Contents
Patricia Kennedy
Marketing
Agribusiness
Patricia Kennedy Photo QR Code
Microsoft Tag

Patricia Kennedy

Emerita
Marketing
Contact Information

CBA 310
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: +1-402-472-2316
Fax: +1-402-472-9777
pkennedy1@unl.edu

Joined the college in 1989.

Expertise
  • Sports Marketing
  • Marketing Communication
Education
  • Ph.D., University of Oregon, 1990
  • M.B.A., University of Oregon, 1980
  • BBA, University of Oregon, 1979
Research Interests
  • Values information children obtain from advertising.
  • The effect of very thin advertising models on young people's self-esteem and body image.
  • Marketing via the Internet and WWW.
Teaching Interests
  • Marketing Communications Strategy
  • Marketing Communications Campaigns
  • Buyer/Consumer Behavior
  • Sports Marketing
Published In
  • Journal of Public Policy and Marketing
  • Journal of Marketing Theory and Practice
  • Journal of Business Research
  • Psychology & Marketing
  • Gender and Consumer Behavior
  • Advances in Consumer Research
  • Journal of Services Marketing
  • Journal of Consumer Marketing
  • Current Issues and Research in Advertising
  • Review of Marketing
Awards
  • Pinnacle Bank Faculty Award. (2006).
  • Nominated by UNL Students for Distinguished Teaching Award. (2001).
  • UNL Student Organization Advisor of the Year, UNL Student Organization. (2001).
  • UNL Student Organization Rookie Adviser of the Year. (2000).
  • Nominated by UNL Students for Distinguished Teaching Award. (1998).
  • Nominated by UNL students for Distinguished Teaching Award. (1993).
  • Outstanding Faculty Member Award, Alpha Omicron Pi, University of Nebraska. (1993).
  • Outstanding Service to Students Award, Stuart Leadership Development Program, University of Nebraska, College of Business Administration. (1993).
  • Student Organization Adviser of the Year, University of Nebraska. (1992).
  • Outstanding Faculty Adviser Award, American Marketing Association. (1991).
  • Teaching Award, Students with Disabilities, University of Nebraska. (1991).
  • Certificate of Recognition for Teaching, Phi Mu, University of Nebraska. (1990).
  • Outstanding Faculty Adviser Award, American Marketing Association. (1990).
  • Recognition for dedicated time and effort to the chapter, AMA Lincoln Chapter. (1990).
  • American Marketing Association Doctoral Consortium Fellow. (1988).
  • Finalist for the University of Oregon Award for Distinguished Teaching by Graduate Teaching Fellows. (1988).
  • Oregon Certificate of Appreciation, City of Eugene. (1988).
  • Graduate Teaching Fellow of the Year, University of Oregon, College of Business Administration. (1987).