Shen, Anyuan (Daniel), and A. Dwayne Ball (2011), “Preference Stability Belief as a Determinant of Response to Personalized Recommendations” Journal of Consumer Behavior, 10(2), 71-77.
Bunker, Matthew and A. Dwayne Ball (2009) “Consequences of Powerlessness: Secondary Control,” Journal of Consumer Behavior, 8 (5), 268-283
Shen, Anyuan (Daniel), and A. Dwayne Ball (2009) “Customer Perceptions and Sustained Usage of Recommender Systems” International Journal of Electronic Business, Vol. 7 (6) pp.642–663.
Arnould, Eric, Alejandro Plastina, and Dwayne Ball (2009) “Does Fair Trade Deliver on Its Core Value Proposition? Impacts on Educational Attainment and Health in Three Countries” Journal of Public Policy and Marketing, 28 (2), 186-201.
Pennington, Julie, Dwayne Ball, Ron Hampton, and Julia Soulakova, (2009) “The Cross-National Market in Human Beings,” the Journal of Macromarketing, 29 (2), 119-134
Pennington, Julie and Ball, Dwayne (2009) “Customer Branding of Commodity Products: The Customer-Developed Brand,” Journal of Brand Management 16 (7), 455-467
Shen, Anyuan (Daniel) and Ball, Dwayne (2009) “Is Personalization of Services always a Good Thing?” Journal of Services Marketing, 23 (2).
Bunker, M., and Ball, Dwayne (2008) “Causes and Consequences of Grudge-Holding in Service Relationships” Journal of Services Marketing, 22 (1), 37-47
Ball, A. D., Coelho, P. S. , and Villares, M. J. (2006) “Service Personalization and Loyalty.” Journal of Services Marketing, 20 (6), 391-403.
Ball, A. D., Coelho, P. S. , and Villares, M. J. (2004) “The Role of Communication and Trust in Consumer Loyalty: An Extension of the European Customer Satisfaction Index Model,” The European Journal of Marketing, 38 (9/10), 1272-93.
Zuckweiler, K., Schneiderjans, M. and Ball, D. (2004) “Methodologies to Determine Class Sizes for Fair Faculty Work Load in Web Courses.” International Journal of Distance Education Technologies, 2(2) 46-59.
Chakraborty, G., Ball, A. D., Gaeth, G., and Jun, S. (2002) “The Ability of Ratings-Based and Choice-Based Conjoint Analysis to Predict Market Share: A Monte Carlo Simulation,” The Journal of Business Research, 55 (3), pp. 237-249.
Spoth, R., Ball, A. D., Klose, A., and Redmond, C. (1996) “Illustration of a Market Segmentation Technique Using Family-focused Prevention Program Preference Data,” Health Education Research, Vol. 11 (2), pp. 259-267.
Klose, A. and Ball, A. D. (1995) “Using Optical Mark Read Surveys: An Analysis of Response Rate and Quality,” The Journal of the Market Research Society. Volume 37, (3), pp. 269-286.
Parthasarathy, M., Rittenburg, T., and Ball, A. D. (1995) “A Re-evaluation of the Innovation - Decision Process”, The Journal of Product and Brand Management, Volume 4, (4), pp. 35-47.
Spoth, R., Redmond, C., and Ball, A. D. (1993) "Stages of Quitting and Motivational Factors Relevant to Smoking Cessation Program Choices," Psychology of Addictive Behaviors, Vol. 7 (1), pp. 29-42.
Ball, A. D. and Tasaki, L. H. (1992) "Role and Measurement of Attachment in Consumer Behavior." Journal of Consumer Psychology, Vol. 1 (2), pp. 155-172.
Ball, A. D., Lamb, C. S., Brodie, R. L. (1992) "Segmentation and Market Structure When Both Situational Effects and Consumer Characteristics are Explanatory" Psychology and Marketing, Vol. 9 (5), pp. 395-408.
Ball, A. D. and Marquardt, R. A. (1991) "How do Venture Capitalists Rank Investments? The Role of Government Incentives" Regional Science Perspectives, Vol. 21, (1), pp. 50-66.
Lamb, C. C., Brodie, R. L. and Ball, A. D. (1989) "Segmentation of a Commercial Radio Market: A Situation-based Approach." New Zealand Journal of Business, (October), pp. 65-72.
Ball, A. D., McKenry, P. C. and Bonham, S. (1983) "Use of Repeated Measures Designs in Family Research." Journal of Marriage and the Family, November, pp. 885-896.
Sawyer, A. G. and Ball, A. D. (1981) "Statistical Power and Effect Size in Marketing Research." Journal of Marketing Research, Vol, 18, pp. 275-90, 1981. Runner-up for The Journal of Marketing Research O'Dell Award.
Pokorny, A. D., Kaplan, J. B., Thornby, J. S., and Ball, A. D. (1976) "Prediction of Chronicity in Psychiatric Patients." Archives of General Psychiatry, Vol. 33 (September), pp. 932-937.