Breakfast, Lunch and Snacks Included
In this 2-day program you will discover new ways to innovate and problem-solve through Design Thinking and business model innovation using a proven, human-centered, rapid prototyping approach. You will learn this established, systematic method of new product development, discover how to conduct effective brainstorming sessions, engage in fast and effective experimentation and small-scale testing, and acquire the perspective and tools to identify, document and present new opportunities and business solutions efficiently and practically.
There are no prerequisites – the program is for anyone who wants to learn how to generate new ideas, products or processes,
or who is tasked with solving problems in a creative and inclusive way. The Design Thinking approach is relevant to anyone in any field,
from manufacturing to professional services to entrepreneur. The approach can be scaled to any level within an organization, from
shop-floor employee to the executive suite, and can be used by both individuals and groups.
This 2-day course will be “learning by doing”: intensive, experiential, and highly interactive. You will learn the Design Thinking method and,
during activities-based learning, you will understand how to analyze and solve problems in a human-centered way, and how to translate your ideas
into compelling and workable solutions. You will be able to apply what you have learned immediately in your workplace and on the second day of the
program you will receive feedback on your ideas from our faculty.
Dr. Samuel A. Nelson earned his Ph.D. in management from the University of Nebraska–Lincoln in 2011. He joined the college in 2012 and serves as the Director of the Center for Entrepreneurship since April 2015. His research interests include corporate persona, entrepreneurship education and psychological capital. Nelson was integral in the design of the UNL entrepreneurship curriculum.
Dr. Samantha Fairclough is Associate Director of the Center for Entrepreneurship and assistant professor of practice in management. She earned her Ph.D. in management from the University of Oxford in 2009. Her research interests include the creation and maintenance of elite organizational groups, the factors which influence clients’ choice of professional service provider, and the cultural and social factors that enable or constrain innovation and entrepreneurship.