Xin Zhao

Xin  Zhao Photo

Xin Zhao

Assistant Professor
Contact Information

CBA 323
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: +1-402-472-6638
Fax: +1-402-472-9777

Joined the college in August 2012.

  • Consumer Behavior
  • International Marketing
Ph.D., University of Utah, 2005

B.S., Fudan University (Shanghai, China), 2000
Research Interests
  • Consumer Culture Theory
  • Cultural Aspects of Consumption & Branding
  • Market Development in Emerging Economies
Teaching Interests
  • Global/International Marketing
  • Consumer Behavior
  • Marketing Research
  • Branding
Published In
Journal of Retailing
Journal of Consumer Research
Journal of Advertising

Journal of Advertising Research
Journal of Consumer Affairs
Refereed Publications
Wang, J., Zhao, X., Li, J. (2013). Group Buying: A Strategic Form of Consumer Collective. Journal of Retailing, 89(3), 338-351.
Zhao, X., Wang, J. (2011). Regulating Political Symbols: China's Advertising Law and Politicized Advertising. Journal of Advertising Research, 51(4), 621-633.
Wang, J., Zhao, X., Li, J. (2011). Team Purchase: A Case of Consumer Empowerment in China. Journal of Consumer Affairs, 45(3), 528-538.
Zhao, X., Belk, R. W. (2008). Politicizing Consumer Culture: Advertising's Appropriation of Political Ideology in China's Social Transition. Journal of Consumer Research, 35(2), 231-244.

Zhao, X., Belk, R. W. (2008). Advertising Consumer Culture in 1930's Shanghai: Globalization and Localization in Yuefenpai. Journal of Advertising, 37(2), 45-66.
  • Runner-up, Sidney J. Levy Award. (2009)
  • Shirley M. Lee Research Excellence Award, Shidler College of Business, University of Hawaii at Manoa. (2007)
  • Doctoral Student Teaching Excellence Award, Marketing Department, University of Utah. (2005)
  • Winner of the ACR/Sheth Foundation Dissertation Competition for 2003 Best Public Purpose Research. (2003)
  • Winner of the ACR/Sheth Foundation Dissertation Competition for 2003 Best Cross-Cultural Research. (2003)
  • American Marketing Association Sheth Foundation Doctoral Consortium Fellow. (2003)
  • Robert Mittelstaedt Doctoral Symposium Representative, University of Nebraska-Lincoln, (2002)