Jamie Hyodo

Jamie Hyodo

Jamie  Hyodo Photo
Assistant Professor
Marketing
Education
Ph.D., The Pennsylvania State University, 2016
M.S., Queen's University, 2011
B.A., University of Western Ontario, 2008
Expertise
  • Consumer Behavior
Biography
Dr. Jamie D. Hyodo earned his Ph.D. from the Smeal College of Business at The Pennsylvania State University in 2016. His research interests include positive affect and emotion, moral psychology, persuasion and consumer-brand relationships (e.g., development, maintenance and recovery).
 
He co-authored “The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal” in Journal of Consumer Research. His dissertation is titled “The Multiple Facets of Gratitude: Exploring the Effects of Serendipitous, Salvation, and Serene Gratitude on Consumer Behavior”.
Contact Information

CoB 345F
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: 402-472-6638
Fax: 402-472-9777
jhyodo2@unl.edu

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