Meike Eilert

Meike  Eilert Photo

Meike Eilert

Assistant Professor
Marketing
Contact Information

CBA 325
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: +1-402-472-3002
Fax: +1-402-472-9777
meike.eilert@unl.edu

Joined the college in June 2013.

Expertise
  • Corporate Social Responsibility
  • Marketing Strategy
Education
PhD, University of South Carolina, 2013.
Major: Marketing
 
M.Sc., Maastricht University, 2007.
Major: International Business (Strategic Marketing)
 
BA, Berufsakademie Emsland, 2006.
Major: Business (Marketing and Corporate Management)
Research Interests
Marketing Strategy, Branding, Corporate Social Responsibility
Teaching Interests
  • Marketing Research
Published In
Journal of Marketing
Strategic Management Journal

Refereed Publications
Jayachandran, S., Eilert, A., Kalaignanam, K. (2013). Product and Environmental Social Performance: Varying Effect on Firm Performance. Strategic Management Journal, 34(10), 1255-1264. http://onlinelibrary.wiley.com/doi/10.1002/smj.2054/abstract

Kalaignanam, K., Kushwaha, T., Eilert, A. (2013). The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry. Journal of Marketing, 77 (2), 41-57.
Awards
  • AMA-Sheth Foundation Doctoral Consortium Fellow. (2012).
  • Doctoral Student Research Award, University of South Carolina, Marketing Department. (2012).
  • SMA Dissertation Proposal Competition. (2012).
  • W. Pierce Liles Outstanding Doctoral Student Award, Darla Moore School of Business, University of South Carolina. (2012).
  • Fellow, ISMS Doctoral Consortium. (2011).
  • Fellow, ISMS Doctoral Consortium. (2010).
  • Best Poster Award, 2010 INFORMS Marketing Science Conference. (June 2010).