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College of Business Administration

Fiona Fui-Hoon Nah

Fiona Fui-Hoon Nah

Professor of Management in Information Systems
Co-founder, Association for Information Systems Special Interest Group on Human Computer Interaction
Harzing’s Publish or Perish h-index: 22
Harzing’s Publish or Perish g-index: 48
Management
Contact Information

CBA 267
P.O. Box 880491
Lincoln, NE 68588-0491
Phone: +1-402-472-6060
Fax: +1-402-472-5855
fnah@unlnotes.unl.edu

Joined the college in August 1998.

Expertise
  • Information Systems
  • Human-Computer Interaction
  • Electronic, Mobile, and Ubiquitous Commerce
  • Web 2.0, Virtual World, and 3-D Web
Education
  • Ph.D. in Management Information Systems, University of British Columbia, Vancouver, British Columbia, Canada
 
Research Interests
  • Human-computer Interaction
  • 3-D Virtual Worlds
  • Mobile & Ubiquitous Commerce
  • E-commerce & Web-based Systems
  • Computer Supported Collaboration
  • Decision Support & Business Intelligence/Analytics
  • Enterprise Resource Planning & Supply Chain Management
Teaching Interests
  • Management of Information Systems
  • Human-computer Interaction
  • Electronic, Mobile and Ubiquitous Commerce
  • Business Intelligence/Analytics for Managerial Decision Making
  • Research Seminar in MIS
Published In
MIS Quarterly, Journal of the Association for Information Systems, Journal of Strategic Information Systems, International Journal of Human-Computer Studies, IEEE Transactions on Education, Communications of the ACM, among others.
Refereed Publications
Virtual Worlds
  • Nah, F., Eschenbrenner, B., and DeWester, D., "Enhancing Brand Equity Through Flow and Telepresence: A Comparison of 2D and 3D Virtual Worlds", MIS Quarterly, Vol. 35, No. 3, September 2011, pp. 731-747.
  • Nah, F., Eschenbrenner, B., DeWester, D. and Park, S., "Impact of Flow and Brand Equity in 3D Virtual Worlds", Journal of Database Management, Vol. 21, No. 3, July-September 2010, pp. 69-89.
  • Park, S., Nah, F., DeWester, D., Eschenbrenner, B. and Jeon, S., "Virtual World Affordances: Enhancing Brand Value", Journal of Virtual Worlds Research, Vol. 1, No. 2, November 2008, pp. 1-18.
  • Eschenbrenner, B., Nah, F. and Siau, K., "3-D Virtual Worlds in Education: Applications, Benefits, Issues, and Opportunities", Journal of Database Management, Vol. 19, No. 4, October 2008, pp. 91-110.
Human-Computer Interaction
  • Kandari, J., Jones, E., Nah, F., and Bishu, R., "Information Quality on the World Wide Web: Development of a Framework", International Journal of Information Quality, Vol. 2, No. 4, September 2011, pp. 324-343.
  • Nah, F., Hong, W., Chen, L. and Lee, H., "Information Search Patterns in E-commerce Product Comparison Services", Journal of Database Management, Vol. 21, No. 2, April-June 2010, pp. 26-40.
  • Galanxhi-Janaqi, H. and Nah, F., "Deception in Cyberspace: A Comparison of Text-only vs. Avatar-supported Medium", International Journal of Human-Computer Studies, Vol. 65, No. 9, September 2007, pp. 770-783.
  • Siau, K., Sheng, H. and Nah, F., "Use of Classroom Response System To Enhance Classroom Interactivity", IEEE Transactions on Education, Vol. 49, No. 3, August 2006, pp. 398-403.
  • Shukla, S. and Nah, F., "Web Browsing and Spyware Intrusion", Communications of the ACM, Vol. 48, No. 8, August 2005, pp. 85-90.
  • Nah, F., "A Study on Tolerable Waiting Time: How Long Are Web Users Willing to Wait?" Behaviour and Information Technology, Vol. 23, No. 3, May-June 2004, pp. 153-163.
  • Nah, F. and Davis, S. "HCI Research Issues in Electronic Commerce", Journal of Electronic Commerce Research, Vol. 3, No. 3, August 2002, pp. 98-113.
  • Siau, K., Nah, F. and Teng, J.L. "Internet Abuse and Acceptable Internet Use Policy", Communications of the ACM, Vol. 45, No. 1, January 2002, pp. 75-79.
  • Idesawa, M., Hashimoto, A., Nah, F.H., Wan, H.S., Suzuki, M., "Dynamic Occlusion Cue in 3-D Space Perception and a New Type of Visual Effect", Sensing and Perception, Vol. 13, October 1992 (in Japanese).
Mobile and Ubiquitous Commerce
  • Sheng, H., Siau, K. and Nah, F., "Understanding the Values of Mobile Technology in Education: A Value-Focused Thinking Approach", DATA BASE for Advances in Information Systems, Vol. 41, No. 2, May 2010, pp. 25-44.
  • Sheng, H., Nah, F. and Siau, K., "An Experimental Study on Ubiquitous Commerce Adoption: Impact of Personalization and Privacy Concerns", Journal of the Association for Information Systems, Vol. 9, No. 6, June 2008, pp. 344-376.
  • Tarasewich, P., Gong, J., Nah, F. and DeWester, D., "Mobile Interaction Design: Integrating Individual and Organizational Perspectives", Information, Knowledge, and Systems Management, March 2008, Vol. 7, No. 1, pp. 121-144.
  • Eschenbrenner, B. and Nah, F., "Mobile Technology in Education: Uses and Benefits", International Journal of Mobile Learning and Organisation, Vol. 1, No. 2, April 2007, pp. 159-183.
  • Galanxhi, H. and Nah, F., "Privacy Issues in the Era of Ubiquitous Commerce", Electronic Markets, Vol. 16, No. 3, August 2006, pp. 222-232.
  • Sheng, H., Nah, F. and Siau, K., "Strategic Implications of Mobile Technology: A Case Study Using Value-Focused Thinking", Journal of Strategic Information Systems, Vol. 14, No. 3, September 2005, pp. 269-290.
  • Nah, F., Siau, K. and Sheng, H., "The Value of Mobile Applications: A Study on a Public Utility Company", Communications of the ACM, Vol. 48, No. 2, February 2005, pp. 85-90.
  • Galanxhi-Janaqi, H. and Nah, F., "U-Commerce: Emerging Trends and Research Issues", Industrial Management and Data Systems, Vol. 104, No. 9, Fall 2004, pp. 744-755.
  • Siau, K., Sheng, H., Nah, F. and Davis, S., "A Qualitative Investigation on Consumer Trust in Mobile Commerce", International Journal of Electronic Business, Vol. 2, No. 3, May-June 2004, pp. 283-300.
Enterprise Resource Planning
  • Nah, F., Islam, Z. and Tan, M., "Empirical Assessment of Factors Influencing Success of Enterprise Resource Planning Implementations", Journal of Database Management, Vol. 18, No. 4, October-December 2007, pp. 26-50.
  • Nah, F. and Delgado, S., "Critical Success Factors for ERP Implementation and Upgrade", Journal of Computer Information Systems, Vol. 46, No. 5, October 2006, pp. 99-113.
  • Nah, F., Tan, X. and Teh, S.H., "An Investigation on End-Users’ Acceptance of Enterprise Systems", Information Resources Management Journal, Vol. 17, No. 3, July-September 2004, pp. 32-53.
  • Nah, F., Zuckweiler, K.M. and Lau, J.L., "ERP Implementation: Chief Information Officers' Perceptions of Critical Success Factors", International Journal of Human Computer Interaction, Vol. 16, No. 1, August 2003, pp. 5-22.
  • Long, Y., Nah, F. and Zhu, Z., "Enterprise-wide Strategic Information Systems Planning for Shanghai Bell Corporation", Annals of Cases on Information Technology, Vol. 5, 2003, pp. 431-446.
  • Nah, F., Faja, S. and Cata, T., "Characteristics of ERP Software Maintenance: A Multiple Case Study", Journal of Software Maintenance and Evolution, Vol. 13, No. 6, December 2001, pp. 399-414.
  • Nah, F., Lau, J. and Kuang, J., "Critical Factors for Successful Implementation of Enterprise Systems", Business Process Management Journal, Vol. 7, No. 3, 2001, pp. 285-296.
  • Sieber, T., Siau, K., Nah, F. and Sieber, M., "SAP Implementation at the University of Nebraska", Journal of Information Technology Cases and Applications, Vol. 2, No. 1, March 2000, pp. 41-72.
Decision Support and Knowledge Management
  • Siau, K., Erickson, J., and Nah, F., "Effect of National Culture on Knowledge Sharing in Online Virtual Communities", IEEE Transactions on Professional Communication, Vol. 53, No. 3, September 2010, pp. 278-292.
  • Siau, K., Nah, F. and Ling, M., "National Culture and its Effects on Knowledge Communication in Online Virtual Communities", International Journal of Electronic Business, Vol. 5, No. 5, September 2007, pp. 518-532.
  • Nah, F., Siau, K. and Tian, Y., "Knowledge Management Mechanisms of Financial Service Sites", Communications of the ACM, Vol. 48, No. 6, June 2005, pp. 117-123.
  • Nah, F. and Benbasat, I., "Knowledge-based Support in a Group Decision Making Context: An Expert-Novice Comparison", Journal of the Association for Information Systems, Vol. 5, No. 3, March 2004, pp. 125-150.
  • Nadkarni, S. and Nah, F., "Aggregated Causal Maps: An Approach to Elicit and Aggregate the Knowledge of Multiple Experts", Communications of the Association for Information Systems, Vol. 12, Article 25, October 2003, pp. 406-436.
  • Nah, F., Siau, K., Tian, Y. and Ling, M., "Knowledge Management Mechanisms in E-Commerce: A Study of Online Retailing and Auction Sites", Journal of Computer Information Systems, Vol. XXXXII, No. 5, 2002, pp. 119-128.
  • Nah, F.H., Mao, J. and Benbasat, I., "The Effectiveness of Expert Support Technology for Decision Making: Individuals versus Small Groups", Journal of Information Technology, Vol. 14, No. 2, June 1999, pp. 137-147.
  • Yeo, G.K. and Nah, F.H., "A Participants' DSS for a Management Game with a DSS Generator", Simulation & Gaming: An International Journal of Theory, Design, and Research, Vol. 23, No. 3, September 1992, pp. 341-353.
   
Awards
  • Special Service Award, Association for Information Systems Special Interest Group on Human-Computer Interaction, 2011
  • Shuler-Kistiakowsky Faculty Award for Outstanding Teaching, Research and Outreach, University of Nebraska-Lincoln, 2007
  • CBA Research Award, University of Nebraska-Lincoln, 2006
  • Outstanding Service Award, Association for Information Systems Special Interest Group on Human-Computer Interaction, 2005
  • Best Paper Award, Pre-ICIS Workshop on HCI Research in MIS, 2003
  • CBA Distinguished Teaching Award, University of Nebraska-Lincoln, 2001
Additional Information
Editorial Boards
  • Senior Editor, Journal of the Association for Information Systems (JAIS)
  • Senior Editor, AIS Transactions on Human-Computer Interaction (THCI)
  • Associate Editor, International Journal of Human-Computer Studies (IJHCS)
  • Associate Editor, Information and Management (I&M)
  • Associate Editor, Journal of Electronic Commerce Research (JECR)
  • Member, Journal of Computer Information Systems (JCIS)
  • Member, Information Resources Management Journal (IRMJ)
  • Member, Journal of Database Management (JDM)
  • Member, Journal of Global Information Management (JGIM)
  • Member, Journal of Cases on Information Technology (JCIT)
  • Member, International Journal of Human-Computer Interaction (IJHCI)
  • Member, Journal of International Technology and Information Management (JITIM)
  • Member, International Journal of Intercultural Information Management (IJIIM)
  • Member, International Journal of Mobile Learning and Organization (IJMLO)
Research
Selected Articles: