Joined the college in
- Consumer Behavior
- International Marketing
Ph.D., University of Utah, 2005
B.S., Fudan University (Shanghai, China), 2000
Consumer Culture Theory
Cultural Aspects of Consumption & Branding
Market Development in Emerging Economies
Journal of Retailing
Journal of Consumer Research
Journal of Advertising
Journal of Advertising Research
Journal of Consumer Affairs
Wang, J., Zhao, X., Li, J. (2013). Group Buying: A Strategic Form of Consumer Collective. Journal of Retailing, 89(3), 338-351.
Zhao, X., Wang, J. (2011). Regulating Political Symbols: China's Advertising Law and Politicized Advertising. Journal of Advertising Research, 51(4), 621-633.
Wang, J., Zhao, X., Li, J. (2011). Team Purchase: A Case of Consumer Empowerment in China. Journal of Consumer Affairs, 45(3), 528-538.
Zhao, X., Belk, R. W. (2008). Politicizing Consumer Culture: Advertising's Appropriation of Political Ideology in China's Social Transition. Journal of Consumer Research, 35(2), 231-244.
Zhao, X., Belk, R. W. (2008). Advertising Consumer Culture in 1930's Shanghai: Globalization and Localization in Yuefenpai. Journal of Advertising, 37(2), 45-66.
Runner-up, Sidney J. Levy Award. (2009)
Shirley M. Lee Research Excellence Award, Shidler College of Business, University of Hawaii at Manoa. (2007)
Doctoral Student Teaching Excellence Award, Marketing Department, University of Utah. (2005)
Winner of the ACR/Sheth Foundation Dissertation Competition for 2003 Best Public Purpose Research. (2003)
Winner of the ACR/Sheth Foundation Dissertation Competition for 2003 Best Cross-Cultural Research. (2003)
American Marketing Association Sheth Foundation Doctoral Consortium Fellow. (2003)
Robert Mittelstaedt Doctoral Symposium Representative, University of Nebraska-Lincoln, (2002)