Assistant Professor of Marketing
Marketing

Contact Information

CBA 321
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: +1-402-472-0660
Fax: +1-402-472-9777
scott.friend@unl.edu

Joined the college in August 2010.

Expertise

• Business-to-Business Marketing
• Customer Relationship Marketing
• Sales Management

Education

• Ph.D., Georgia State University
• M.S., Georgia State University
• B.B.A., The University of Georgia

Research Interests

• Personal Selling
• Sales Management
• Buyer-Seller Relationships
• Business-to-Business Marketing

Teaching Interests

• Professional Selling
• Sales Force Management
• Business-to-Business Marketing

Published In

• Journal of Business Research
• Journal of Personal Selling & Sales Management
• The Journal of Selling & Major Account Management
• International Journal of Pharmaceutical and Healthcare Marketing

Awards

• 2012, Delta Sigma Pi Outstanding Faculty Award
• 2011, American Marketing Association Sales SIG Dissertation Award Winner
• 2010, Beta Theta Pi Outstanding Educator
• 2009, Society for Marketing Advances Doctoral Dissertation Proposal Competition Runner-Up
• 2009, Emerald Literari Network Highly Commended Award (IJPHM)
• 2009, Emerald Literari Network Outstanding Reviewer Award (IJPHM)