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1:3, 181-194
Data Mining in Business Services
Service Business

 

Data mining applies traditional statistical tools as well as artificial intelligence algorithms to the analysis of large datasets. Data mining has proven very effective in many fields, including business. This paper reviews applications of data mining relevant to the service industry, and demonstrates primary business functions and data mining methods. Typical industry data mining process is described, analytic tools are reviewed, and major software tools noted.
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About the Researcher
David L. Olson
James & H.K. Stuart Chancellor's Distinguished Chair

Department: Management

Ph.D. - General Business at the University of Nebraska Lincoln in 1981
M.B.A. - Kearney State College in 1978
B.S. Mathematics at South Dakota School of Mines & Technology in 1966
 



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