Undergraduate Studies

Undergraduate Education

We have completely revamped our curriculum. In order to ensure that our graduates have the tools necessary to compete in today's global economy, we have developed a course sequence and related events that expose students to real-time knowledge and hands-on experience in a start-up environment. The new curriculum consists of a five-course sequence that includes four core courses plus one entrepreneurship elective. Furthermore, this course sequence is now formally recognized as a major within the management department. It will be the first time that the UNL College of Business Administration has offered an undergraduate major in management with an entrepreneurship and innovation track. The new course sequence is as follows: ENTR321, ENTR421, ENTR422, ENTR423 and one elective.

Core Courses

ENTR321 Entrepreneurship and Innovation in Organizations

This course introduces students to the many facets of entrepreneurship. From the spark of a new idea to business start-up and growth, students are exposed to the entrepreneurial process. This course addresses the concepts, skills, know-how, information, attitudes, and alternatives that are relevant for identifying and evaluating ideas that can serve as an exploitable business opportunity. Students are exposed to a variety of concepts to initiate creative problem-solving abilities. The course is designed to lay the foundation for other entrepreneurial focused courses by exposing students to the importance of opportunity identification and evaluation. The skills practiced and learned can be applied to students' own business opportunities or to their work within any entrepreneurial or high-change business. Lastly, students learn about the ways entrepreneurship and innovation play out not only in small firms but in larger organizations and how this trend toward high innovation is affecting business globally. The business and personal challenges of entrepreneurship in addition to the career potential of all the forms of entrepreneurial business are examined.

undergraduate students

Required Courses

ENTR421 Initiating and Managing Entrepreneurial Growth

This course focuses on initiating the entrepreneurial process. Students are exposed to a variety of tactics aimed to increase their ability to recognize or create opportunities for entrepreneurial endeavors. The course teaches students how to formulate an argument to support their idea and how to critically analyze the ideas of others. Students learn through a variety of hands-on methods designed to enhance their critical thinking and practical business skills. Case study analysis and exposure to thought leadership in the field are part of the core learning methods.

ENTR422 Managing Rapid Growth and Change in Organizations

This course addresses financial, human resource, operations and marketing issues that face entrepreneurs whose businesses are confronted with significant growth. In addition, the students will learn change management concepts that are targeted towards managing an organization in extremely turbulent times. Students taking this course will be prepared to work in fast-growth firms, whether they are interested in starting their own business or joining an already established fast-growth firm. This course will be helpful to students interested in fast-growth industries such as life science and high technology.

ENTR423 Business Plan Development and Decision Making

In this class, students learn how to put together a business plan; they move their ideas from concept to business by using a variety of tools. In order to help students learn about the business building process, we have them engage in numerous exercises that help them think critically and in a non-linear way about their business idea. For example, students build their own marketing web sites; this exercises requires they understand their competition, analyze which prospects they are targeting and learn how to hone in on their key messages. Students also use mind mapping and story boarding to work through their ideas. Through the semester, students evolve and change their ideas, and that's what we want. The goal is to teach them a process that can be used to build a new business or to help an existing organization launch a new idea, service or product line.

Elective Courses

MRKT345 Market Research

Introduction to methods and principles of investigation and analysis used in making marketing decisions, from product development to channel decisions, to advertising decisions. Planning studies, proposing studies, conducting data gathering, analyzing and interpreting data, and reporting results.

MNGT365 Managing Diversity in Organizations

Challenges and opportunities for maximizing the power of a diverse workforce. Contemporary response to the issues of effective management of pluralistic perspectives and the impact of diversity on organizational climate and productivity. Introduction to diversity competence skill development techniques, strategies, and best practices for organizational effectiveness.

MNGT412 Negotiating and Conflict Management

Management in organizational settings requires skillful negotiation. This course will help develop a set of useful negotiation skills and strategies. Course uses a series of negotiation simulations and debriefings that help students learn to identify different types of conflict situations; learn to employ appropriate, purposeful negotiation techniques; and learn to evaluate negotiated outcomes.

MNGT464 Talent Acquisition and Staffing

This course will explain the process by which organizations forecast employment needs, recruit potential employees, select high potential candidates from applicant pools, assess job performance levels, give feedback, train and develop existing employees, and deal with voluntary and involuntary turnover. Students will be provided with examples of tools used by HR professionals in the staffing process. Students will also be expected to evaluate and suggest improvements to real HR recruiting and selection systems based on the information learned in the classroom.