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Ravi Sohi
Marketing
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Ravi Sohi

Professor of Marketing & Steinhart Foundation Distinguished Professor of Business
Interim Director of the Center for Sales Excellence
Marketing
Contact Information

CBA 318
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: +1-402-472-3374
Fax: +1-402-472-9777
ravisohi@unl.edu

Joined the college in August 1991.

Expertise
  • Business-to-Business Marketing
  • E-Commerce Marketing
  • International Marketing
  • Marketing Channels Management
  • Sales Management
Education
  • Ph.D. (Marketing) – University of Wisconsin-Madison
  • M.S. (Marketing) – University of Wisconsin-Madison
  • M.M.S. (Operations Management) – J.B.I.M.S.,University of Bombay, India
  • B.E.(Hons) (Mechanical Engineering) – B.I.T.S. Pilani, India
Research Interests
  • Business-to-Business Marketing
  • Sales Management
  • Marketing Strategy
Teaching Interests
  • Channels of Distribution
  • Marketing Management
  • Sales Management
  • e-Commerce
Published In
  • Journal of Marketing
  • Strategic Management Journal
  • Journal of the Academy of Marketing Science
  • Journal of Retailing
  • International Journal of Research in Marketing
  • Journal of Business Research
  • Journal of Personal Selling and Sales Management
  • Journal of Macromarketing
  • Psychology and Marketing
  • European Journal of Marketing
  • Journal of Business and Industrial Marketing
  • Journal of Marketing Theory and Practice
Awards
  • Louis W. Stern Award, American Marketing Association (2012).
  • Distinguished Teaching Award, College of Business Administration, University of Nebraska-Lincoln. (1997, 1998, 2009).
  • Certificate of Recognition for Contribution to Students, University of Nebraska-Lincoln Parents Association. (2007, 2010, 2011).
  • Seacrest Fellow, College of Business Administration, University of Nebraska-Lincoln. (2005).
  • Faculty Research Award, College of Business Administration, University of Nebraska-Lincoln. (2004).
  • Faculty Research Award, Marketing Department, College of Business Administration, University of Nebraska-Lincoln . (2003).
  • Recognized for dedication to students, AMA's Collegiate Chapter. (2001).
  • Marketing Professor of the Year, Student Marketing Club. (1999).
  • National Award for Excellence in Reviewing, Journal of Personal Selling and Sales Management. (1998).
  • Award for Outstanding Student Organization Advisor, University of Nebraska. (1995).
  • Recognition Award for Outstanding Leadership as a member of the AMA Lincoln Chapter's Board of Directors, Governor's of Nebraska. (1995).
  • Award for Outstanding Student Organization Advisor, University of Nebraska. (1994).
  • Award for Outstanding Service to Students, Stuart Leadership Development Program. (1993).
  • Award for Service as Advisor to the Marketing Club, University of Nebraska. (1993).
  • National Award to the Lincoln Chapter for Outstanding College Relationships, AMA. (1993).
  • Fellow to the Albert Haring Symposium, University of Wisconsin-Madison. (1989).
Research
Selected Articles: