Research

Identifying and Evaluating the Skills that Marketing Graduates Need for Entry-Level Sales Positions: Perceptions of Marketing Practitioners

No summary available.

Publication Information
Article Title: Identifying and Evaluating the Skills that Marketing Graduates Need for Entry-Level Sales Positions: Perceptions of Marketing Practitioners
Journal: Journal of Marketing Education (2006)
28, 43-55
Author(s): Carlson, Les;  Hopkins, C.;  Raymond, M.A.
Researcher Information
    
Carlson, Les
Carlson, Les
Professor and Nathan J. Gold Distinguished Professorship
Expertise:
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
Marketing
CoB 345K
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-3156
Fax: (402) 472-9777
lcarlson3@unl.edu