James W Gentry

James W Gentry Photo

James W Gentry

Graduate Chair and Maurice J. and Alice Hollman College Professor
Marketing
Contact Information

CBA 322
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: +1-402-472-3278
Fax: +1-402-472-9777
jgentry@unl.edu

Joined the college in 1987.

Expertise
  • Consumer Behavior
  • Cross-Cultural Issues
  • Family Decision Making
  • International Consumerism
  • International - Asia
Education
  • D.B.A., Indiana University, 1973
  • M.B.A., Indiana University, 1971
  • B.S., Kansas State University, 1969
Research Interests
  • Changes in consumer behavior associated with life-event transitions
  • Cross-cultural differences in consumer decision processes
  • Consumer acculturation
  • Family decision making
Teaching Interests
  • Buyer Behavior
  • Marketing Research
  • International Marketing
Published In
  • Journal of Marketing
  • Public Opinion Quarterly
  • Journal of Business Research
  • Journal of Retailing
  • Journal of Leisure Research
  • Journal of Consumer Research
  • Clothing and Textiles Research Journal
  • Home Economics Research Journal
  • Recherche et Applications en Marketing
  • Journal of Personal Selling and Sales Management
  • American Behavioral Scientist
  • Journal of Public Policy and Marketing
  • OMEGA, The International Journal of Management Science
  • Journal of Applied Psychology
  • Journal of Behavioral Decision Making
  • International Business Review
  • Journal of International Business Studies
  • International Marketing Review
  • Journal of Macromarketing
  • Psychology and Marketing
Refereed Publications
Veeck, A., Yu, F., Yu, H., Veeck, G., Gentry, J. W. (in press). Influences on Food Choice of Urban Chinese Teenagers. To appear in Young Consumers.
 
Lamb, E. G., Gentry, J. W. (2013). The Denial of Aging in American Advertising: Empowering or Disempowering? The International Journal of Aging and Society, 2(4), 35-47.
 
Moisio, R., Arnould, E. J., Gentry, J. W. (2013). Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men’s Identity Work. Journal of Consumer Research, 40(2), 298-316.
 
Gentry, J. W., Beruchasvilli, M., Moisio, R. (in press). Cultivating Hope. To appear in Journal of Consumer Culture.
 
Boeing, R., Torres Urdan, A., Gentry, J. W. (2013). I Saw It In the Movies, But Does That Matter? Product Placement in A Cross Cultural Study Between Brazil and the USA. Brazilian Journal of Marketing, 12(2), 1-28.
 
McGinnis, L. P., Frendle, A. M., Gentry, J. W. (2013). The Simple Man: The Consumption Behavior of the Principled Life. Journal of Consumer Behavior, 12(1), 70-80.
 
McGinnis, L. P., Gentry, J. W., Gao, T. (2012). Antecedents to Consumers' Feelings of Sacredness about Extended Service Activities. Journal of Services Research, 15(4), 476-488.
 
Blackford, B. J., Gentry, J. W., Harrison, R. L., Carlson, L. (2011). The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials. Journal of Advertising, 40(4), 123-133.
 
Gentry, J. W., Harrison, R. L., Veeck, A. (2011). A Life Course Perspective of Family Meals via the Life Grid Method. Journal of Historical Research in Marketing, 3(2), 214-233.
 
Gentry, J. W., Harrison, R. L. (2010). Is Advertising a Barrier to Gender Role Change? Marketing Theory, 10(1), 74-96.
 
Gentry, J. W., Mittelstaedt, R. A. (2010). Remittances as Social Exchange: The Critical, Changing Role of Family as the Social Network. Journal of Macromarketing.
 
McGinnis, L. P., Gentry, J. W., McQuillan, J. (2009). Ritual-Based Behavior that Reinforces Hegemonic Masculinity in Golf: Variations in Women Golfers’ Responses. Leisure Sciences, 31, 19-36.
 
McGinnis, L. P., Gentry, J. W. (2009). Underdog Consumption: An Exploration into Meanings and Motives. Journal of Business Research, 62(2), 191-199.
 
Broekemier, G., Marquardt, R. A., Gentry, J. W. (2008). An Exploration of Happy/Sad and Liked/Disliked Music Effects on Shopping Intentions in a Women’s Clothing Store Service Setting. Journal of Services Marketing, 1(22), 59-67.
 
McGinnis, L. P., Gentry, J. W., Gao, T. (2008). The Impact of Flow and Communitas on Enduring Involvement in Extended Service Encounters. Journal of Service Research, 11(1), 74-90.
 
Witte, C. L., Grunhagen, M., Gentry, J. W. (2008). An empirical investigation of framing effects in negotiations: A study of single-family home sales. Psychology & Marketing, 25(5), 465-484.
 
Gentry, J. W., Putrevu, S., Shultz II, C. (2006). The Effects of Counterfeiting on Consumer Search. Journal of Consumer Behaviour, 5(3), 245-256.
 
Hyun, Y. J., Gentry, J. W., Park, C., Jun, S. (2006). An Investigation of Newspaper Ad Memory As Affect Context Involvement and Ad Size--A Korean Case. Journal of Current Issues and Research in Advertising, 28(1), 45-56.
 
McGinnis, L., Gentry, J. W. (2006). Getting Past the Red Tees: Constraints Women Face in Golf and Strategies to Help Them Stay. Journal of Sports Management.
 
Baker, S. M., Gentry, J. W., Rittenburg, T. (2005). Building Understanding of the Domain of Consumer Vulnerability. Journal of Macromarketing(25).
 
Commuri, S., Gentry, J. W. (2005). Resource Allocation in Households with Women as Chief Wage Earners. Journal of Consumer Research(32).
 
Hill, R. P., Stephens, D., Gentry, J. W. (2005). A Consumer-Behavior Perspective on Domestic Violence. Journal of Contemporary Ethnography(34).
 
Gentry, J. W., Commuri, S., Jun, S. (2003). A Review of the Literature on Gender in the Household. Academy of Marketing Science Review. www.amsreview.org/articles/gentry01-2003.pdf
 
Grunhagen, M., Gentry, J. W., Grove, S. J. (2003). Store Hour Changes in Germany: Results of a Longitudinal Study of Consumer Attitudes toward Saturday Shopping. European Journal of Marketing, 11/12(37).
 
Hyun, Y. J., Gentry, J. W., Jun, S., Putrevu, S. (2003). The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine. Journal of Current Issues and Research in Advertising(25).
 
Jun, S., Gentry, J. W., Hyun, Y. J., Song, C.-S. (2001). The Relative Influence of Affective Experience on Consumer Satisfaction under Positive versus Negative Discrepancies. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior(14).
 
Jun, S., Gentry, J. W., Hyun, Y. J. (2001). Cultural Adaptation of Business Expatriates in the Host Marketplace. Journal of International Business Studies.
 
Cho, B. J., Gentry, J. W., Kwon, U., Jun, S. (2000). Cultural Values Reflected in Theme and Execution:  A Comparative Analysis of U.S. and Korean TV Commercials. Journal of Advertising.
 
Gentry, J. W., Commuri, S. (2000). Opportunities for Family Research in Marketing. Journal of Services Marketing. amsreview.org/amsreview/theory/commuri08-00.html
 
Goodwin, C., Gentry, J. W. (2000). Life Transition as a Basis for Segmentation. Journal of Segmentation in Marketing.
Awards
  • Carmen Award, Macromarketing Association. (2013)
  • Best Doctoral Paper, Collegiate Retailing Association Conference. (2013)
  • Faculty Research Award, Marketing Department, College of Business Administration, University of Nebraska-Lincoln. (2012)
  • Recognized for Contributions to Macromarekting, Macromarketing Society. (2012)
  • Reviewer of the Year, Journal of Macromarketing. (2011)
  • Reviewer of the Year, Journal of Public Policy and Marketing. (2011)
  • People's Choice Award for Best Video, Association for Consumer Research. (2009)
  • Faculty Research Award, Marketing Department, College of Business Administration, University of Nebraska-Lincoln. (2008)
  • Faculty Research Award, Marketing Department, College of Business Administration, University of Nebraska-Lincoln. (2007)
  • Excellence in Graduate Education Award, University of Nebraska. (2007)
  • Best Conference Paper, Macromarketing Conference. (2005)
  • Slater Award, Journal of Macromarketing. (2005)
  • Faculty Research Award, Marketing Department, College of Business Administration, University of Nebraska-Lincoln. (2005)
  • Best Reviewer, Journal of Business Research. (2002)
  • Certificate of Recognition for Contributions to Students, UNL Parents Association. (2001)
  • Best Reviewer, Journal of Consumer and Marketing Research. (1997)
  • Invited Faculty Participant, AMA Doctoral Consortium. (1996)
  • Best Article of the Year, Journal of Personal Selling and Sales Management. (1992)
  • Best Article of the Year, Journal of Personal Selling and Sales Management. (1991)
  • Faculty, AMA Consortium on Teaching. (1990)
  • Outstanding Graduate Teacher, Graduate Student Council, Oklahoma State University. (1986)
Research
Selected Articles: