Research

Deception in Cosmetics Advertising: Examining Cosmetics Advertising Claims in Fashion Magazine Ads

Publication Information
Article Title: Deception in Cosmetics Advertising: Examining Cosmetics Advertising Claims in Fashion Magazine Ads
Journal: Journal of Global Fashion Marketing (2015)
6
Author(s): Fowler, J. G.;  Reisenwitz, T. G.;  Carlson, Les
Researcher Information
    
Carlson, Les
Carlson, Les
Professor and Nathan J. Gold Distinguished Professorship
Expertise:
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
Marketing
CoB 345K
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-3156
Fax: (402) 472-9777
lcarlson3@unl.edu