Dr. Ball received his Ph.D. in Mathematical and Statistical Psychology from Ohio State University in 1982, and worked for 4 years as a consumer research manager for Procter and Gamble. Except for brief stints as a visiting professor at the University of Canterbury in New Zealand and a Fulbright grant to visit at the Higher Institute for Statistics and Information Management at the New University of Lisbon, Portugal, Dr. Ball has been at UNL ever since. His research areas have been in statistical issues such a power and effect size, robustness of certain multivariate techniques, difficult measurement problems in consumer research, modeling customer loyalty, and difficult estimation problems, such as estimating the extent of human trafficking. He has published over two dozen articles and book chapters, and currently serves as the chair of the Marketing Department in the College of Business at UNL. He started the Business Analytics Graduate Certificate Program with three colleagues in the College of Business, and developed one of the first Database Marketing and CRM classes in the United States. He is a Certified Analytics Professional by the INFORMS professional society.