feb. 8. Certificates of recognition for contributions to students were given during the ceremony.

German Tennis Players Star on Court and in the Classroom

Jan 29 2013 11:15 AM | » Full Article German Tennis Players Star on Court and in the Classroom
Nebraska Husker athletes and business students Janine Weinreich and Stefanie Weinstein represent two in a long line of international students, who came to Nebraska from Germany to compete on the women’s tennis team.

Jeff Johnson Selected Winner Dissertation Competition

Jan 25 2013 3:30 PM | » Full Article Jeff Johnson Selected Winner Dissertation Competition
Jeff Johnson, a Ph.D. marketing student at CBA, was selected as a winner of the 2013 American Marketing Association Sales SIG Dissertation Proposal Competition. He will receive a cash award and will have his fees paid to attend the AMA New Horizons Sales Consortium.

Business Students Attend U.S. Naval Academy Leadership Conference

Jan 24 2013 8:00 AM | » Full Article Business Students Attend U.S. Naval Academy Leadership Conference
Each year CBA sends a select group of students to the U.S. Naval Academy Leadership Conference in Annapolis, Md. The goal of the conference is to bring together the best minds in the practice and study of leadership to exchange ideas and experiences among both military and civilian students.

Elaine Ji and Emma Vavricka Awarded NRC Scholarships

Jan 15 2013 9:00 AM | » Full Article Elaine Ji and Emma Vavricka Awarded NRC Scholarships
Marketing students Elaine Ji and Emma Vavricka were awarded the annual National Research Corporation (NRC) Rising Stars Scholarship. The scholarship rewards students with an interest in business development, marketing and entrepreneurship. Each recipient received $2,000.

Agribusiness Major Dan Dudney Transitions to Monsanto After Graduation

Dec 3 2012 10:35 AM | » Full Article Agribusiness Major Dan Dudney Transitions to Monsanto After Graduation
Senior agribusiness major Dan Dudney graduates in December and is already prepared to be a seed technician at Monsanto, a corn production facility, in Waco, Neb. Dudney interned with the company in the summer and received hands-on experience in the agriculture industry.

Raikes Business Students Learn Digital Marketing Methods

Nov 30 2012 4:14 PM | » Full Article Raikes Business Students Learn Digital Marketing Methods
Business students at the Jeffery S. Raikes School of Computer Science and Management discovered the art of digital marketing by learning how to manage ad words through the web search engine most of us use every day – Google.

Dr. Jim Gentry Presents Paper with Daughter at Aging Conference

Nov 9 2012 8:49 AM | » Full Article
Dr. Jim Gentry, Professor of Marketing and Maurice J. and Alice Hollman College Professor presented a paper at the Aging and Society Second International Conference on Aging and Society, November 5-6, hosted by the University of British Columbia in Vancouver, BC.

MBA Real World Classroom Experience On-Campus and Online

Oct 25 2012 3:00 PM | » Full Article MBA Real World Classroom Experience On-Campus and Online
Students enrolled in distance coursework through the UNL MBA program are learning that online does not mean out-of-touch. Steve Welton, assistant professor of practice in marketing, is just one example of instructors providing real world instruction to all MBA students at the college.

Jeff Johnson Receives Presidential Graduate Fellowship

Sep 24 2012 2:19 PM | » Full Article Jeff Johnson Receives Presidential Graduate Fellowship
Jeff Johnson, a marketing Ph.D. candidate at CBA, has received the 2012-2013 Presidential Graduate Fellowship from the University of Nebraska-Lincoln. The fellowship includes a stipend that will allow Johnson to pursue research projects full-time during the current school year.

Nebraska Regents Approve Plans for New College of Business Administration Building

Sep 14 2012 1:30 PM | » Full Article Nebraska Regents Approve Plans for New College of Business Administration Building
The Nebraska Board of Regents approved plans for a new $84 million College of Business Administration building, making way for one of the most significant events in the history of the college, and largest academic building project in recent history at UNL.

Enrollment Up at UNL College of Business Administration

Sep 4 2012 4:00 PM | » Full Article Enrollment Up at UNL College of Business Administration
Dr. Donde Plowman, James Jr. and Susan Stuart Endowed Dean of the UNL College of Business Administration, announced a 25.4 percent increase in first-time freshmen enrollment in the College of Business Administration this fall.

Daily Drip Taking Orders to Increase Business and Profits for Community Projects

Aug 23 2012 1:30 PM | » Full Article Daily Drip Taking Orders to Increase Business and Profits for Community Projects
The Daily Drip, the student-run cafe located in the first floor atrium at the UNL College of Business Administration, is now taking orders. Customers can now order individual or catering needs through a new website designed to improve both the customer experience and the business operations.

Texan Siblings Catch Husker Fever and Find Connections in CBA

Aug 14 2012 11:30 AM | » Full Article Texan Siblings Catch Husker Fever and Find Connections in CBA
Catching Husker fever isn’t tough in Nebraska, but Ian and Tess Jordan prove that it definitely spreads out of state as well. Though relatives graduated from UNL, the Plano, Texas natives found their own connections to the College of Business Administration when making their college decision.

Summer 2012 Graduation Ceremony Honors 125 Business Students

Aug 13 2012 4:30 PM | » Full Article Summer 2012 Graduation Ceremony Honors 125 Business Students
The University of Nebraska-Lincoln College of Business Administration graduated 125 students following the summer 2012 semester. The commencement exercises were held Aug. 10 and 11 in separate ceremonies for undergraduate and graduate students at the Bob Devaney Sports Center.

Jeff Johnson Invited as Consortium Fellow at 47th Annual AMA-Sheth Doctoral Consortium

Jul 12 2012 3:23 PM | » Full Article
Jeff Johnson, a Ph.D. student in marketing at the UNL College of Business Administration, was selected as a Consortium Fellow to attend the 47th annual AMA-Sheth Doctoral Consortium, hosted this summer by the University of Washington in Seattle.

Dr. Jim Gentry Recognized for Excellence in Macromarketing

Jul 5 2012 3:38 PM | » Full Article
Dr. Jim Gentry was one of three marketers recognized by the Macromarketing Society for their contributions to macromarketing at the Macromarketing Conference in Berlin, Germany in mid-June.

Marketing Ph.D. Student Justine Rapp Visits KLIN's Grow Lincoln

Jun 26 2012 11:18 AM | » Full Article Marketing Ph.D. Student Justine Rapp Visits KLIN's Grow Lincoln
Justine Rapp, a marketing doctoral student at CBA, appeared on Lincoln radio station KLIN’s Grow Lincoln program recently to discuss her research on how marketing affects consumers with compulsive and addictive behaviors.

Eric and Stephanie Dinger Recognized as Top Business Leaders by Journal-Star

Jun 19 2012 1:00 PM | » Full Article Eric and Stephanie Dinger Recognized as Top Business Leaders by Journal-Star
Four former UNL College of Business Administration grads were included in the Lincoln Journal Star's inaugural Lincoln's 20 under 40 section, which highlighted 20 of the top local business leaders under 40 years old. Two of the awardees included CBA grads Eric and Stephanie Dinger.

Marketing Students Create Business Plans for Local Companies and Organizations

Jun 12 2012 3:00 PM | » Full Article Marketing Students Create Business Plans for Local Companies and Organizations
CBA marketing students taking the Marketing Management capstone course worked with local businesses to create business plans for various products and services. Matt May was a team member that helped developed a plan for an application to assist truck drivers.

Dr. Gentry to Present at Overseas Marketing Conferences this Summer

Jun 11 2012 9:00 AM | » Full Article
Dr. Jim Gentry will be presenting at prominent conferences this summer, including research he has conducted with Dr. Lee McGinnis, a 2002 Ph.D. marketing student from UNL, and Alex Hein, a recent marketing grad who was also a UCARE student.

Carlson, Rapp and Mikeska to Present at 2012 Marketing and Public Policy Conference

Jun 4 2012 9:00 AM | » Full Article
Dr. Les Carlson, Nathan J. Gold distinguished professor of marketing at CBA, and Ph.D. students Justine Rapp and Jessica Mikeska, will be attending and presenting at the 2012 Marketing and Public Policy Conference, June 7-9 in Atlanta, Ga.

Dr. Carlson Participates in 2012 Academy of Marketing Science Conference

May 21 2012 8:00 AM | » Full Article
Dr. Les Carlson, Nathan J. Gold distinguished professor of marketing at UNL, attended and participated in a session at the 2012 Academy of Marketing Science (AMS) Conference, May 16-19, in New Orleans, La.

Dr. Ravi Sohi Honored with Prestigious Louis W. Stern Award

May 14 2012 1:10 PM | » Full Article Dr. Ravi Sohi Honored with Prestigious Louis W. Stern Award
The road to recognition in academic research is a long one. Yet the necessity of time makes it all the more meaningful to Dr. Ravi Sohi, Associate Dean of Graduate Programs and Research at CBA, who recently was awarded the 2012 Louis W. Stern Award by the American Marketing Association.

Over 400 CBA Students Graduate at Spring 2012 Ceremony

May 10 2012 10:08 AM | » Full Article Over 400 CBA Students Graduate at Spring 2012 Ceremony
More than 400 students graduated from the University of Nebraska-Lincoln College of Business Administration this spring. They were part of the largest graduation class in the history of UNL with over 2,800 students receiving degrees.

Dr. Friend Recognized with Outstanding Faculty Award by Delta Sigma Pi

May 3 2012 2:06 PM | » Full Article
Dr. Scott Friend, assistant professor of marketing at the University of Nebraska-Lincoln College of Business Administration, was recently awarded the 2012 Outstanding Faculty Award on behalf of Delta Sigma Pi, the UNL business fraternity.

Faculty Awards Recognize Excellence at CBA

May 1 2012 9:54 AM | » Full Article Faculty Awards Recognize Excellence at CBA
The Faculty Awards Reception for the College of Business Administration was held, Wednesday, April 25 at the Van Brunt Visitors Center. Dr. Donde Plowman, the James, Jr. and Susan Stuart Endowed Dean of CBA, presented the awards to the ten award recipients.

Dr. Les Carlson to Receive Outstanding Paper Award at MEA Conference

Apr 17 2012 12:50 PM | » Full Article
Dr. Les Carlson will receive the Outstanding Article of the Year award for 2011 from the Marketing Educator's Association (MEA), at their annual conference in Long Beach, Cal., which will take place from April 19-21. Carlson will receive the award for his contributions to the article, "Educating Students to Give them a Sustainable Competitive Advantage."

Mittelstaedt Symposium Brings Leading Ph.D. Marketing Researchers to Nebraska

Apr 2 2012 9:08 AM | » Full Article Mittelstaedt Symposium Brings Leading Ph.D. Marketing Researchers to Nebraska
The 21st Annual Robert Mittelstaedt Doctoral Symposium brought Ph.D. students from throughout the country to Nebraska to participate in one of the country’s most respected marketing research events. Jessica Mikeska and Shipra Gupta were two CBA students who participated in the program of events.

21st Annual Mittelstaedt Doctoral Symposium to Have Strong Big Ten Presence

Mar 8 2012 8:50 AM | » Full Article
The 21st Annual Robert Mittelstaedt Doctoral Symposium will be March 29-31. In addition to the University of Nebraska-Lincoln, four other Big Ten schools will be participating, including the University of Illinois at Urbana Champaign, University of Iowa, the Ohio State University and University of Wisconsin-Madison.

Emily Koopmann's Big Time Success from Small Town Beginnings

Mar 2 2012 2:26 PM | » Full Article Emily Koopmann's Big Time Success from Small Town Beginnings
Emily Koopmann came to the UNL College of Business Administration from a graduating class of 64 students in Raymond, Neb. She's accomplished much during her time at CBA including being named Homecoming Queen last fall. Now she's being featured in a UNL video spotlight.

Marketing Students to Attend 14th Annual National Collegiate Sales Competition

Feb 24 2012 9:42 AM | » Full Article
The marketing department will again be sponsoring students at the 14th Annual National Collegiate Sales Competition (NCSC). CBA students Maddie Henning and Diana Pena will be competing. The faculty advisor is Dr. Scott Friend.

Shad Kearns Wins Online Business Management Simulation

Feb 21 2012 11:05 AM | » Full Article Shad Kearns Wins Online Business Management Simulation
Students at CBA are making a habit of competing and winning in an online business management simulation that includes over 3,500 students worldwide. Shad Kearns captured first place during the fall 2011 semester before graduating with degrees in both finance and marketing.

Student Ethics Code Launches for CBA Students

Feb 10 2012 10:30 AM | » Full Article Student Ethics Code Launches for CBA Students
Wall Street, Fortune 500 Companies and businesses across the world continually discuss the importance of ethics in business. A group of CBA students decided to stop talking and start doing, writing a new student ethics code.

Marketing Department to Attend 42nd Annual Haring Symposium

Feb 3 2012 10:34 AM | » Full Article
Members of the CBA marketing department will be participating and attending the Kelley Business School Albert Haring Doctoral Symposium in April. Doctoral students Shannon Cummins and Jeff Johnson, along with Dr. Jim Gentry will all be in attendance.

Saini Studies Technology in the Marketplace

Jan 27 2012 8:39 AM | » Full Article
Dr. Amit Saini, associate professor of marketing at the UNL College of Business Administration, is fascinated with how current marketing trends blend with technology. His research on the subject has been recognized nationally as breaking new ground.

National Research Corporation Awards Inaugural Scholarship to CBA Students

Jan 26 2012 8:56 AM | » Full Article
National Research Corporation (NRC) announced that CBA marketing students Danielle Tucker and Hans Christensen are the recipients of the inaugural NRC Rising Stars Scholarship. Each recipient receives $2,000 to be applied toward their tuition and fees.

Dr. Les Carlson Presents Parenting Styles Paper at Iowa State Speaker Series

Nov 14 2011 9:34 AM | » Full Article
Dr. Les Carlson participated in the Iowa State University College of Business Administration, marketing department's Distinguished Speaker Series. He presented his paper, "Parental Style: What We Know, What We are Learning, and What Still Remains for Investigative Endeavor."

Pi Sigma Epsilon Fraternity Coming to UNL

Nov 9 2011 2:41 PM | » Full Article
Pi Sigma Epsilon, the only national co-ed fraternity for college students interested in furthering their sales, marketing and management skills, is coming to UNL. Dr. Scott Friend will serve as adviser for the new student organization.

Business Students Crowned King and Queen of Homecoming

Oct 13 2011 8:00 AM | » Full Article Business Students Crowned King and Queen of Homecoming
CBA senior Emily Koopmann of Raymond, and Skip Hecox of Gothenburg, were crowned king and queen Oct. 8 at the UNL Homecoming celebration. Koopmann is a marketing and economics major and Hecox is an agribusiness major (CASNR).

Agribusiness Major Turns Internship into Full Time Job

Sep 27 2011 9:02 AM | » Full Article Agribusiness Major Turns Internship into Full Time Job
Senior CBA agribusiness major Tyler Brown spent the past summer interning at Dow AgriSciences. Before it was all done Brown secured a full time position at the company upon graduation next spring.

Senior Annie Hildebrand Learns Business Principles in Scotland

Sep 8 2011 10:33 AM | » Full Article Senior Annie Hildebrand Learns Business Principles in Scotland
Marketing major Annie Hildebrand participated in a study abroad trip to Scotland over the summer. The experience gave her new incites into business principles and customs overseas.

UNL Marketing Grad Embellishes Downtown Lincoln with New Business

Sep 6 2011 8:25 AM | » Full Article UNL Marketing Grad Embellishes Downtown Lincoln with New Business
Ashlie Hadden graduated from the College of Business Administration with a degree in marketing. Now she's playing a part in revitalizing downtown Lincoln through a new startup retail business called Embellish.

Marketing and Finance Major Studies Abroad in Cape Town, South Africa

Aug 24 2011 10:10 AM | » Full Article
Marketing and Finance major Hans Christensen studied abroad in Cape Town, South Africa during the spring semester. His experiences far surpassed what he ever imagined.

Shannon Cummins Receives Presidential Graduate Fellowship

Aug 12 2011 9:03 AM | » Full Article Shannon Cummins Receives Presidential Graduate Fellowship
Shannon Cummins was awarded a 2011-12 Presidential Graduate Fellowship by the University of Nebraska. Cummins, who has been recognized for excellence in teaching and research, plans to use the award to assist her ongoing research.

Dr. Friend Receives 2011 AMA Sales SIG Dissertation Award

Aug 5 2011 9:41 AM | » Full Article
Dr. Scott Friend, assistant professor of marketing at UNL, received the 2011 AMA Sales SIG Dissertation Award. Dr. Friend received his award at the annual AMA Summer Marketing Educators Conference 2011 in San Francisco.

Dr. Les Carlson Accepts Invitation to Join Journal of Advertising Research Board

Jul 26 2011 9:55 AM | » Full Article
Dr. Les Carlson, professor of marketing at UNL, recently accepted a position to join the Editorial Advisory Board of the Journal of Advertising Research.

Dr. Ravi Sohi Presents Paper at Academy of Marketing Science Conference

Jul 20 2011 9:24 AM | » Full Article
Dr. Ravi Sohi is presenting a paper at the Academy of Marketing Science’s World Marketing Biennial Conference held in Reims, France from July 19-23. Sohi's research was conducted with former UNL marketing alums Dr. Avinash Malshe and Dr. Mike Krush.

Dr. Scott Friend to Present Research at 2011 Global Sales Science Institute Conference

Jun 17 2011 8:00 AM | » Full Article

Dr. Scott Friend, assistant professor of marketing at UNL, will be attending and presenting a research paper the 2011 Global Sales Science Institute (GSSI) Conference in Milan, Italy.

Les Carlson Holds Special Session at 2011 American Academy of Advertising

Jun 8 2011 11:14 AM | » Full Article

Dr. Les Carlson, professor of marketing, will hold a special session at the 2011 American Academy of Advertising Asia Pacific Conference to include three papers about new directions in environmental advertising research.

Gentry Receives Reviewer Award from Journal of Public Policy and Marketing

Jun 6 2011 8:00 AM | » Full Article Gentry Receives Reviewer Award from Journal of Public Policy and Marketing

Dr. Jim Gentry, professor of marketing at UNL, received the Best Reviewer of the Year award for the Journal of Public Policy and Marketing at the 2011 AMA Marketing and Public Policy Conference. 

Gentry and Grossbart to Present Papers at Macromarketing Conference

Jun 1 2011 12:58 PM | » Full Article

The UNL marketing department will be represented by Dr. Jim Gentry and Dr. Sandy Grossbart at the upcoming 36th Annual Macromarketing Conference titled "The New World:  Macromarketing Yesterday and Today," and hosted by the College of William and Mary, Mason School of Business.

3rd Annual Interdisciplinary Conference on Human Trafficking Hosted by UNL This Fall

May 26 2011 11:36 AM | » Full Article

The UNL Marketing Department will once again help host the Annual Interdisciplinary Conference on Human Trafficking. Dr. Dwayne Ball sees the opportunity for the University of Nebraska-Lincoln to continue to be at the forefront of combating one of the world's most troubling problems.

Marketing Ph.D. Student Justine Rapp to Represent UNL at AMA Doctoral Consortium

May 24 2011 10:14 AM | » Full Article

Marketing Ph.D. student Justine Rapp has been selected by faculty to represent UNL at the 2011 American Marketing Association-Sheth Foundation Doctoral Consortium to be held June 15-19.

Dr. Dwayne Ball Makes Annual Visit to the New University of Lisbon

May 17 2011 9:16 AM | » Full Article

For the past 12 summers Dr. Dwayne Ball has visited Portugal's New University of Lisbon to teach and research database marketing and customer relationship management.  The annual journey has enhanced Ball's development and given him new perspectives to pass along to students and colleagues back home.

Marketing Grad Student Excellence Awards Announced

May 4 2011 3:32 PM | » Full Article

Shipra Gupta, Jeff Johnson, Shannon Cummins and Justine Rapp all were award marketing department Student Excellence Awards for 2010-2011.  The annual awards are voted on by faculty and awarded at an annual departmental gathering.

College of Business Faculty Members Honored at Inaugural Event

May 4 2011 9:05 AM | » Full Article

The inaugural Faculty Awards Reception for the College of Business Administration held, Thursday, April 28 at the Visitor’s Center. Dr. Donde Plowman, the James, Jr. and Susan Stuart Endowed Dean of CBA, honored six retiring faculty members and presented 10 faculty awards.

College of Business Administration Student Athletes Honored for Academic Success

Apr 22 2011 8:00 AM | » Full Article College of Business Administration Student Athletes Honored for Academic Success

Julie Brechtel and Casey Hauptman are just two of the 90 College of Business Administration student athletes being honored for their academic success at UNL.  The two seniors conclude their Husker athletic careers this semester with great success on the playing field as well.

Kye Le Ho Investigates Gender Norms In Chinese and American Culture

Apr 13 2011 11:00 AM | » Full Article Kye Le Ho Investigates Gender Norms In Chinese and American Culture

Senior marketing major Kye Le Ho has been working as a student researcher in the UCARE program with professor Jim Gentry.  Their research has focused on gender norms across cultures including how men and women are portrayed in advertising.

Marketing Professor Dr. Dwayne Ball Honored for Service to ACLU

Mar 30 2011 3:44 PM | » Full Article

On April 1, Professor of Marketing Dr. Dwayne Ball will be presented with the Robert Spires Award for service to the American Civil Liberties Union of Nebraska. 

20th Annual Robert Mittelstaedt Doctoral Symposium Welcomes Student Presenters to UNL

Mar 28 2011 9:03 AM | » Full Article

The 20th Annual Robert Mittelstaedt Doctoral Symposium will be March 31 - April 2, 2011 at the Embassy Suites.  The symposium, hosted by the College of Business Administration's Marketing Department, emphasizes dissertation research.

Marketing Students Represent CBA at National Collegiate Sales Competition

Mar 17 2011 11:33 AM | » Full Article Marketing Students Represent CBA at National Collegiate Sales Competition

CBA marketing students, Jamie Dick and Alex Earll traveled to Atlanta, GA to compete in the 13th Annual National Collegiate Sales Competition (NCSC).  Accompanied by faculty coach, Dr. Scott Friend, the students were given a hypothetical sales case and were given 20 minutes to present their product to buyers outlined in the case.

UNL Marketing Alums Apply Business Principles to Healing Other People

Mar 10 2011 8:16 AM | » Full Article UNL Marketing Alums Apply Business Principles to Healing Other People

Alka and Suresh Subramanian took principles they learned at the UNL College of Business and applied them to helping other people. Their efforts through the Power of Love Foundation now help provide healing and relief to people battling HIV/AIDS and malaria a half a world away.

Bafa Bafa Game Immerses Marketing Students in Strange New World

Feb 25 2011 2:40 PM | » Full Article Bafa Bafa Game Immerses Marketing Students in Strange New World

Dr. James Gentry's international marketing students learn that some of the most profound educational experiences can't be found in a text book -- and a unique role playing game called Bafa Bafa might be just the type of instruction they need.

Dr. Patricia Kennedy Involved in USDA Research Grants

Feb 21 2011 9:21 AM | » Full Article

UNL Associate Professor of Marketing Dr. Patricia Kennedy is currently working on two USDA grants. One grant is exploring how marketing impacts childhood obesity and the other is taking a look at how marketers can best reach rural communities.

Two UNL Marketing Majors to Compete in National Collegiate Sales Competition

Feb 14 2011 2:54 PM | » Full Article

Two marketing majors, Jamie Dick and Alex Earll will be competing in the National Collegiate Sales Competition (NCSC). The NCSC is the largest and oldest sales role-play competition in existence.

Marketing Major Danielle Bakken Covers All the Bases for Husker Athletics

Feb 10 2011 3:12 PM | » Full Article Marketing Major Danielle Bakken Covers All the Bases for Husker Athletics

Senior marketing major Danielle Bakken has spent the past three years as an intern providing promotion and coordination support for Nebraska Athletics. Whether it's football, basketball, baseball, volleyball or many other Husker sports, Bakken has been an essential part of Big Red success.

Gentry and Simon Poster at UNL Celebration of Teaching and Learning Symposium

Feb 9 2011 3:48 PM | » Full Article

Jim Gentry and Rob Simon will have a poster at the UNL Celebration of Teaching and Learning Symposium on February 10 in the poster session.

Blake Lawrence Turns CBA Inspiration into Small Business Success

Feb 8 2011 10:46 AM | » Full Article Blake Lawrence Turns CBA Inspiration into Small Business Success

Blake Lawrence graduated from UNL in marketing and received the inspiration from a small business management class to create Hurrdat Social Media –- a company designed to help manage the social media needs of businesses, artists, and athletes.

Ravi Sohi and Jeff Johnson to be Recognized for Service to Students

Feb 3 2011 11:57 AM | » Full Article

Ravi Sohi and Jeff Johnson will both be recognized with the "Certificate of Recognition for Contributions to Students" at an upcoming ceremony.

Marketing Ph.D. Student Justine Rapp Excels in Research and Writing

Jan 28 2011 9:04 AM | » Full Article

Marketing graduate student Justine Rapp has recently been honored for her research as well as publishing an article in the Journal of Advertising.

Jim Gentry Receives 2010 Reviewer of the Year Award

Jan 24 2011 10:24 AM | » Full Article

Jim Gentry will receive the 2010 Reviewer of the Year Award from the Journal of Public Policy and Marketing. He will receive his award at the AMA Marketing and Public Policy Conference, June 2-4, 2011 in Washington, DC.

Amit Saini is Finalist for 2010 Harold H. Maynard Award.

Jan 18 2011 9:34 AM | » Full Article

Amit Saini’s recent Journal of Marketing article "Governance Mechanisms in Business-to-Business Electronic Markets" (with Raj Grewal, and Anindita Chakravarty) is one of the five finalists for the 2010 Harold H. Maynard award.

Marketing Grad Student Shannon Cummins Receives Teaching Award

Jan 12 2011 2:43 PM | » Full Article Marketing Grad Student Shannon Cummins Receives Teaching Award

Shannon Cummins has been awarded the 2010-2011 Outstanding Graduate Teaching Assistant Award from CBA.

Farm Credit Services of America Awarding Scholarships to UNL Students

Jan 3 2011 11:15 AM | » Full Article Farm Credit Services of America Awarding Scholarships to UNL Students

Farm Credit Services of America will be awarding three scholarships in the amount of $2,000 each to UNL students for the 2011-2012 academic year.

Ricardo Boeing Da Silveira Visits CBA Marketing Department

Dec 22 2010 10:49 AM | » Full Article

Graduate student Ricardo Boeing Da Silveira from Sao Paulo Brazil has spent the past year with the Marketing Department working on his dissertation and research with our faculty and graduate students.

Role Playing Real Business Experiences in the Classroom

Dec 16 2010 10:18 AM | » Full Article Role Playing Real Business Experiences in the Classroom

Marketing students at the UNL College of Business are learning new sales skills this semester in a class designed to help them role play real world business situations. So whether it’s an objectionable customer or a hard to convince buyer, students taking Marketing 357 are learning new techniques for success in sales.

Marketing Professor Les Carlson Receives Best Paper Award

Dec 14 2010 12:00 AM | » Full Article

UNL College of Business professor Les Carlson recently received a Best Paper Award at the Society of Marketing Advances Conference.

Marketing Students Receive Unique Opportunity with Union Pacific

Dec 8 2010 5:13 PM | » Full Article Marketing Students Receive Unique Opportunity with Union Pacific
The Marketing Department offers a special class each year in conjunction with Union Pacific, a Fortune 150 company. This is a unique opportunity for business students at CBA to experience real life projects that corporations face every day.

Opportunity Knocks Through American Marketing Association Student Organization

Oct 27 2010 3:01 PM | » Full Article Opportunity Knocks Through American Marketing Association Student Organization

Marketing students wanting to make the most out of their education at the UNL College of Business may want to consider joining the American Marketing Association student organization. Sara Breen, currently specializing in Sports Marketing at UNL and on the board of the UNL AMA chapter, has one great reason to join.

UNL College of Business Hosts Successful 2nd Annual Human Trafficking Conference

Oct 25 2010 10:34 AM | » Full Article UNL College of Business Hosts Successful 2nd Annual Human Trafficking Conference

The UNL College of Business continued its leadership in the area of human trafficking by hosting the 2nd Annual Interdisciplinary Conference on Human Trafficking. CBA Marketing professor and conference co-coordinator Dwayne Ball stressed that the key to the conference success is in the word 'interdisciplinary'.

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