James W Gentry

Graduate Chair and Maurice J. and Alice Hollman College Professor
Marketing
Contact Information

CBA 322
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: +1-402-472-3278
Fax: +1-402-472-9777
jgentry@unl.edu

Joined the college in 1987.

Expertise
  • Consumer Behavior
  • Cross-Cultural Issues
  • Family Decision Making
  • International Consumerism
  • International - Asia
Education
  • D.B.A., Indiana University, 1973
  • M.B.A., Indiana University, 1971
  • B.S., Kansas State University, 1969
Research Interests
  • Changes in consumer behavior associated with life-event transitions
  • Cross-cultural differences in consumer decision processes
  • Consumer acculturation
  • Family decision making
Teaching Interests
  • Buyer Behavior
  • Marketing Research
  • International Marketing
Published In
  • Journal of Marketing
  • Public Opinion Quarterly
  • Journal of Business Research
  • Journal of Retailing
  • Journal of Leisure Research
  • Journal of Consumer Research
  • Clothing and Textiles Research Journal
  • Home Economics Research Journal
  • Recherche et Applications en Marketing
  • Journal of Personal Selling and Sales Management
  • American Behavioral Scientist
  • Journal of Public Policy and Marketing
  • OMEGA, The International Journal of Management Science
  • Journal of Applied Psychology
  • Journal of Behavioral Decision Making
  • International Business Review
  • Journal of International Business Studies
  • International Marketing Review
  • Journal of Macromarketing
  • Psychology and Marketing
Awards
  • Faculty Research Award, Marketing Department, College of Business Administration, University of Nebraska-Lincoln. (2012)
  • Recognized for Contributions to Macromarekting, Macromarketing Society. (2012)
  • Reviewer of the Year, Journal of Macromarketing. (2011)
  • Reviewer of the Year, Journal of Public Policy and Marketing. (2011)
  • People's Choice Award for Best Video, Association for Consumer Research. (2009)
  • Faculty Research Award, Marketing Department, College of Business Administration, University of Nebraska-Lincoln. (2008)
  • Faculty Research Award, Marketing Department, College of Business Administration, University of Nebraska-Lincoln. (2007)
  • Excellence in Graduate Education Award, University of Nebraska. (2007)
  • Best Conference Paper, Macromarketing Conference. (2005)
  • Slater Award, Journal of Macromarketing. (2005)
  • Faculty Research Award, Marketing Department, College of Business Administration, University of Nebraska-Lincoln. (2005)
  • Best Reviewer, Journal of Business Research. (2002)
  • Certificate of Recognition for Contributions to Students, UNL Parents Association. (2001)
  • Best Reviewer, Journal of Consumer and Marketing Research. (1997)
  • Invited Faculty Participant, AMA Doctoral Consortium. (1996)
  • Best Article of the Year, Journal of Personal Selling and Sales Management. (1992)
  • Best Article of the Year, Journal of Personal Selling and Sales Management. (1991)
  • Faculty, AMA Consortium on Teaching. (1990)
  • Outstanding Graduate Teacher, Graduate Student Council, Oklahoma State University. (1986)
Research
Selected Articles: