Strategic Growth and Marketing Certificate Program

Executive Education - Start Turning Ideas Into Action

Strategic Growth and Marketing Executive Certificate

August 14-16 at the Center for Entrepreneurship 1320 Q Street

Program Cost: $2,450

Includes all program materials and online support

Ravi Sohi teaching

This intense three-day program provides managers and entrepreneurs an opportunity to learn how to identify and develop new market opportunities. Participants will gain insights on:

• Identifying customer needs

• Segmenting markets and choosing priority segments

• Creating value propositions for the products and services offered

• Developing a feasible business model

• Assessing and managing competition

• Strategies for growth

Upon the completion of this program, you will receive an Executive Certificate in Strategic Growth Marketing from the College of Business.

Program Facilitators

Ravi Sohi

Ravi Sohi

Dr. Ravi Sohi is a Professor of Marketing and the Robert D. Hays Distinguished Chair of Sales Excellence and director of the Center for Sales Excellence in the College of Business Administration at UNL. Sohi joined UNL in 1991 and has held many leadership roles and won numerous teaching awards during his tenure at CBA. Prior to joining academia, Sohi spent several years in industry working in sales and marketing positions and has many years of experience teaching executives. Many of his students have included middle and senior level managers from companies such as Best Buy, Gallup, Marriott, Microsoft, Pfizer, Stryker, and Toyota.

Amit Saini

Laura McLeod

Dr. Amit Saini is an Associate Professor of Marketing and W.W. Marshall College Professor at UNL. Amit joined UNL in 2003 and conducts research in the areas of management of marketing technologies (CRM, e-commerce, B2B Electronic Markets), business-to-business marketing, and marketing ethics. Amit teaches Marketing Strategy at the undergraduate, MBA, and Ph.D. levels and has been a recipient of numerous teaching awards at UNL. His industry experience includes quantitative market research and IT sales management.

Contact

Unlu, Emre
Executive Director of Executive Education
CoB 201 H
P.O. Box 880490
Lincoln, NE 68588-0490
Mailing Address
University of Nebraska–Lincoln
Department of Finance
P.O. Box 880490
Lincoln, NE 68588-0490
Shipping Address
University of Nebraska–Lincoln
Department of Finance
CoB 423
730 N. 14th Street
Lincoln, NE 68588-0490