W.W. Marshall Professor of Marketing
Editor, Journal of Macromarketing, 2001 - 2003

Marketing, CBA 332
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-2359
Fax: (402) 472-9777
E-mail:

Joined the college in 1972.

Expertise:

• Consumer Socialization
• Information Technology & the Family
• Marketing Communication
• International Consumerism
• Macromarketing

Education:

• Ph.D., University of Florida, 1972
• M.B.A, University of Florida, 1967
• B.S.B.A, University of Florida, 1966

Research Interests:

• Consumer response to marketing communication
• Interactive communication technologies
• Consumer socialization
• Consumer communication networks
• Marketing in the former Soviet Union and Eastern Europe.

Teaching Interests:

• Marketing Communication Strategy
• Marketing Communication Campaigns
• New Product Diffusion

Published in the following:

• Journal of Consumer Affairs
• Journal of Consumer Psychology
• Journal of the Academy of Marketing Science
• Journal of Advertising
• Journal of Public Policy and Marketing
• Journal of Business Research
• Journal of Consumer Research
• Current Issues and Research in Advertising 1985
• Journal of Marketing.

Awards:

• The Erdogan Kumcu Best Paper Award, International Conference on Marketing and Development. (2005).
• Certificate of Appreciation, Marketing Department Graduate Student Association. (2000).
• Award as Founders’ Group Leader, The Rotary Club #14 Foundation, Lincoln. (1999).
• Award for Contributions to Students, The Parents Association and The Teaching Council of the University of Nebraska-Lincoln. (1999).
• Courtesy Graduate Faculty Fellow Appointment, Department of Agricultural Economics, Office of Graduate Studies, University of Nebraska-Lincoln. (January 1999).
• Faculty Associate, International Studies Program, College of Arts and Sciences, University of Nebraska – Lincoln. (1999).
• Integration of Old and New, Award for Integration of An Addition to a Building in a Historic Preservation Area (for CBA building addition), The Preservation Association of Lincoln. (March 1999).
• Nominee, Outstanding Teacher of the Year, Association of Students at the University of Nebraska-Lincoln. (1996).
• Distinguished Marketer of the Year, American Marketing Association Lincoln Chapter. (1994).
• Governor’s Recognition Award for Outstanding Leadership as Member of American Marketing Association Lincoln Chapter, Board of Directors, Governor, State of Nebraska. (1994).
• Outstanding Contributor to Students, The Parents Association and The Teaching Council of the University of Nebraska-Lincoln. (1994).
• Finalist, Award for best article, Journal of Advertising. (1990).
• National Public Service Advertising Finalist, The National Academy of Television Arts and Sciences. (1990).
• Finalist, Award for best article, Journal of Advertising. (1989).
• National Public Service Advertising Finalist, The National Academy of Television Arts and Sciences. (1989).
• Paul Harris Fellow, Lincoln Rotary Club #14. (1989).
• Finalist, Award for best article, Journal of Advertising. (1988).
• Distinguished Marketer of the Year, American Marketing Association, Lincoln Chapter. (1988).
• Marketing Faculty Special Award of Appreciation. (1988).
• Outstanding Marketing Graduate Teaching Award, Marketing Graduate Students. (1988).
• Finalist, Robert Ferber Award for Consumer Research, Journal of Consumer Research. (1987).
• National Public Service Advertising Finalist, The National Academy of Television Arts and Sciences. (1986).
• President’s Award, Association for Retarded Citizens-Capital. (1986).
• VIP Program, Specialty Advertising Association International. (1986).
• Nominee, Distinguished Teaching Award, College of Business Administration, University of Nebraska-Lincoln. (1984).
• Volunteer of the Year, Association for Retarded Citizens-Capital. (1984).
• Best Paper in Macromarketing and Public Policy, American Marketing Association Educational Conference. (1982).
• Nominee, Distinguished Teaching Award, College of Business Administration, University of Nebraska-Lincoln. (1982).
• Special President’s Award, Association for Retarded Citizens-Capital. (1981).
• Regional Winner and National Award Finalist, National Agri-Marketing Association. (1980).
• General Motors Corporation Award, Intercollegiate Marketing Competition participation. (1979).
• Kudos, Board of Regents, University of Nebraska. (1979).
• Nominee, Distinguished Teaching Award, College of Business Administration, University of Nebraska-Lincoln. (1977).
• North Central Regional Winner, National Agri-Marketing Association. (1976).