
Department Chair & Associate Professor of Marketing
Marketing, CBA 310BP.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-5321
Fax: (402) 472-9777
E-mail:
Joined the college in 1984.
Expertise:
- International Marketing
- Marketing Management
- Retail Management
- Leadership
- Consumer Behavior
Education:
- Ph.D., University of Arkansas, 1984
- MBA, Central Missouri State University, 1978
- BS/BA, Central Missouri State University, 1972
Teaching Interests:
- International Marketing
- International Business
- Marketing Distribution
- Business Education Reform
Awards:
- College of Business Administration Advisory Board Award for Faculty of the Year. (2008).
- Phi Beta Delta International Faculty Award of the Year. (2008).
- Nominated for Outstanding Teacher Award. (2007).
- Nominated for Phi Beta Delta International Scholar of the Year. (2007).
- Nominated for Chancellor’s Award for Exemplary Service to Students. (2006).
- Contributions to Students Award, UNL Parents Association. (2005).
- Nominated for Chancellor’s Award for Exemplary Service to Students. (2005).
- Nominated for Outstanding Teacher Award. (2005).
- Nominated for the Marketing Management Association Teaching Award. (2005).
- Contributions to Students Award, UNL Parents Association. (2004).
- Faculty Appreciation Award, Greek Scholarship Appreciation UNL. (2003).
- CBA Distinguished Teaching Award. (2002).
- Contributions to Students Award, UNL Parents Association. (2002).
- Faculty Recognition, Department of Intercollegiate Athletics. (2002).
- Most Valued Professor Award, Delta Sigma Pi. (2002).
- Nominated for Outstanding Teacher Award. (2002).
- Nominated for the University Distinguished Teaching Award. (2002).
- Adopt-A-Faculty Award Recipient, Delta Sigma Pi. (2001).
- Contributions to Students Award, UNL Parents Association. (2001).
- Faculty Recognition, Department of Intercollegiate Athletics. (2001).
- Marketing Professor Contributor of the Year, Marketing Club. (2001).
- Nominated for Outstanding Teacher Award. (2001).
- University Professor of the Month, Mortar Board. (November 2001).
- Marketing Professor of the year, Marketing Club. (2000).
- Contributions to Students Award, UNL Parents Association. (1999).
- Outstanding Contributor Award, Student Advisory Board of CBA. (1998).
- Visiting Scholar, Senshu University, Tokyo, Japan. (1998).
- Academic Development and Contribution Award, Istanbul University. (1997).
- Distinguished Service Award, Patronage Conference. (1995).
- Honorary Faculty, Kyrgyz-American School (American University of Kyrgyzstan). (1995).
- Nominated for Outstanding Teacher Award. (1989).
- Outstanding Faculty Research Award. (1987).
- Outstanding Faculty Fellowship Award. (1986).
- American Marketing Association Consortium Fellow, University of Arkansas. (1983).
- Alpha Kappa Psi. (1980).
- Decision Sciences Honorary. (1980).
Research
Selected Articles:
Conference Papers:
- Human Trafficking as a Marketing System: How to Disrupt or Disable the System
- Human Trafficking: A Marketing Perspective
- Modes of Religious and Spiritual Orientation and their Relationships to Consumer Behavior
- God Found Me That Car: Marketplace Synchronicity in the Life-World of the Evangelical Christian American Consumer
- The Spiritual Quest and the Universal Effects on the Global Consumer: Are There Differences Across Cultures?
- Spiritual but not Religious: Insights from an Online Panel
- Mimetic Isomorphic Approach of Thai Collegiate Entrepreneurship Education: Can Imitating the U.S. Speed Up the Effectiveness of Thailand’s System?
- Authenticity at Gettysburg

