Joined the college in
- Business-to-Business Marketing
- Marketing Channels Management
- Marketing Strategy
Ph.D., University Wisconsin-Madison, 2008
MBA, Indian Institute of Management, Calcutta, India, 1998
B.Tech (Mining Engineering), School of Mines, India, 1995
Distribution Systems, Business-to-Business Markets, Supply Chain Relationships, Marketing Strategy
Marketing Channels, Marketing Strategy, Business-to-Business Marketing, Marketing Management, International Business.
Journal of Marketing
Journal of Marketing Research
Strategic Management Journal
Chakravarty, A., Kumar, A., Grewal, R. (2014). Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms, Journal of Marketing, 78, 1-23.
Heide, J. B., Kumar, A., Wathne, K. H. (2014). Concurrent Sourcing, Governance Mechanisms, and Performance Outcomes in Industrial Value Chains, Strategic Management Journal, 35(8), 1164-1185.
Grewal, R., Kumar, A., Mallapragada, G., Saini, A. (2013). Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters-Subsidiary Relationship. Journal of Marketing Research, 50(3), 378-398.
Kumar, A., Heide, J. B., Wathne, K. H. (2011). Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships. Journal of Marketing, 75(2), 1-17.
Faculty Research Award, Marketing Department, College of Business Administration, University of Nebraska-Lincoln, (May 2014)