Includes all program materials and online support
This intense two-day program provides managers and entrepreneurs an opportunity to learn how to
identify and develop new market opportunities as well as cultivate growth in existing markets. Participants will gain insights on:
• Identifying customer needs
• Segmenting markets and choosing priority segments
• Creating value propositions for the products and services offered
• Developing a feasible business model
Upon the completion of this program, you will receive an Executive Certificate in Strategic Growth Marketing from the College of Business.
This program is designed for professionals who are responsible for aiding growth in their organization.
Dr. Ravi Sohi is a Professor of Marketing and the Robert D. Hays Distinguished Chair of Sales Excellence and director
of the Center for Sales Excellence in the College of Business at UNL. Sohi joined UNL in 1991 and has held
many leadership roles and won numerous teaching awards during his tenure at the college. Prior to joining academia, Sohi spent several
years in industry working in sales and marketing positions and has many years of experience teaching executives. Many of his
students have included middle and senior level managers from companies such as Best Buy, Gallup, Marriott, Microsoft,
Pfizer, Stryker, and Toyota.