Professor of Marketing,
Nathan J. Gold Distinguished Professorship in Marketing
Marketing, CBA 317P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-3156
Fax: (402) 472-9777
E-mail:
Joined the college in 2008.
Expertise:
- Consumer Behavior
- Consumer Socialization
- Marketing Communication
- Services Marketing
Education:
- Doctor of Philosophy in Business Administration, University of Nebraska–Lincoln
Minor: Psychological and Human Development
Research Tool: Statistics
- M.A. University of Nebraska–Lincoln
- B.A. Midland Lutheran College, Fremont, Nebraska
Research Interests:
- Consumer Socialization
- Environmental Advertising
- Memory Measurement
- Differential Effect of Advertising on Children and Parents
- Explanations for Consumerism
- Diffusion of Innovations
- Cognitive Processing of Advertising
Teaching Interests:
Undergraduate
- Promotional Strategy/Marketing Communications
Graduate
- Advertising/Promotional Management Marketing and Public Policy
- Services Marketing
- Marketing Concepts/Principles
Awards:
- Best Paper Award, Society of Marketing Advances. (2008)
- Best Article Award, Journal of Advertising. (March 2008).
- Top Reviewer Award, International Journal of Advertising. (January 2006).
- Best Paper in the Marketing Education and Teaching Innovation Track Award, American Marketing Association Summer Educators’ Conference. (2005).
- Faculty Excellence Award, Board of Trustees, Clemson University. (2005).
- Service Excellence Award, College of Business and Behavioral Science, Clemson University. (May 2005).
- Faculty Excellence Award, Board of Trustees, Clemson University. (2004).
- Lilly Faculty Excellence Award for Outstanding Service, Department of Marketing, Clemson University. (April 2004).
- Most Outstanding Paper, Journal of Services Marketing, Literati Club Awards for Excellence. (March 2003).
- Exceptional Contribution by a Journal of Public Policy & Marketing Reviewer for 2001, Journal of Public Policy & Marketing. (May 2002).
- Lilly Faculty Excellence Award for Outstanding Research, Department of Marketing, Clemson University. (May 2002).
- Senior Scholar Research Award, College of Business and Behavioral Science, Clemson University. (May 2002).
- Outstanding Reviewer for 2001, Journal of Advertising. (March 2002).
- Initiated into Kappa Tau chapter of Delta Sigma Pi International Business Fraternity, Clemson University. (September 2000).
- Outstanding Reviewer, Marketing Research Track, Society of Marketing Advances Conference. (October 1999).
- Best Paper in the Macromarketing/Marketing History/Public Policy Track Award, American Marketing Association Summer Educators' Conference Proceedings. (August 1996).
- Outstanding Reviewer, Journal of Marketing Theory & Practice. (April 1996).
- Certificate of Appreciation for “Outstanding service to the Journal as an ad hoc reviewer”, Journal of the Academy of Marketing Science. (June 1994).
- Top Paper Award, Association of Marketing Theory and Practice: Services Track. (1993).
- Irwin Distinguished Marketing Paper Award, Advances in Marketing, Southwestern Marketing Conference Proceedings. (1989).
- Irwin Distinguished Paper Award, Southwestern Marketing Association. (March 1989).
- Finalist for Robert Ferber Award for Consumer Research. (July 1987).
- Outstanding Teacher, College of Business Administration, University of Arkansas. (1987).
- Outstanding Marketing Faculty Award, American Marketing Association, Arkansas Chapter. (1985).
- Excellence in Teaching by a Graduate Student Award, Department of Marketing, University of Nebraska–Lincoln. (1984).
- Doctoral Consortium Fellow, American Marketing Association. (1983).
- Excellence in Research by a Graduate Student Award, Department of Marketing, University of Nebraska–Lincoln. (1983).
- Best Competitive Paper in the Public Policy and Macromarketing Track Award, American Marketing Association Summer Educators' Conference Proceedings. (1982).
- Best Competitive Paper Public Policy and Macromarketing Track Award, American Marketing Association Summer Educators' Conference. (1982).
- Educational Psychology and Social Foundations research proposal award, University of Nebraska–Lincoln. (1979).
- Certificate of Merit for achievement in college journalism, St. Bonaventure University. (1973).
Research
Selected Articles:
- Comment: The Current State of Advertising to Children
- Perspectives on the Field of Advertising: Insights from the American Academy of Advertising Research Outstanding Contribution to Advertising Award Winners
- Identifying and Evaluating the Skills that Marketing Graduates Need for Entry-Level Sales Positions: Perceptions of Marketing Practitioners
- On Reviewing
- Understanding Parental Beliefs and Attitudes about Children's Sexual Behavior: Insights from Parental Style
- Comparing the Application of IMC in Magazine Ads across Product Type and Time
- Qualitative versus Quantitative Research Traditions: A Needless and Useless Debate That Hampers Advertising and Marketing Knowledge Development
- Reaching Parents to Prevent Adolescent Risky Behavior: Integrating Threat Portrayal and Parental Style
- Use, Misuse, and Abuse of Content Analysis in Public Policy/Consumer Interest Research
- The Dominant Social Paradigm, Consumption, and Environmental Attitudes: Can Marketing Education Help?
- The Efficacy of the Use of Implicature and Actor Portrayal Labels by Non-Profits in Anti-Smoking Print Advertisements
Conference Papers:
- Losing My Good Name: Teens, Online Privacy, and Identity Theft
- A Longitudinal Examination of Website Emphasis in Print Ads for Services vs Goods: An IMC Investigation.
- Assessing Hiring Criteria Across Sales Managers and Sales Representatives: Implications for Marketing Education
- Parental Involvement in Teen Risk Avoidance
- An Examination of IMC at the Tactical Level: Differences Across Time and Product Type
- Parenting Styles and Raising Abstinent Children
- Insights from the Decision Makers: An Analysis of the Skills that Marketing Graduates Need for Entry Level Sales Positions
- Marketing Communications and Young People: Perspectives on Consumer Socialization and Social Comparison
- Marketing and Consumer Issues in Public Policy: Smoking and Recycling
- Antecedents to Intent to Donate for Non- Profits Employing Print Advertisements.
- Building Community and Strengthening the Marketing Discipline
- Building Customer Relationships through Direct Response: An IMC Investigation of Services vs Goods Utilization over Time.
- Demobilization of the Consumer? The Effects of Negative Product Advertising on Purchase Intentions,
- Environmental Advertising Claims: Bogus, Bewildering, or Believable?
- Is there Global Inclusion in Publishing in the Five Leading Advertising Journals and Does this Relate to General Publishing Performance: A Regional Comparison
- Who Are You? Teens, Online Privacy, and Identity Theft
