Alok Kumar

Alok Kumar

Alok  Kumar Photo
Assistant Professor
Marketing
Education
Ph.D., University Wisconsin-Madison, 2008

MBA, Indian Institute of Management, Calcutta, India, 1998

B.Tech (Mining Engineering), School of Mines, India, 1995
Expertise
  • Business-to-Business Marketing
  • Marketing Channels Management
  • Marketing Strategy
Biography
Alok Kumar (Ph.D., University of Wisconsin-Madison) is Assistant Professor of Marketing at the College of Business Administration, University of Nebraska-Lincoln. Previously, he was on the faculty at the Smeal College of Business, Pennsylvania State University. His primary research interests are in the areas of business-to-business relationships, distribution channels, supply chain relationships, and marketing strategy. Much of his research deals with value-creation and value-claiming issues which arise in marketing alliances between autonomous organizations. His research has appeared in outlets such as the Journal of Marketing and the Journal of Marketing Research

He has taught both undergraduate and graduate level courses, including courses in Marketing Strategy, Managerial Marketing, Marketing Management, and Marketing Channels.

He has several years of industry experience in various engineering (operations), marketing, and sales roles.
Vita
Kumar Vita
Contact Information

CBA 320
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: +1-402-472-3378
Fax: +1-402-472-9777
akumar5@unl.edu

More Information