Research

Use, Misuse, and Abuse of Content Analysis in Public Policy/Consumer Interest Research

While possessing a long and respected history as a research method, content analysis studies attempting to address issues of the consumers' interests often are published with invalid conclusions or implications. This essay offers that the source of these problems is rooted in inferring causal relations from what is nothing more than descriptive data.

Publication Information
Article Title: Use, Misuse, and Abuse of Content Analysis in Public Policy/Consumer Interest Research
Journal: Journal of Consumer Affairs (Apr, 2008)
Vol 42(1), pp. 100-105
Author(s): Carlson, Les
Researcher Information
    
Carlson, Les
Carlson, Les
Professor and Nathan J. Gold Distinguished Professorship
Expertise:
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
Marketing
CoB 345K
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-3156
Fax: (402) 472-9777
lcarlson3@unl.edu