Graduate Chair, Professor and Maurice J. and Alice Hollman College Professorship in Marketing

Marketing, CBA 322
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-3278
Fax: (402) 472-9777
E-mail:

Joined the college in 1987.

Expertise:

• Consumer Behavior
• Cross-Cultural Issues
• Family Decision Making
• International Consumerism
• International - Asia

Education:

• D.B.A., Indiana University, 1973
• M.B.A., Indiana University, 1971
• B.S., Kansas State University, 1969

Research Interests:

• Changes in consumer behavior associated with life-event transitions
• Cross-cultural differences in consumer decision processes
• Consumer acculturation
• Family decision making

Teaching Interests:

• Buyer Behavior
• Marketing Research
• International Marketing

Published in the following:

• Journal of Marketing
• Public Opinion Quarterly
• Journal of Business Research
• Journal of Retailing
• Journal of Leisure Research
• Journal of Consumer Research
• Clothing and Textiles Research Journal
• Home Economics Research Journal
• Recherche et Applications en Marketing
• Journal of Personal Selling and Sales Management
• American Behavioral Scientist
• Journal of Public Policy and Marketing
• OMEGA, The International Journal of Management Science
• Journal of Applied Psychology
• Journal of Behavioral Decision Making
• International Business Review
• Journal of International Business Studies
• International Marketing Review
• Journal of Macromarketing
• Psychology and Marketing

Awards:

• Excellence in Graduate Education Award, University of Nebraska. (2007).
• Best Conference Paper, Macromarketing Conference. (2005).
• Slater Award, Journal of Macromarketing. (2005).
• Best Reviewer, Journal of Business Research. (2002).
• Certificate of Recognition for Contributions to Students, UNL Parents Association. (2001).
• Best Reviewer, Journal of Consumer and Marketing Research. (1997).
• Invited Faculty Participant, AMA Doctoral Consortium. (1996).
• Best Article of the Year, Journal of Personal Selling and Sales Management. (1992).
• Best Article of the Year, Journal of Personal Selling and Sales Management. (1991).
• Faculty, AMA Consortium on Teaching. (1990).
• Outstanding Graduate Teacher, Graduate Student Council, Oklahoma State University. (1986).