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Article

Vol. 9, No. 6, June 2008, 344-376
An Experimental Study on Ubiquitous Commerce Adoption: Impact of Personalization and Privacy Concerns
Journal of Association for Information Systems

 

Co-authored by Hong Sheng, Fiona Fui-Hoon Nah, and Keng Siau

Ubiquitous commerce (u-commerce) represents “anytime, anywhere” commerce. U-commerce can provide a high level of personalization, which can bring significant benefits to customers. However, privacy is a major concern to customers and an obstacle to the adoption of u-commerce. This research examines how personalization and context can impact customers’ privacy concerns as well as intention to adopt u-commerce applications. As u-commerce is new and emerging, we used the scenario-based approach to operationalize personalization and context in an experimental study. The experimental results show that the effects of personalization on customers’ privacy concerns and adoption intention are situation dependent.
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About the Researcher
Fiona Nah
Associate Professor of Management (MIS) Co-founder and Past Chair, Association for Information Systems Special Interest Group on Human Computer Interaction

Department: Management

Ph.D. in Management Information Systems, University of British Columbia, Vancouver, British Columbia, Canada
 
About the Researcher
Keng L. Siau
E.J. Faulkner Professor of MIS and Full Professor of Management Editor-in-Chief, Journal of Database Management North America Regional Editor, Requirements Engineering Co-Editor-in-Chief, Advances in Database Research Book Series Director, UNL-IBM Global Innovation Hub

Department: Management

Professor Keng Siau received his Ph.D. degree in Business Administration in 1996 from the University of British Columbia (UBC) (in Vancouver, Canada) where he majored in Management Information Systems (MIS) and minored in Cognitive Psychology. UBC is a top research university in Canada and consistently ranked as one of the best research schools in the world. Professor Siau's M.S. and B.S. (Hons) degrees are in Information and Computer Sciences from the National University of Singapore, which is ranked as one of the top 30 universities in the world by The QS World University Rankings.

Professor Siau is serving as the Editor-in-Chief of the top-ranked Journal of Database Management, which has an impact factor of 2.0 and an immediacy index of 1.368. Professor Siau is also the North America Regional Editor of the Requirements Engineering journal, which has an impact factor of 1.625.


 



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