Joined the college in
- Business-to-Business Marketing
- Marketing Channels Management
- Marketing Strategy
Ph.D., University Wisconsin-Madison, 2008
MBA, Indian Institute of Management, Calcutta, India, 1998
B.Tech (Mining Engineering), School of Mines, India, 1995
Distribution Systems, Business-to-Business Markets, Supply Chain Relationships, Marketing Strategy
Marketing Channels, Marketing Strategy, Business-to-Business Marketing, Marketing Management, International Business.
Journal of Marketing
Journal of Marketing Research
Strategic Management Journal
Chakravarty, A., Kumar, A., Grewal, R. (in press). Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms. To appear in Journal of Marketing.
Heide, J. B., Kumar, A., Wathne, K. H. (in press). Concurrent Sourcing, Governance Mechanisms, and Performance Outcomes in Industrial Value Chains. To appear in Strategic Management Journal.
Grewal, R., Kumar, A., Mallapragada, G., Saini, A. (2013). Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters-Subsidiary Relationship. Journal of Marketing Research, 50(3), 378-398.
Kumar, A., Heide, J. B., Wathne, K. H. (2011). Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships. Journal of Marketing, 75(2), 1-17.
Faculty Research Award, Marketing Department, College of Business Administration, University of Nebraska-Lincoln, (May 2014)