Dr. Les Carlson, professor of marketing at UNL, has accepted an invitation to join the Editorial Advisory Board of the Journal of Advertising Research
. Carlson has previously been involved with the Journal of Advertising Research as both an author and reviewer.
As a new member of the Advisory Board, Carlson will be involved in the Journal’s
upcoming transformation to a digital offering featuring a new web site and larger archive. Carlson will also be asked to review four to six papers per year and provide some outreach to the larger community of researchers.
The Journal of Advertising Research
is the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communication. The Journal
recently celebrated 50 years in publication with a special edition collating the major findings and current state of knowledge in the discipline.
Both Dr. Douglas West, executive editor of the Journal,
and Dr. Geoffrey Precourt, Editor-in-Chief of the Journal
, expressed enthusiasm in Carlson joining the Editorial Advisory Board at this strategic time in the publication's history.
Carlson’s primary areas of expertise include consumer behavior, consumer socialization, marketing communication and services marketing.