Research

Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context

Publication Information
Article Title: Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context
Journal: Journal of Macromarketing (2014)
34(3), 332-348
Author(s): Cummins, S.;  Reilly, T.;  Carlson, Les;  Grove, S. J.;  Dorsch, M. J.
Researcher Information
    
Carlson, Les
Carlson, Les
Professor and Nathan J. Gold Distinguished Professorship
Expertise:
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
Marketing
CoB 345K
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-3156
Fax: (402) 472-9777
lcarlson3@unl.edu