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College of Business Administration

Robert A Mittelstaedt

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Robert A Mittelstaedt
Marketing
Agribusiness
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Robert A Mittelstaedt

Professor of Marketing - Emeritus
Marketing
Contact Information

CBA 327
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: +1-402-472-3378
Fax: +1-402-472-9777
rmittelstaedt1@unl.edu

Joined the college in 1973.

Education
Ph.D., University of Minnesota, 1966 M.A., University of Arizona, 1960 B.S., University of South Dakota, 1958
Research Interests
The nature of competition, the structure of distribution systems and the use of incentives within those systems, the diffusion of innovations, and intellectual property protection.
Teaching Interests
Macromarketing, Public Policy, and Strategy.
Published In
Journal of Macromarketing; Journal of Marketing Channels; Journal of Business Research; Journal of the Academy of Marketing Science; Journal of Insurance Issues and Practices; Journal of Consumer Research; Journal of Marketing Research; Quarterly Journal of Business and Economics; California Management Review; Southern Journal of Business; International Marketing Review; Journal of Public Policy and Marketing.