Joined the college in
- Corporate Social Responsibility
- Marketing Strategy
PhD, University of South Carolina, 2013.
M.Sc., Maastricht University, 2007.
Major: International Business (Strategic Marketing)
BA, Berufsakademie Emsland, 2006.
Major: Business (Marketing and Corporate Management)
Marketing Strategy, Branding, Corporate Social Responsibility
Journal of Marketing
Strategic Management Journal
Jayachandran, S., Eilert, A., Kalaignanam, K. (2013). Product and Environmental Social Performance: Varying Effect on Firm Performance. Strategic Management Journal, 34(10), 1255-1264. http://onlinelibrary.wiley.com/doi/10.1002/smj.2054/abstract
Kalaignanam, K., Kushwaha, T., Eilert, A. (2013). The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry. Journal of Marketing, 77 (2), 41-57.
AMA-Sheth Foundation Doctoral Consortium Fellow. (2012).
Doctoral Student Research Award, University of South Carolina, Marketing Department. (2012).
SMA Dissertation Proposal Competition. (2012).
W. Pierce Liles Outstanding Doctoral Student Award, Darla Moore School of Business, University of South Carolina. (2012).
Fellow, ISMS Doctoral Consortium. (2011).
Fellow, ISMS Doctoral Consortium. (2010).
Best Poster Award, 2010 INFORMS Marketing Science Conference. (June 2010).