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College of Business Administration

Les Carlson

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Les Carlson
Marketing
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Les Carlson

Interim Department Chair & Professor of Marketing
Nathan J. Gold Distinguished Professorship in Marketing
Marketing
Contact Information

CBA 310
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: +1-402-472-3156
Fax: +1-402-472-9777
lcarlson3@unl.edu

Joined the college in 2008.

Expertise
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
Education
  • Doctor of Philosophy in Business Administration, University of Nebraska–Lincoln
          Major: Marketing
          Minor: Psychological and Human Development
          Research Tool: Statistics

  • M.A. University of Nebraska–Lincoln
  • B.A. Midland Lutheran College, Fremont, Nebraska
Research Interests
  • Consumer Socialization
  • Environmental Advertising
  • Memory Measurement
  • Differential Effect of Advertising on Children and Parents
  • Explanations for Consumerism
  • Diffusion of Innovations
  • Cognitive Processing of Advertising
Teaching Interests

Undergraduate

  • Promotional Strategy/Marketing Communications

Graduate

  • Advertising/Promotional Management Marketing and Public Policy
  • Services Marketing
  • Marketing Concepts/Principles
Awards
  • Best Paper Award, Society of Marketing Advances. (2008)
  • Best Article Award, Journal of Advertising. (March 2008).
  • Top Reviewer Award, International Journal of Advertising. (January 2006).
  • Best Paper in the Marketing Education and Teaching Innovation Track Award, American Marketing Association Summer Educators’ Conference. (2005).
  • Faculty Excellence Award, Board of Trustees, Clemson University. (2005).
  • Service Excellence Award, College of Business and Behavioral Science, Clemson University. (May 2005).
  • Faculty Excellence Award, Board of Trustees, Clemson University. (2004).
  • Lilly Faculty Excellence Award for Outstanding Service, Department of Marketing, Clemson University. (April 2004).
  • Most Outstanding Paper, Journal of Services Marketing, Literati Club Awards for Excellence. (March 2003).
  • Exceptional Contribution by a Journal of Public Policy & Marketing Reviewer for 2001, Journal of Public Policy & Marketing. (May 2002).
  • Lilly Faculty Excellence Award for Outstanding Research, Department of Marketing, Clemson University. (May 2002).
  • Senior Scholar Research Award, College of Business and Behavioral Science, Clemson University. (May 2002).
  • Outstanding Reviewer for 2001, Journal of Advertising. (March 2002).
  • Initiated into Kappa Tau chapter of Delta Sigma Pi International Business Fraternity, Clemson University. (September 2000).
  • Outstanding Reviewer, Marketing Research Track, Society of Marketing Advances Conference. (October 1999).
  • Best Paper in the Macromarketing/Marketing History/Public Policy Track Award, American Marketing Association Summer Educators' Conference Proceedings. (August 1996).
  • Outstanding Reviewer, Journal of Marketing Theory & Practice. (April 1996).
  • Certificate of Appreciation for “Outstanding service to the Journal as an ad hoc reviewer”, Journal of the Academy of Marketing Science. (June 1994).
  • Top Paper Award, Association of Marketing Theory and Practice: Services Track. (1993).
  • Irwin Distinguished Marketing Paper Award, Advances in Marketing, Southwestern Marketing Conference Proceedings. (1989).
  • Irwin Distinguished Paper Award, Southwestern Marketing Association. (March 1989).
  • Finalist for Robert Ferber Award for Consumer Research. (July 1987).
  • Outstanding Teacher, College of Business Administration, University of Arkansas. (1987).
  • Outstanding Marketing Faculty Award, American Marketing Association, Arkansas Chapter. (1985).
  • Excellence in Teaching by a Graduate Student Award, Department of Marketing, University of Nebraska–Lincoln. (1984).
  • Doctoral Consortium Fellow, American Marketing Association. (1983).
  • Excellence in Research by a Graduate Student Award, Department of Marketing, University of Nebraska–Lincoln. (1983).
  • Best Competitive Paper in the Public Policy and Macromarketing Track Award, American Marketing Association Summer Educators' Conference Proceedings. (1982).
  • Best Competitive Paper Public Policy and Macromarketing Track Award, American Marketing Association Summer Educators' Conference. (1982).
  • Educational Psychology and Social Foundations research proposal award, University of Nebraska–Lincoln. (1979).
  • Certificate of Merit for achievement in college journalism, St. Bonaventure University. (1973).
Research