Xin Zhao

Assistant Professor
Marketing
Contact Information

CBA 323
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: +1-402-472-6638
Fax: +1-402-472-9777
xinzhao@unl.edu

Joined the college in August 2012.

Expertise
  • Consumer Behavior
  • International Marketing
Education
Ph.D., University of Utah, 2005

B.S., Fudan University (Shanghai, China), 2000
Research Interests
  • Consumer Culture Theory
  • Cultural Aspects of Consumption & Branding
  • Market Development in Emerging Economies
Teaching Interests
  • Global/International Marketing
  • Consumer Behavior
  • Marketing Research
  • Branding
Published In
Journal of Retailing
Journal of Consumer Research
Journal of Advertising

Journal of Advertising Research
Journal of Consumer Affairs
Awards
  • Runner-up, Sidney J. Levy Award. (2009)
  • Shirley M. Lee Research Excellence Award, Shidler College of Business, University of Hawaii at Manoa. (2007)
  • Doctoral Student Teaching Excellence Award, Marketing Department, University of Utah. (2005)
  • Winner of the ACR/Sheth Foundation Dissertation Competition for 2003 Best Public Purpose Research. (2003)
  • Winner of the ACR/Sheth Foundation Dissertation Competition for 2003 Best Cross-Cultural Research. (2003)
  • American Marketing Association Sheth Foundation Doctoral Consortium Fellow. (2003)
  • Robert Mittelstaedt Doctoral Symposium Representative, University of Nebraska-Lincoln, (2002)