Xin Zhao

Assistant Professor
Marketing

Contact Information

CBA 323
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: +1-402-472-6638
Fax: +1-402-472-9777
xinzhao@unl.edu

Joined the college in August 2012.

Expertise

• Consumer Behavior
• International Marketing

Education

Research Interests

• Consumer Culture Theory
• Politicized Consumption & Branding
• Market Development in Emerging Economies

Teaching Interests

• Global/International Marketing
• Consumer Behavior
• Marketing Research
• Branding

Published In

Awards

• Runner-up, Sidney J. Levy Award. (2009)
• Shirley M. Lee Research Excellence Award, Shidler College of Business, University of Hawaii at Manoa. (2007)
• Doctoral Student Teaching Excellence Award, Marketing Department, University of Utah. (2005)
• Winner of the ACR/Sheth Foundation Dissertation Competition for 2003 Best Public Purpose Research. (2003)
• Winner of the ACR/Sheth Foundation Dissertation Competition for 2003 Best Cross-Cultural Research. (2003)
• American Marketing Association Sheth Foundation Doctoral Consortium Fellow. (2003)
• Robert Mittelstaedt Doctoral Symposium Representative, University of Nebraska-Lincoln, (2002)

Research