Joined the college in
- Business-to-Business Marketing
- Marketing Channels Management
- Marketing Strategy
Ph.D., University Wisconsin-Madison, 2008
MBA, Indian Institute of Management, Calcutta, India, 1998
B.Tech (Mining Engineering), School of Mines, India, 1995
Distribution Systems, Business-to-Business Markets, Supply Chain Relationships, Marketing Strategy
Marketing Channels, Marketing Strategy, Business-to-Business Marketing, Marketing Management, International Business.
Journal of Marketing
Journal of Marketing Research
Strategic Management Journal
Kumar, Alok, Jan B. Heide, and Kenneth H. Wathne (2011), “Performance Implications of Mismatched Governance Regimes across External and Internal Relationships.” Journal of Marketing 75(2), 1-17. Lead Article.
Grewal Rajdeep, Alok Kumar, Girish Mallapragada, and Amit Saini (2013), “Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters–Subsidiary Relationship.” Journal of Marketing Research 50(3), 378-98.
Heide, Jan B., Alok Kumar, and Kenneth H. Wathne (2013), “Concurrent Sourcing, Governance Mechanisms, and Performance Outcomes in Industrial Value Chains.” Strategic Management Journal, Forthcoming.