Associate Professor of Marketing
Marketing, CBA 324P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-2381
Fax: (402) 472-9777
E-mail:
Joined the college in 1987.
Expertise:
- Customer Relationship Marketing
- Database Marketing
- Market Research
- Services Marketing
Education:
- Ph.D., Ohio State University, 1982
- M.A., Ohio State University, 1979
- B.A., Rice University, 1973
Research Interests:
- Measurement
- Services Marketing and CRM
- Database Marketing
Teaching Interests:
- Database Marketing and CRM
- Marketing Research
- Measurement
Awards:
- Marketer of the Month, Amercian Marketing Association, Lincoln Chapter. (August 2009).
- James A. Lake Academic Freedom Award, UNL Faculty Senate. (April 2006).
- Fulbright Senior Specialist Grant, 2005, Universidade Nova de Lisboa, Higher Institute for Statistics and Information Management, Lisbon, Portugal.
- Service Award, UNL American Marketing Association Collegiate Chapter, 2002
- Fulbright Award, Teaching and Research, Winter of 1999, Universidade Nova de Lisboa, Higher Institute for Statistics and Information Management, Lisbon, Portugal.
- Outstanding Service to Students Award, Stuart Leadership Development Program/College of Business, University of Nebraska-Lincoln. (1980, 1990, 1993).
Research
Selected Articles:
- The Role of Communication and Trust in Consumer Loyalty: An Extension of the European Customer Satisfaction Index Model
- Methodologies to Determine Class Sizes for Fair Faculty Work Load in Web Courses
- Service Personalization and Loyalty
- Causes and Consequences of Grudge-Holding in Service Relationships.
- Does Fair Trade Deliver on Its Core Value Proposition? Impacts on Educational Attainment and Health in Three Countries.
- The Role of Customer Powerlessness with Service Failure and Recovery
- Is personalization of services always a good thing? Exploring the role of technology-mediated personalization (TMP) in service relationships.
- Customer Perceptions and Sustained Usage of Recommender Systems
- Customer Branding of Commodity Products: The Customer-Developed Brand.
- The Cross-National Market in Human Beings
Conference Papers:
- Human Trafficking: A Marketing Perspective
- Market Analysis in Technology Transfer
- Modes of Religious and Spiritual Orientation and their Relationships to Consumer Behavior
- God Found Me That Car: Marketplace Synchronicity in the Life-World of the Evangelical Christian American Consumer
- The Spiritual Quest and the Universal Effects on the Global Consumer: Are There Differences Across Cultures?
- Spiritual but not Religious: Insights from an Online Panel
- Toward a Conceptualization of Technology-Mediated Personalization
- Human Trafficking as a Marketing System: How to Disrupt or Disable the System
- Does Personalized Recommendation Service Increase Customer Loyalty?
- Human Trafficking (Plenary Session)
