Meike Eilert

Meike Eilert

Meike  Eilert Photo
Assistant Professor
Marketing
Education
PhD, University of South Carolina, 2013.
Major: Marketing
 
M.Sc., Maastricht University, 2007.
Major: International Business (Strategic Marketing)
 
BA, Berufsakademie Emsland, 2006.
Major: Business (Marketing and Corporate Management)
Expertise
  • Corporate Social Responsibility
  • Marketing Strategy
Biography
Dr. Meike Eilert received her Ph.D. in Business Administration (Marketing) from the Moore School of Business at the University of South Carolina in 2013. She has a Bachelor’s Degree in Business Administration (Management & Marketing) from the Berufsakademie Emsland in Germany and a Master’s Degree in International Business (Strategic Marketing) from Maastricht University in the Netherlands. She joined UNL in 2013.
 
Her research interests span marketing strategy and corporate social responsibility issues. She examines the influence of brands on consumer and corporate behavior and one of her projects on product recalls has appeared in Journal of Marketing. In addition, she is interested in the prosocial behavior of consumers and organizations and how others perceive these behaviors.  A project examining the impact of corporate social responsibility on firm performance has been published in Strategic Management Journal.
Vita
Eilert Vita 2014
Contact Information

CBA 325
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: +1-402-472-3002
Fax: +1-402-472-9777
meike.eilert@unl.edu

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