The senior-level class, Leading People and Projects (Management 411), provides a semester-long project for business students called Strive to Thrive Lincoln, helping them gain knowledge of philanthropy in the Lincoln community. Students receive hands-on experience focusing on what it takes to manage a grant proposal process which ultimately awards $10,000 to local non-profits made possible through a gift by Rhonda Seacrestand the Learning by Giving Foundation. Students also volunteer their service on outreach projects. As part of the class team structure, the social media team is initiating a Strive to Thrive Lincoln student blog. Students compose regular updates outlining their experiences from week-to-week as they go through the grant proposal process.
Members of the social media team include Jordan Hames, a marketing major from Des Moines, Iowa; Jared Larsen, a management major from Gretna, Nebraska; Nick Raymond, a marketing major from Overland Park, Kansas; Brandon Roarty, a management major from Elkhorn, Nebraska; Mackenzie Roeder, a management major from Plano, Texas; and Xin Yin, a management major from XiangTan, Hunan, China. Amber Messersmith, lecturer of management, teaches the class.
2/18/18 - Outreach to the Lincoln Community
The deadline for non-profit organizations (NPOs) to submit their application is fast-approaching. While we had some concern that fewer NPOs had begun or completed applications by this time in past semesters, we found out many organizations are busy completing United Way paperwork. We expect and hope for an influx of applications before the February 23 deadline.
Over the past two weeks, students engaged in a variety of volunteer events at NPOs in the Lincoln area to gain a better understanding of what these organizations do and who they serve. For example, students who visited the Lincoln Food Bank put together structured bags of essential foods for delivery to needy families in the area. It was amazing to see the passion the full-time employees at these NPOs have for their organization's mission.
In other class news, we had a guest panel of representatives from past Strive to Thrive grant winners come to class and discuss their organizations and how they plan to use the funds they were awarded. We received some great feedback on how the entire process operates and got a few tips for improvement. With applications due by the end of this week, we will soon begin looking deeper into the NPOs that submitted and begin the process of debating potential winners.
2/10/18 - Full of Excitement
The initial stages of this semester's Strive to Thrive project have been full of excitement. Our group (Social Media) quickly developed a good rapport and we seem to be enjoying each others' company and project input. Each member of our group has been accountable for their share of work and we are beginning to churn out social media content at a faster rate.
Early on, we met with representatives of the College of Business social media directors who provided some much-needed tips and expertise regarding making our social media posts as effective as possible. We will focus on daily Facebook
posts, and with posts on other platforms being less frequent but no less substantial.
Strive to Thrive got up and running before we knew it. Over the past week, we refined the class mission statement for what NPO's we are targeting for the grant and the application is now available
for organizations to submit. We are excited to have all applications submitted by February 23 and to begin narrowing down potential winners.