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College of Business Administration

Sanford L Grossbart

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Sanford L Grossbart
Marketing
Agribusiness
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Sanford L Grossbart

Emeritus
Editor, Journal of Macromarketing, 2001 - 2003
Marketing
Contact Information

CBA 332
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: +1-402-472-2359
Fax: +1-402-472-9777
sgrossbart1@unl.edu

Joined the college in 1972.

Expertise
  • Consumer Socialization
  • Information Technology & the Family
  • Marketing Communication
  • International Consumerism
  • Macromarketing
Education
  • Ph.D., University of Florida, 1972
  • M.B.A, University of Florida, 1967
  • B.S.B.A, University of Florida, 1966
Research Interests
  • Consumer response to marketing communication
  • Interactive communication technologies
  • Consumer socialization
  • Consumer communication networks
  • Marketing in the former Soviet Union and Eastern Europe.
Teaching Interests
  • Marketing Communication Strategy
  • Marketing Communication Campaigns
  • New Product Diffusion
Published In
  • Journal of Consumer Affairs
  • Journal of Consumer Psychology
  • Journal of the Academy of Marketing Science
  • Journal of Advertising
  • Journal of Public Policy and Marketing
  • Journal of Business Research
  • Journal of Consumer Research
  • Current Issues and Research in Advertising 1985
  • Journal of Marketing.
Awards
  • The Erdogan Kumcu Best Paper Award, International Conference on Marketing and Development. (2005).
  • Certificate of Appreciation, Marketing Department Graduate Student Association. (2000).
  • Award as Founders’ Group Leader, The Rotary Club #14 Foundation, Lincoln. (1999).
  • Award for Contributions to Students, The Parents Association and The Teaching Council of the University of Nebraska-Lincoln. (1999).
  • Courtesy Graduate Faculty Fellow Appointment, Department of Agricultural Economics, Office of Graduate Studies, University of Nebraska-Lincoln. (January 1999).
  • Faculty Associate, International Studies Program, College of Arts and Sciences, University of Nebraska – Lincoln. (1999).
  • Integration of Old and New, Award for Integration of An Addition to a Building in a Historic Preservation Area (for CBA building addition), The Preservation Association of Lincoln. (March 1999).
  • Nominee, Outstanding Teacher of the Year, Association of Students at the University of Nebraska-Lincoln. (1996).
  • Distinguished Marketer of the Year, American Marketing Association Lincoln Chapter. (1994).
  • Governor’s Recognition Award for Outstanding Leadership as Member of American Marketing Association Lincoln Chapter, Board of Directors, Governor, State of Nebraska. (1994).
  • Outstanding Contributor to Students, The Parents Association and The Teaching Council of the University of Nebraska-Lincoln. (1994).
  • Finalist, Award for best article, Journal of Advertising. (1990).
  • National Public Service Advertising Finalist, The National Academy of Television Arts and Sciences. (1990).
  • Finalist, Award for best article, Journal of Advertising. (1989).
  • National Public Service Advertising Finalist, The National Academy of Television Arts and Sciences. (1989).
  • Paul Harris Fellow, Lincoln Rotary Club #14. (1989).
  • Finalist, Award for best article, Journal of Advertising. (1988).
  • Distinguished Marketer of the Year, American Marketing Association, Lincoln Chapter. (1988).
  • Marketing Faculty Special Award of Appreciation. (1988).
  • Outstanding Marketing Graduate Teaching Award, Marketing Graduate Students. (1988).
  • Finalist, Robert Ferber Award for Consumer Research, Journal of Consumer Research. (1987).
  • National Public Service Advertising Finalist, The National Academy of Television Arts and Sciences. (1986).
  • President’s Award, Association for Retarded Citizens-Capital. (1986).
  • VIP Program, Specialty Advertising Association International. (1986).
  • Nominee, Distinguished Teaching Award, College of Business Administration, University of Nebraska-Lincoln. (1984).
  • Volunteer of the Year, Association for Retarded Citizens-Capital. (1984).
  • Best Paper in Macromarketing and Public Policy, American Marketing Association Educational Conference. (1982).
  • Nominee, Distinguished Teaching Award, College of Business Administration, University of Nebraska-Lincoln. (1982).
  • Special President’s Award, Association for Retarded Citizens-Capital. (1981).
  • Regional Winner and National Award Finalist, National Agri-Marketing Association. (1980).
  • General Motors Corporation Award, Intercollegiate Marketing Competition participation. (1979).
  • Kudos, Board of Regents, University of Nebraska. (1979).
  • Nominee, Distinguished Teaching Award, College of Business Administration, University of Nebraska-Lincoln. (1977).
  • North Central Regional Winner, National Agri-Marketing Association. (1976).