Huanhuan Shi

Huanhuan Shi

Huanhuan  Shi Photo
Assistant Professor
Marketing
Education

Ph D, The Pennsylvania State University, 2016.
Major: Marketing
Dissertation Title: Effectiveness of Sales Rep Replacement Strategies in Business-to-Business Markets

MS, Fudan University, School of Management, 2004.
Major: Accounting

BA, Fudan University, School of Management, 2001.
Major: Economics
 

Expertise
  • Marketing Strategy
  • Sales Management
Biography
Dr. Huanhuan Shi earned her Ph.D. in marketing from the Smeal College of Business at The Pennsylvania State University in 2016. She co-authored “Replacing a Departing Salesperson: New Hire, Clone, or Star”, which won the Best Paper Award at the 2015 Summer Marketing Educators’ Conference. Prior to earning her Ph.D., she worked for four years at the China Financial Futures Exchange, an electronic platform for financial derivatives. Her research interests include econometric modeling in marketing decisions, strategic marketing decisions and marketing analytics.
 
Shi’s dissertation is titled “Effectiveness of Sales Rep Replacement Strategies in Business-to-Business Markets”.

Contact Information

CoB 335R
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: 402-472-2359
Fax: 402-472-9777
hshi4@unl.edu

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