Andre Maciel

Andre Maciel

Andre  Maciel Photo
Assistant Professor
Marketing
Education
Ph D, University of Arizona, 2015.
Major: Marketing
Supporting Areas of Emphasis: Sociology
Dissertation Title: The Role of Aestheticized Markets in Contemporary Formations of Social Class and Gender

MA, University of Rennes I, 2006.
Major: Marketing

B.Sc., Federal University of Rio Grande do Sul (UFRGS), 2003.
Major: Business Management
Expertise
  • Consumer Behavior
  • Branding
Biography
Dr. Andre F. Maciel earned his Ph.D. from the Eller College of Management at the University of Arizona in 2015. Prior to his appointment at UNL, he was a lecturer at the University of Arizona. He also spent 10 years in private firms, including Dell in Brazil and Orange (previously France Telecom) in France. His research interests include gender, social class, consumer agency and mechanisms of market growth.

Maciel is the lead author of “Taste Engineering: An Extended Model of Consumer Competence Constitution” in Journal of Consumer Research. He received the “Best Special Session” award at the 2016 Consumer Culture Conference Theory Conference in Lille, France. In addition, he will have a book chapter in a volume to be published in 2017 by the West Virginia University Press titled Untapped: Exploring the Cultural Dimensions of Craft Beer. The chapter is titled “The Cultural Tensions between Taste Refinement and American Middle-Class Masculinity. He also wrote the book, An Intuitive Approach to Marketing through Inter-Personal Relationships (original title: A Fila Anda, Mas Não Empurra Que é Pior: Uma Abordagem de Marketing Sobre Relacionamentos Amorosos) (2008). His dissertation is titled “The Role of Aestheticized Markets in Contemporary Formations of Social Class and Gender”.

Contact Information

CoB 335L
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: 402-472-0660
Fax: 402-472-9777
amaciel3@unl.edu

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