Les Carlson

Les  Carlson Photo

Les Carlson

Professor and Nathan J. Gold Distinguished Professorship
Marketing
Contact Information

CBA 317
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: +1-402-472-3156
Fax: +1-402-472-9777
lcarlson3@unl.edu

Joined the college in 2008.

Expertise
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
Education
  • Doctor of Philosophy in Business Administration, University of Nebraska–Lincoln       
Major: Marketing
Minor: Psychological and Human Development
Research Tool: Statistics
  • M.A. University of Nebraska–Lincoln
  • B.A. Midland Lutheran College, Fremont, Nebraska
Research Interests
  • Consumer Socialization
  • Environmental Advertising
  • Memory Measurement
  • Differential Effect of Advertising on Children and Parents
  • Explanations for Consumerism
  • Diffusion of Innovations
  • Cognitive Processing of Advertising
Teaching Interests

Undergraduate

  • Promotional Strategy/Marketing Communications

Graduate

  • Advertising/Promotional Management Marketing and Public Policy
  • Services Marketing
  • Marketing Concepts/Principles
Published In
Asia Pacific Journal of Marketing and Logistics
Journal of Advertising
Journal of Advertising Research
Journal of Macromarketing
Journal of Public Policy and Marketing
International Journal of Advertising
Journal of Current Issues and Research in Advertising
Marketing Theory
Advances in International Marketing
Journal of Marketing Theory and Practice
Journal of Business Research
Journal of Consumer Affairs
Journal of Consumer Psychology
Journal of the Academy of Marketing Science
Journal of Consumer Research
Journal of School Psychology
Psychology in the Schools
Journal of General Psychology





Refereed Publications
Shanahan, K. J., Hopkins, C. D., Carlson, L., Raymond, M. A. (2013). Student Identification of Academic Cheating Typology and the Link to Shoplifting Motivation. Marketing Education Review, 23, 163-178.
 
Evans, N., Carlson, L., Hoy, M. (2013). Coddling our Kids: Can Parenting Style Affect Attitudes Toward Advergames? Journal of Advertising, 42, 228-240.
 
Shanahan, K. J., Hopkins, C. D., Carlson, L., Raymond, M. A. (2012). Depictions of Self-Inflicted Versus Blameless Victims for Nonprofits Employing Print Advertisements. Journal of Advertising, 41(31). http://www.tandfonline.com/doi/abs/10.2753/JOA0091-3367410304#tabModule
 
Hopkins, C.D., Raymond, M.A., Carlson, L., Duke, C.R. (2011). Educating Students to Give Them a Sustainable Competitive Advantage in a Weak Job Market. Journal of Marketing Education, 33(3), 337-347. 10.1177/0273475311420241
 
Blackford, B. J., Gentry, J. W., Harrison, R. L., Carlson, L. (2011). The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials. Journal of Advertising, 40(4), 123-133.
 
Polonsky, M. J., Carlson, L. (2011). Exploring Links Between Publishing Performance in US Advertising Journals, International-Focused Advertising Journals, and General Marketing Journals: Around the World and in Australasia. Asia Pacific Journal of Marketing and Logistics, 23(1), 7-22.
 
Carlson, L., Laczniak, R. N., Wertley, C. (2011). Parental Style: The Implications of What We Know. Journal of Advertising Research, 51(2), 427-435.
 
Stafford, M., Reilly, T., Grove, S. J., Carlson, L. (2011). Services Advertising Revisited: Past, Present and Future. Journal of Advertising Research 50th Anniversary Issue.
 
Carlson, L., Harrison, R. L. (2010). Family Public Policy in the United States. Journal of Macromarketing, 30(4), 320-330. http://jmk.sagepub.com/content/30/4.toc
 
Fowler, A., Gao, J., Carlson, L. (2010). Public Policy and the Changing Chinese Family in Contemporary China: The Past and Present as Prologue for the Future. Journal of Macromarketing, 30(4), 342-353.
 
Shananhan, K., Hopkins, C., Carlson, L. (2010). The Unintended Consequences of Using ‘Posers’ in Nonprofit Public Service Announcements and Proposed Self-Regulatory Disclosure Solutions. Journal of Public Policy and Marketing, 29(2), 219-231. http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Public%20Policy%20Marketing/TOCS/JPPMTOC_2010.2.aspx
 
Polonsky, M., Carlson, L. (2009). Is there global inclusion of authors in the five leading advertising journals? International Journal of Advertising, 28(4), 691-714.
 
Carlson, L., Hopkins, C., Raymond, M.A., Tanner, J.T (2008). Reaching Parents to Prevent Adolescent Risky Behavior: Integrating Threat Portrayal and Parental Style. Journal of Public Policy and Marketing, 27(Fall), 149-155.
 
Kilbourne, W.E., Carlson, L. (2008). The Dominant Social Paradigm, Consumption, and Environmental Attitudes: Can Marketing Education Help? Journal of Macromarketing, 28, 106-121. http://0-jmk.sagepub.com.library.unl.edu/
 
Shanahan, K.J., Hopkins, C.H., Carlson, L. (2008). The Efficacy of the Use of Implicature and Actor Portrayal Labels by Non-Profits in Anti-Smoking Print Advertisements. Journal of Current Issues and Research in Advertising, 30(Fall), 65-78.
Awards
  • Faculty Research Award, Marketing Department, College of Business Administration, University of Nebraska-Lincoln. (2013)
  • Marketing Education Review Best Article Award, Marketing Education Review Journal. (2013)
  • Beta Theta Pi Outstanding Educator Award, UNL Chapter Beta Theta Pi. (2012)
  • Lamb, Hair McDaniel Best Paper Award - Marketing Education Track, Society of Marketing Advances Conference. (2012)
  • Best Student Conference Paper, 2012 Marketing and Public Policy Conference. (2012)
  • Outstanding Article of the Year Award for 2011, Journal of Marketing Education. 2012.
  • Kim Rotzoll Award for Advertising Ethics and Social Responsibility, American Academy of Advertising Annual Conference. (2010)
  • Best Reviewer Award, American Academy of Advertising Annual Conference. (2010)
  • Best Paper Award, Marketing Research Track, Society of Marketing Advances. (2010)
  • American Academy of Advertising's Outstanding Contribution to Research Award. (2009)
  • Best Paper Award, Society of Marketing Advances Conference. (2008)
  • Best Article Award, Journal of Advertising. (March 2008)
  • Top Reviewer Award, International Journal of Advertising. (January 2006)
  • Best Paper in the Marketing Education and Teaching Innovation Track Award, American Marketing Association Summer Educators’ Conference. (2005)
  • Faculty Excellence Award, Board of Trustees, Clemson University. (2005)
  • Service Excellence Award, College of Business and Behavioral Science, Clemson University. (May 2005)
  • Faculty Excellence Award, Board of Trustees, Clemson University. (2004)
  • Lilly Faculty Excellence Award for Outstanding Service, Department of Marketing, Clemson University. (April 2004)
  • Most Outstanding Paper, Journal of Services Marketing, Literati Club Awards for Excellence. (March 2003)
  • Exceptional Contribution by a Journal of Public Policy & Marketing Reviewer for 2001, Journal of Public Policy & Marketing. (May 2002)
  • Lilly Faculty Excellence Award for Outstanding Research, Department of Marketing, Clemson University. (May 2002)
  • Senior Scholar Research Award, College of Business and Behavioral Science, Clemson University. (May 2002)
  • Outstanding Reviewer for 2001, Journal of Advertising. (March 2002)
  • Initiated into Kappa Tau chapter of Delta Sigma Pi International Business Fraternity, Clemson University. (September 2000)
  • Outstanding Reviewer, Marketing Research Track, Society of Marketing Advances Conference. (October 1999)
  • Best Paper in the Macromarketing/Marketing History/Public Policy Track Award, American Marketing Association Summer Educators' Conference Proceedings. (August 1996)
  • Outstanding Reviewer, Journal of Marketing Theory & Practice. (April 1996)
  • Certificate of Appreciation for “Outstanding service to the Journal as an ad hoc reviewer”, Journal of the Academy of Marketing Science. (June 1994)
  • Top Paper Award, Association of Marketing Theory and Practice: Services Track. (1993)
  • Irwin Distinguished Marketing Paper Award, Advances in Marketing, Southwestern Marketing Conference Proceedings. (1989)
  • Irwin Distinguished Paper Award, Southwestern Marketing Association. (March 1989)
  • Finalist for Robert Ferber Award for Consumer Research. (July 1987)
  • Outstanding Teacher, College of Business Administration, University of Arkansas. (1987)
  • Outstanding Marketing Faculty Award, American Marketing Association, Arkansas Chapter. (1985)
  • Excellence in Teaching by a Graduate Student Award, Department of Marketing, University of Nebraska–Lincoln. (1984)
  • Doctoral Consortium Fellow, American Marketing Association. (1983)
  • Excellence in Research by a Graduate Student Award, Department of Marketing, University of Nebraska–Lincoln. (1983)
  • Best Competitive Paper in the Public Policy and Macromarketing Track Award, American Marketing Association Summer Educators' Conference Proceedings. (1982)
  • Best Competitive Paper Public Policy and Macromarketing Track Award, American Marketing Association Summer Educators' Conference. (1982)
  • Educational Psychology and Social Foundations research proposal award, University of Nebraska–Lincoln. (1979)
  • Certificate of Merit for achievement in college journalism, St. Bonaventure University. (1973)
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Research
Selected Articles:
Conference Papers: