Associate Professor of Marketing

Marketing

Contact Information

CBA 320
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: +1-402-472-2344
Fax: +1-402-472-9777
asaini2@unl.edu

Joined the college in 2003.

Expertise

• Marketing Management
• Business Ethics
• Business-to-Business Marketing
• E-Commerce Marketing

Education

• Ph.D., Washington State University, 2003
• Post Graduate (Marketing Research), Mudra Institute of Communication, India
• B.E., Thapar Institute of Engineering & Technology, India

Research Interests

• Management of Marketing Technology (CRM, E-commerce, Electronic Markets)
• Marketing ethics

Teaching Interests

• Marketing Management
• B2B Marketing
• Sales Management

Published In

• Journal of Marketing
• Journal of the Academy of Marketing Science
• Marketing Letters
• Business Ethics Quarterly
• Journal of Business Ethics
• Industrial Marketing Management
• Academy of Marketing Science Review

Awards

• Distinguished Teaching Award, College of Business Administration, University of Nebraska-Lincoln. (2008).
• Harold and Esther Edgerton Junior Faculty, University of Nebraska-Lincoln. (2008).
• Layman Award, University of Nebraska-Lincoln. (March 31, 2008).
• Best Paper in Public Policy Track, American Marketing Association Summer Conference. (2005).
• Layman Award, University of Nebraska-Lincoln. (2005).
• Maude Hammond Fling Faculty Research Fellow, University of Nebraska-Lincoln. (2004).
• ISBM (Institute for the Study of Business Markets) Business Marketing Doctoral Fellow, Washington State University. (2003).
• AMA Sheth Foundation Doctoral Consortium Fellow, Emory University, Atlanta, GA. (2002).
• ISBM, Penn State, Doctoral Support Award Competition. (2002).
• Outstanding Graduate Student Teaching, College of Business and Economics, Washington State University. (2002).

Documents & Links

Vita 2012

• Vita 2012

Research