Factors Influencing Suppliers’ Participation in Private Electronic Markets

This study is intended to identify factors, which influence suppliers’ participation in the private electronic market (PEM). The results of this study show that many suppliers do not recognize the potential benefits that PEM could offer and they do not believe their off-line relationships with a buyer could be transferred to on-line. Thus, buyers need to convince their suppliers that PEM is not just a price based marketplace but instead a business model where mutual benefits can be achieved based on existing trust relationships between a buyer and limited number of qualified suppliers.

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	Lee, Sang M Emeritus Expertise: Entrepreneurship Information Systems International - Europe International - South and Central America International - Asia Management CBA 251 P.O. Box 880491 University of Nebraska-Lincoln Lincoln, NE 68588-0491, USA Phone: (402) 472-3915 Fax: (402) 472-5855 slee1@unl.edu	Lee, Sang M	Management