A Qualitative Investigation on Consumer Trust in Mobile Commerce

Co-authored by Keng Siau, Hong Sheng, Fiona Nah, and Sid Davis

Mobile commerce represents a significant development in e-commerce, offering accessibility, ubiquity, mobility, and localisation to users. Despite the potential of mobile commerce, trust is a major obstacle in its adoption and development. Many consumers feel uncomfortable with the idea of conducting commerce over wireless, hand-held devices. The focus of this research is to understand trust in mobile commerce and to identify factors that are important for trust development. The research builds on Siau and Shen’s framework which depicts two key factors influencing trust in mobile commerce. This research not only validates and expands on the existing framework, but also provides an expanded conceptual model for future research.

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	Nah, Fiona Fui-Hoon Professor of Management in Information Systems Expertise: Information Systems Human-Computer Interaction Electronic, Mobile, and Ubiquitous Commerce Web 2.0, Virtual World, and 3-D Web Management CBA 267 P.O. Box 880491 University of Nebraska-Lincoln Lincoln, NE 68588-0491, USA Phone: (402) 472-6060 Fax: (402) 472-5855 fnah@unlnotes.unl.edu	Nah, Fiona Fui-Hoon	Management
	Siau, Keng L Edwin J. Faulkner Professor Expertise: Systems Analysis and Design Design Science Web 2.0, Virtual World, and 3-D Web Supply Chain Integration and Management Electronic, Mobile, and Ubiquitous Commerce Management CBA 255 P.O. Box 880491 University of Nebraska-Lincoln Lincoln, NE 68588-0491, USA Phone: (402) 472-3078 Fax: (402) 472-5855 ksiau@unl.edu	Siau, Keng L	Management