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3, 291–304

Creating Meaning on Main Street: Towards a Model of Place Branding

Place Branding and Public Diplomacy (2007)

Grossbart, Sanford L.
Pryor, S.

No summary available.

More By These Authors:

Macromarketing: Past, Present, and Possible Future

Ethnography of an American Main Street

Sanford L. Grossbart
W.W. Marshall Professor of Marketing Editor, Journal of Macromarketing, 2001 - 2003

Department: Marketing

Ph.D., University of Florida, 1972

M.B.A, University of Florida, 1967

B.S.B.A, University of Florida, 1966

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