James W. Gentry

James W. Gentry

James W.  Gentry Photo
Maurice J. and Alice Hollman College Professor
Marketing
Education
  • D.B.A., Indiana University, 1973
  • M.B.A., Indiana University, 1971
  • B.S., Kansas State University, 1969
Expertise
  • Consumer Behavior
  • Cross-Cultural Issues
  • Family Decision Making
  • International Consumerism
  • International - Asia
Biography
Jim Gentry is a Professor of Marketing and the Maurice J. and Alice Hollman Professor of Marketing in the College of Business Administration. He has a Bachelor’s Degree in Civil Engineering from Kansas State University, and a MBA and DBA from Indiana University. He has taught at Kansas State University, Oklahoma State University, the University of Wisconsin-Madison, the University of Western Australia, and has been with UNL since 1987.

While at Oklahoma State University, he was named the Outstanding Graduate Instructor on campus and he was awarded the Excellence in Graduate Education Award in 2007 from UNL’s Graduate Studies. He served as the Graduate Coordinator in the Department for a number of years. He is a Past President and a Fellow in the Association for Business Simulation and Experiential Learning.

Jim’s research early in his career focused on behavioral decision theory, but in the last two decades has concentrated on family, gender, and cross-cultural consumer issues. Most recently he has started concentrating on issues facing the aging global population. He has published in a wide variety of journals.
Vita
Gentry Vita
Contact Information

CBA 322
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: +1-402-472-3278
Fax: +1-402-472-9777
jgentry@unl.edu

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