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Article

Vol. 2, No. 3, May-June 2004, 283-300
A Qualitative Investigation on Consumer Trust in Mobile Commerce
International Journal of Electronic Business

 

Co-authored by Keng Siau, Hong Sheng, Fiona Nah, and Sid Davis

Mobile commerce represents a significant development in e-commerce, offering accessibility, ubiquity, mobility, and localisation to users. Despite the potential of mobile commerce, trust is a major obstacle in its adoption and development. Many consumers feel uncomfortable with the idea of conducting commerce over wireless, hand-held devices. The focus of this research is to understand trust in mobile commerce and to identify factors that are important for trust development. The research builds on Siau and Shen’s framework which depicts two key factors influencing trust in mobile commerce. This research not only validates and expands on the existing framework, but also provides an expanded conceptual model for future research.
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About the Researcher
Fiona Nah
Associate Professor of Management (MIS) Co-founder and Past Chair, Association for Information Systems Special Interest Group on Human Computer Interaction

Department: Management

Ph.D. in Management Information Systems, University of British Columbia, Vancouver, British Columbia, Canada
 
About the Researcher
Keng L. Siau
E.J. Faulkner Professor of MIS and Full Professor of Management Editor-in-Chief, Journal of Database Management North America Regional Editor, Requirements Engineering Co-Editor-in-Chief, Advances in Database Research Book Series Director, UNL-IBM Global Innovation Hub

Department: Management

Professor Keng Siau received his Ph.D. degree in Business Administration in 1996 from the University of British Columbia (UBC) (in Vancouver, Canada) where he majored in Management Information Systems (MIS) and minored in Cognitive Psychology. UBC is a top research university in Canada and consistently ranked as one of the best research schools in the world. Professor Siau's M.S. and B.S. (Hons) degrees are in Information and Computer Sciences from the National University of Singapore, which is ranked as one of the top 30 universities in the world by The QS World University Rankings.

Professor Siau is serving as the Editor-in-Chief of the top-ranked Journal of Database Management, which has an impact factor of 2.0 and an immediacy index of 1.368. Professor Siau is also the North America Regional Editor of the Requirements Engineering journal, which has an impact factor of 1.625.


 



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