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Article

Vol. 43 No. 4
The role of exogenous factors in technology acceptance: The case of object-oriented technology
Information and Management (2006)

 


In spite of many theoretical models, the role of exogenous factors in accepting object-oriented technology has not been satisfactorily demonstrated. By comparing two competing models, our study examined the role and location of exogenous variables in explaining user acceptance of object-oriented technology. Based on the results, we developed a new model that combined the key ideas of both TAM and TPB and showed that both models are necessary in understanding the unique role of each exogenous variable.



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About the Researcher
Sang M. Lee
Chair of the Management Department University Eminent Scholar Firstier Bank Distinguished University Professor Executive Director, Nebraska Center for Entrepreneurship Executive Director, UNL/IBM Global Hub for On Demand Innovation Executive Director, Center for Albanian Studies President, Pan-Pacific Business Association Editor-in-Chief, Service Business: An Internationl Journal Senior Scientist, The Gallup Organization

Department: Management

BA (Economics), Seoul National University, Korea, 1961
MBA, Miami University (Ohio), 1963
Ph. D. (Management), University of Georgia, 1969
 
About the Researcher
Silvana Trimi
Associate Professor of Management Information Systems

Department: Management

Ph.D. - Management Information Systems, University of Nebraska -Lincoln, 2001. M.A. - Business Administration, University of Nebraska - Lincoln, 1997. B.S. - Finance, University of Tirana, Albania, 1989
 



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